Apollo 13 Case Analysis - 1599 Words

Green Team Apollo 13 Case Analysis The primary questions and issues you debated and discussed (i.e., what did your team think was most relevant about the case?). First, the green team discussed the success of the mission. We had a split jury on whether or not we thought the mission was successful. Both sides of the argument were well supported and we agreed to disagree with the following conclusions: one side took the stance that the mission was not successful because they did not make it to the moon; the other side took the stance that the mission was successful because the astronauts’ lives were saved and that the mission evolved into bringing the astronauts home safely. The second issue the green team debated was whether or not†¦show more content†¦The second element of leadership according to Singh is expertise. Singh argued â€Å"raw energy can be wasteful, even destructive, if not harnessed well. Therefore, one must be skilled at handling it and channeling it for constructive purposes.† Singh latter added expertise is fostered by the â€Å"advanced know-how.† It is acquired through one’s specialized education and training in the related discipline and through â€Å"personal earning distilled from day-to – day experiences† (p. 739). Lovell and his team received extensive training to prepare for their mission prior to launching. Kranz and his team are competent in directing the astronauts for the mission. The teams shared and exchanged each other’s knowledge and expertise to execute the plan to persevere through the danger from death. The third element of leadership profile is integrity (Singh, 2008). Singh argued integrity may be an old fashioned virtue. However, â€Å"no company can claim excellence unless its management is based on a set of non-negotiable values (p. 739). Integrity is a broad term, some of the attributes to this word pertains to the film are honest/transparency, ethics or integrity, communication consistency, honoring commitments, mutual respect, extend credit and appreciation for job well done, accountability for mistakes and stay grounded to his/her beliefs and values (Singh, 2008). The idea of integrity and ethics were shown throughout the film. Lovell and his team were transparentShow MoreRelatedEssay on A Successful Failure in Apollo 13 Project829 Words   |  4 PagesAfter watching the Apollo 13 movie, it is interesting to know that this was a â€Å"Successful failure† of a project. This is due to the fact that astronauts returned to Earth safely but they never made it to the moon. After the crew headed for the moon they had to disappointedly cancel the mission before it could be completed and return to earth, when the oxygen tank that exploded caused the spacecraft to malfunctioning. A brief history to puts things in perspective, Apollo program was establishedRead MoreThe Audit Report And Internal Control E1749 Words   |  7 Pagesby Apollo Shoes. The audit team has developed an audit report in response to the audit and has also provided a description of the evidence, a description of the account sampling and testing procedures used, and has also given a brief description of the value of an audit report. This report is only to reflect Team D’s opinion regarding Apollo’s internal controls, financial statements, and management’s assessment. Management Responsibilities We have audited the financial statements of Apollo ShoesRead MoreApollo 13 - Paper 52671 Words   |  11 PagesINTRODUCTION Apollo 13, the 1995 motion picture directed by Ron Howard, is the true story of Jim Lovell, Fred Haise, and Jack Swigert, a team of astronauts reassigned to a space flight with diminished preparation time. This routine mission to the moon suddenly becomes a survival mission to safely return home to Earth. The film details the circumstances affecting two separate but cohesive teams. The purpose of this case analysis is to identify the critical events, explain the underlying causes ofRead MoreThe Eruption Of The Iliad1558 Words   |  7 Pagesis awarded to Agamemnon and the beautiful Briseis was prized to Achilles. Agamemnon offended Apollo when he refused to give the girl back which resulted in a curse by Apollo. â€Å"Apollo heard his prayer and descended Olympus’ crags Pulsing with fury, bow slung over one shoulder, The arrows rattling in their case on his back As the angry god moved like night down the mountain.† (130, I: 52-55) Here Apollo is humanized by the expression of his anger. He rages on, shedding plague and death over theRead MoreEmerging Trends Of Medical Tourism753 Words   |  4 Pages CAPSTONE PROJECT ON EMERGING TRENDS IN MEDICAL TOURISM A CASE STUDY OF PUNJAB AMES GILL (Reg. No.11107022) To Read MoreUse Of Power And Rationality On Strategic Decisions1910 Words   |  8 Pagesextent is strategy influenced by power and rationality and how does the strategic decision-making come into play when deciding about long run strategy-making. In the following, I will apply strategy models and theories to the scenarios of the film ‘Apollo 13’ (1995) in order to evaluate how the strategy-making is affected by strategic decisions and vice versa. Therefore, I will consider the influence of power and rationality on strategic decisions in relation to the resulting outcome. To start with,Read MoreExecutive Summary Essay7305 Words   |  30 Pagesin today’s workplace. As film is one of the more engaging mediums, this allows for abstract theories to be presented visually and in a dramatic manner. The film Apollo 13 was selected to showcase such models including the communication process model, types of decision making models, and the five-stage model of team development. Apollo 13 chronicles the events of the 1971 lunar mission involving three astronauts; Jim Lovell, Fred Haise, and Jack Swigert. After a successful launch, a critical errorRead MoreThe Apollo Group (University of Phoenix) Case Study #45 Essay2627 Words   |  11 PagesPHOENIX The Apollo Group, Inc. (University of Phoenix) Case Study #45 JacQueline E. Smalls Capella University Table of Contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 3 Planning Strategically for Domestic and Global Environments†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 5 Strengths, Weaknesses, Opportunities, and Threats†¦..†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Page 7 Solving Problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.Page 8 Creating Value†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 9 The Apollo Group, Inc.’s FinancialRead MoreQuantitative Data Problem Solving1790 Words   |  8 Pageseverything from race and gender to reality and fantasy get in the way. One need look no further than the classic movie â€Å"12 Angry Men† (Rose Lumet, 1957), about a dissenting juror in a murder trial who slowly manages to convince the others that the case is not as obviously clear as it seemed in court, to see that all is not as it seems to be. Even in the face of evidence (quantitative, circumstantial or peripheral), decisions and judgments – hence the solutions to the problem – are made with biasRead MoreColumbia Shuttle Essay962 Words   |  4 PagesColumbia’s Final Mission video case is designed to help you understand how failures occur and how you might prevent them in your own organizational life. You have previously been assigned to play a role as a manager or engineer role and central figure in the team that managed this mission. Your password for your role is on the role group assignment page in Blackboard. You reach this page by clicking on Groups from the course home page, locate your assigned role and click on that group. If you

Sperm Banks Free Essays

Genetic defects are the biggest problem when it comes to sperm banks. The greening process that a donor must go through is intentionally designed to be rigorous and exclude any donor that does not meet the high standards. Surprisingly, only one percent of donors are actually accepted nationally. We will write a custom essay sample on Sperm Banks or any similar topic only for you Order Now The screening process involves a health questionnaire, physical exam, medical and infectious disease testing, a thorough sperm quality evaluation, and several in-person interviews with staff at the sperm bank. Repeated physical exams and disease testing are ongoing while the donors are active, which means that the donors must maintain a healthy diet and stay active. Although he sperm bank goes through the screening process, they fail to test for genetic diseases because of the cost. A donor will be asked about any genetic diseases, but to save three hundred dollars, a donor will not be tested for genetic diseases. This is a problem because a child that is born could wind up with a heart problem that was not mentioned in the donor’s profile. If a couple has no warning that there is a genetic defect, they could be very upset due to the suffering and the cost of medical bills. Sperm banks overall could just charge more money for a couple to go through the process and spend he three hundred dollars to have the sperm sample go through the genetic defect testing, to save the heartache of couples that have no idea their child will have a medical problem. Sperm banks create a problem of unknown relative production because most of the time a couple is not aware of who the donor is. Therefore, the donor could be a cousin or family member of the woman that is accepting the sample. Inbreeding results in increased genetic disorders, lower birth rates, higher infant mortality, slower growth rate, smaller adult size, and loss of immune system function. Because a couple is not aware that the sperm sample could be a family member, they would be very surprised if any defects came from the implantation. Lack of diversity in the breeding pool is cause by a woman trying to pick out the best sperm. When a woman goes about the donating process, she has traits for a baby picked out. So if a woman or a group of women continuously pick out the same sperm for one particle man, there will be no diversity in society. Half of the traits will be the same in several children. Donor children eventually producing their own offspring is a major concern also. A woman is also allowed to pick several samples from the same donors in order to have two or three children with the same man. This is going to be a problem because a donor may not have enough samples to appease the quantity the woman or group of women are asking for. So there needs to be a common balance between how many samples from one man are being given out to prevent the breeding pool from being the same. Psychological issues between the family of the child and the donor of the child are bound to abrupt. Currently, the sperm donor is protected by a luaus that is legally binding that allows the donor to show no legal rights if he does not want to. These social issues arise when the donor child grows and begins to understand how they were conceived. Questions such as who is my father, do I have any siblings, and what is my medical history will eventually come about. This may cause a problem between the family, if they feel as though the child is theirs and not the donors. Jealously could even be a problem if the dad doesn’t feel like the biological father. There is also an added concern that the child may never want to find the biological father. The process of sperm donation is very emotional for the family as well. Infants can be sweet and cute, but how will the parents react if there is unforeseen behavior or medical problems? There is always an underlying concern that those problems can arise. A sperm donor could come across issues within his own family if he were to have kids, especially if the donor child was to find out. It would make the donor child feel unwanted and would definitely have a psychological impact on him/her. Overall, the sperm bank process can be very time consuming and costly. Some women may not take the first sample the first time, so they must have a few more samples before getting pregnant. If it takes years to get pregnant, a woman may just give up. The average cost of going through this process is close to ten thousand dollars. Not only is there a set fee, but if a woman wants certain traits or has to get more samples the bill is just getting much bigger. A family must be prepared for the cost and the waiting process of using a sperm bank. Ultimately, there are several things that can go wrong physically, mentally, ND socially; however, there is one story about a Louisiana man being taken to court due to a sperm bank’s mistake. An ex-girlfriend intentionally tricked the sperm bank into giving her the man’s sperm sample, and then took him to court to receive child support on the child. Who’s to say that the sperm bank has not done this several times without it coming out in the open? Maybe a certain bank is not as secretive and is telling the identity of the donors, or not testing the donors properly? Overall, the donor and the couple would really eve to trust the sperm bank that they were doing business with. How to cite Sperm Banks, Papers

Jay Gatsbys dream in The Great Gatsby Essay Example For Students

Jay Gatsbys dream in The Great Gatsby Essay For many The Great Gatsby is not simply a story of the thwarted love between a man and a woman, but a novel that is used to comment on the degeneration of the American dream in an era of prosperity and lavish materialism. The American Dream for the original settlers was concerned equality, freedom, religious utopia and prosperity for the self-made man. Just as on our initial meeting, Gatsby is reaches for the guiding green light sitting on Daisys East Egg dock to lead him to his goal, Fitzgerald suggests the founding fathers reached for the green light of America to guide them to theirs. However the novel indicates the hedonism of 1920s America has corrupted this dream. Whereas in the past it was possible for the likes of Ben Franklin to achieve the Dream, it has now been made an impossibility. Gatsbys aspirations of future glory parallel this notion. Looking from the outside it seems as though Gatsby has essentially achieved the Dream. However Fitzgerald takes us into his world so we can witness what happens when all beliefs are invested into something that is by definition a Dream, a possibility not an actuality. Certainly upon learning of Gatsbys past we truly see he is a self-made man who has achieved self-sufficiency through his own determination. Gatsby grew up as James Gatz of North Dakota the son of unsuccessful farm people. He essentially came from a relatively humble background as a clam digger by comparison to the Gatsby we see in the novel. Even as a young boy he resolved he would succeed: grotesque and fantastic conceits haunted him in his bed at night. He intensely believed the drums of destiny were to bring future glory, believing he was better than the life he was living. As a result of his determination James Gatz: sprang from his platonic conception of himself. His whole life transpired into his quest to become just the sort of Jay Gatsby that a seventeen year old would be likely to invent. The true extent of Gatsbys determination is evident upon reading his schedule. It seems Gatsby initially believes if he leads a virtuous life, as depicted by his vigorous timetable, he can succeed in achieving his aspirations. It is symbolic that this was discovered in the back of a copy of Hopalong Cassidy, a fictional character who achieved the American Dream. Moreover, the schedule is a parallel to that of one of the founding fathers of the independent state, Benjamin Franklin, a self-made and self-sufficient character from Americas history who embodies the Dream. Just as Franklin did, Gatsbys intention was to spend hours studying electricity and the need for inventions in order to achieve his dream. By deliberately echoing the well know text Fitzgerald encourages us to infer similarities between them. However Gatsbys schedule markedly differs to that of Franklin in that Gatsbys day lacks any periods of reflection between his long lists of daily activities. Furthermore Gatsby already shows signs of battling against the hurdles his class brings him: No wasting time at Shafters No more smokeing or chewing. This may suggest that from the beginning it will be an uphill struggle for Gatsby to achieve his dream. The significance of Dan Cody in his early days is also important in exploring Gatsbys dream. To Gatsby he embodied the American Dream, being a representative all of that could be achieved. As an American pioneer, a product of the Nebada silverfields, Dan Cody had become many times a millionaire. Gatsbys determination was fuelled by Codys wealth and lavish doings. However it is significant that Cody remained an outsider. He was symbolically at sea, never part of the wealthy class on dry land. This perhaps is again an indication of the flaws in Gatsbys plans too achieve his dream; as his mentor was never truly part of the elite it is not a surprise to see that later Gatsby remains an outsider too. On the face of it the extravagantly ambitious Jay Gatsby does seem to have achieved his dream in terms of material success. Gatsbys home, a mansion on Long Island, is situated on the hot sands of his beach. Additionally Fitzgerald depicts Gatsbys enormous garden and emphasizes the size of his mansion through use of lists of the halls and salons and verandas. This perhaps enables us to infer a little of the wealth of a man able to afford an abode of such a scale and in such a location. Fitzgerald describes his guests his raft his beach his motorboats. Here the extended use of possessive pronoun draws attention to how much he owns. The mass of staff he employs: servants, caterers, gardeners, the butler and the chauffeur again conveys his wealth. The parties that Gatsby holds all through the summer nights also indicate his affluence. The lavish occasions described as a little party by Gatsby entail an orchestra, buffet tables, a bar, cocktail tables and an enormity of guests, highlighted by the list of each and everyone by Fitzgerald. In addition his prosperity is emphasized as his Rolls-Royce became an omnibus at these events. Owning a Rolls Royce is in its own right evidence enough to prove the degree of his wealth. In the 1920s they would have been a status symbol in higher proportions than today as it would have had to be shipped over to America. However the fact that he is not precious about its use, has the effect of highlighting he is so rich that it does not matter. Gatsbys wealth has been used to ensure every last detail of his life is as splendid as he believes it would be for man of the upper class. His library houses not the nice durable card board as one of his guests expected but absolutely real books with pages and everything. Furthermore he has a mass of beautiful shirts sent over for Gatsby by a man in England at the beginning of each season. In one section Gatsby shows them off to Daisy and Nick and a heap mounted of every style, colour, fabric and design that could ever be imagined. However at this point in the novel we perhaps realize that although Gatsby undoubtedly has the material wealth he desires, he perhaps lacks the class and status of a true gentleman. This is also suggested when Tom expresses his incredulous disbelief that Gatsby could possibly be an Oxford man on account of his clothing: Like hell he is! Compare the Ways in which Old Age is Portrayed within Old Man, Old Man and Warning EssayDaisy has membership in a rather distinguished society to which she and Tom belonged. Gatsby simply lacks the security Toms wealth and social status brings to ever incite Daisy to leave the comfort of her relationship with Tom. Fitzgerald described his short story Winter Dreams as a sort of first draft for the Great Gatsby making it interesting to compare with The Great Gatsby in terms of the theme of dreams. As does The Great Gatsby, Winter Dreams follows the attempt of a working class character, Dexter Green, to achieve his dream. Dexter also desires wealth: He wanted not to associate with glittering things and glittering people he wanted the glittering things themselves. Dexter could be seen to be a more realistic character. Gatsby lives for his dream; it is all consuming and visionary whereas Dexter knows his dream will never fully become an actuality. He shows acceptance that he can never be one of the elite but sees their carefree, confident lives as something he wants for his children: he wished his children to be like them carelessness was for his children. Dexter does not need to be as instantly gratified as Gatsby does. Gatsby, in an attempt to achieve his vision, creates a new character and fictional history for himself by telling ludicrous stories about his past and his days at Oxford College. He also resorts in crime to make enough money to impress Daisy. Conversely Dexter does not aspire so high; instead he creates a suitable parentage so that his children may belong with the upper classes. He goes to a famous university in the East and develops his successful businesses through hard work and by overcoming the mysterious denials and prohibitions in which life indulges. In a sense, with respect to achieving status, Gatsby and Dexters experiences are polar. Whereas Gatsby attempts to become one of the elite though he is never accepted by those who were born into the aristocracy, Dexter is successful in associating with those with pedigree though feels himself to be different. Dexters success at mixing with the upper class is illustrated on the golf course, centers for snobbishness, where he plays as equals with those for whom he caddied. Dexters relative success is because he, perhaps like our narrator Nick in the Great Gatsby, has an understanding of the world of the rich and sees himself s different to them: He knew the sort of men they were in one sense, he was better than them. This is a great contrast to Gatsby who is unable to distinguish between what constitutes the tasteful style of old wealth and what is seen to be ostentatious extravagance of the new rich. The contrast is nowhere more apparent than the disparity between each characters wardrobes. Whereas Gatsby wears a pink suit Dexter wears good clothes made by the best tailors. Dexter recognizes that although American pedigree can afford to be carefree he must be careful as to be careless in dress in manner required more confidence than to be careful. Both characters become driven to succeed by a woman. Just as Gatsby strives to create a home for Daisy, the character of Judy Jones motivated Dexter. She played a significant role in changing his life firstly in moving him to give up caddying and secondly as a young wealthy man. Judy Jones becomes an addiction to Dexter as the ecstasy of losing himself in her was opiate. Although both achieve the material wealth they dreamed of neither is completely satisfied without achieving the love of these women. Gaining their love becomes symbolic of their wider dream. However neither Gatsby nor Dexter are able to grasp these women. Ultimately Dexter sees Judy does not live up to his illusion as to her desirability. Judy is in the end unobtainable as she marries and has children. Moreover she fades as she grows older becoming undesirable. Gatsby eventually sees Daisy is equally undesirable and unobtainable. Just as this realization signifies Gatsbys dead dream, Dexters dream was gone. This revelation for Dexter allows him to accept the relationship he had with Judy is in the past: left behind in the country of illusion, of youth, of the richness of life. Gatsbys whole life can ultimately been seen as an attempt to recover loving Daisy. To realize the unworthiness of this aspiration is to realize his whole life has been meaningless. All he is left with is what foul dust floated in the wake of dreams. Subsequently it is true to say Gatsby paid a high price for living with a single dream. At any rate he paid a high price for becoming all consumed in a waking dream, confusing it for what is real. However he may reach for his dream of obtaining Daisy and all she symbolizes, but she will always remain a distant reality because it is not truly Daisy he reaches for, it is his representation of her. Gatsby has instilled Daisy with an idealistic perfection that she cannot possibly attain in reality and pursues her with such passion that he is blind to her limitations. The disintegration of Gatsbys dream of Daisy reveals the corruption that wealth causes and the unworthiness of its goal. Gatsbys dream is effectively used by Fitzgerald to illustrate his belief that the American Dream deteriorates as a result of the amoral pursuit of wealth in the 1920s. Whereas in the past it was possible for the likes of Ben Franklin to succeed, the easy money and relaxed social values of the era have corrupted the American Dream. This is symbolized in the final conclusion of the novel: the trees that had made way for Gatsbys house, had once panderdred in whispers to the last and greatest of all human dreams. The materialism and decadence of 1920s America that Gatsby and his faux town house represent have destroyed what flowered once for Dutch sailors. Furthermore it has created an aristocracy of the old rich whose elitism prevents anyone from truly attaining the Dream. Fitzgerald suggests that reaching for the American Dream is like reaching for the green light, the orgastic future that year by year recedes us. Gatsby had complete aspirations of the impossible; effectively he was attempting recreate the past he did not know it was already behind him.

Unit 3 P3 Health and Social Care Essay Example

Unit 3 P3: Health and Social Care Essay A risk assessment is a plan put in place to reduce the risk of harm occurring, it aims to identify potential risks to the health, safety or security of a care practitioner. Risk assessments have to be held under the health and safety at work act and Management of Health and Safety Regulations 1999. It is a lawful document and if not carried out care organisations can face prosecution. The HSE (health and safety executive) can request risk assessments at any time to make sure they are being done and are up to standard and are being held out correctly. It is an examination of the work place looking for potential risks although it is the employers responsibility, it is always community based work, all employees must be alert to the hazard, understand the risks associated with them and must be able to report any health and safety concerns they may have. The risk assessment is made up of five stages, firstly you should identify any hazards that are a risk to health this could be anything from the equipment used to the working conditions. Then you must consider the people who could be harmed by the hazard and how. You then must evaluate the risk and decide whether the precautions already in place are adequate or whether more should be done to prevent harm. You should then record your findings and include a detailed plan of action that you are going to take and finally review your assessment and revise if necessary. We will write a custom essay sample on Unit 3 P3: Health and Social Care specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unit 3 P3: Health and Social Care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unit 3 P3: Health and Social Care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another part of the risk assessment is determining the likelihood and severity of the hazard. This is on a scale of 1 to 5 for likelihood 1 meaning it is not very likely to happen up to 5 being very likely to happen. For severity 1.could be a plaster may have to be administrated 2. Stiches being applied 3. A broken arm or an accident which may take a few weeks to heal from 4. A broken leg or serious injury that over time will heal and 5. A permanent disability or death.

Auroch Prehistoric Mammal Facts and Figures

Auroch Prehistoric Mammal Facts and Figures Name: Auroch (German for original ox); pronounced OR-ock Habitat: Plains of Eurasia and northern Africa Historical Epoch: Pleistocene-Modern (2 million-500 years ago) Size and Weight: About six feet high and one ton Diet: Grass Distinguishing Characteristics: Large size; prominent horns; larger males than females About the Auroch Sometimes it seems that every contemporary animal had a plus-sized megafauna ancestor during the Pleistocene epoch. A good example is the Auroch, which was pretty much identical to modern oxen with the exception of its size: this dino-cow weighed about a ton, and one imagines that the males of the species were significantly more aggressive than modern bulls. (Technically, the Auroch is classified as Bos primigenius, placing it under the same genus umbrella as modern cattle, to which its directly ancestral.) The Auroch is one of the few prehistoric animals to be commemorated in ancient cave paintings, including a famous drawing from Lascaux in France dating to about 17,000 years ago. As you might expect, this mighty beast figured on the dinner menu of early humans, who played a large part in driving the Auroch into extinction (when they werent domesticating it, thus creating the line that led to modern cows). However, small, dwindling populations of Aurochs survived well into modern times, the last known individual dying in 1627. One little-known fact about the Auroch is that it actually comprised three separate subspecies. The most famous, Bos primigenius primigenius, was native to Eurasia, and is the animal depicted in the Lascaux cave paintings. The Indian Auroch, Bos primigenius namadicus, was domesticated a few thousand years ago into what are now known as Zebu cattle, and the North African Auroch (Bos primigenius africanus) is the most obscure of the three, likely descended from a population native to the Middle East. One historical description of the Auroch was written by, of all people, Julius Caesar, in his History of the Gallic War: These are a little below the elephant in size, and of the appearance, color, and shape of a bull. Their strength and speed are extraordinary; they spare neither man nor wild beast which they have espied. These the Germans take with much pains in pits and kill them. The young men harden themselves with this exercise and practice themselves in this sort of hunting, and those who have slain the greatest number of them, having produced the horns in public, to serve as evidence, receive great praise. Back in the 1920s, a pair of German zoo directors hatched a scheme to resurrect the Auroch via the selective breeding of modern cattle (which share virtually the same genetic material as Bos primigenius, albeit with some important traits suppressed). The result was a breed of oversized oxen known as Heck cattle, which, if not technically Aurochs, at least provide a clue to what these ancient beasts must have looked like. Still, hopes for the resurrection of the Auroch persist, via a proposed process called de-extinction.

A Study About Archimedes History Essay

A Study About Archimedes History Essay Archimedes, also known as Archimedes of Syracuse was born in Syracuse, Sicily in 287 BC. The exact date of his birth is not known, but the commonly accepted date of 287 BC derives from a statement given by 12th century historian John Tzetzes in that Archimedes had lived for 75 years. Sadly like his exact date of birth, the exact details of the life of Archemides have been lost to history. In one of Archimedes works entitled The Sand Reckoner, he gives his father’s name as Phidias and says he was an astronomer. Other than this one account, nothing more is definitively known about his parents or family history. The Greek historian and biographer Plutarch claimed Archimedes was related to the ruler of Syracuse, King Hiero II, in his work Parallel Lives, though whether this is accurate has never been substantiated. History lost what could have been the greatest chance to know the definitive history of Archimedes when a biography of Archimedes written by one of his friend was los t to history like so much else relating to Archimedes life, leaving historian to have to piece together Archimedes life from what little accounts survived. Simple things like whether Archimedes ever married or had children may never been known. It is believed that Archimedes may have studied in Alexandria, Egypt in his youth, where he would have been contemporaries with the likes of Greek astronomer and mathematicians Conon of Samos and Eratosthenes of Cyrene. This conclusion is reached from Archimedes himself referring to Conon of Samos as his friend, and two of his works having had introductions addressed to Eratosthenes. Archimedes died 212BC when Roman forces captured the city of Syracuse during the Second Punic War. Like nearly everything else about Archimedes life, the exact circumstances of his death are not known for sure. The Greek historian Plutarch presented three different accounts of Archimedess final moments. In one version Archimedes was contemplating a mathematical diagram when the city was captured. Archimedes was commanded by a Roman soldier to come and meet the general of the Roman forces but Archimedes declined, saying that he couldnt leave until he had finished his work. The soldier was so enraged by his refusal that he slew Archimedes with his sword. In another version the Roman soldier had intended to kill Archimedes, and despite Archimedes plea to him to allow him to finish what he was working on so as to not leave his work eternally incomplete, the soldier kills him anyway. In yet a third account by Plutarch, Archimedes was carrying mathematical instruments, and was killed by the Roman soldier because he thought that they were gold. The general of the Roman army was reportedly greatly angered by the news of Archimedes death, as he considered him to have been a valuable scientific asset. Archimedes was laid to rest in a tomb with a sculpture of a sphere and a cylinder of the same height and diameter, an illustration of his mathematical proof that the volume and surface area of the sphere are two thirds that of the cylinder including its bases.

Anselm's Proslogion, Chapter II--The Ontological Proof of God Essay

Anselm's Proslogion, Chapter II--The Ontological Proof of God - Essay Example However, to maintain the position, the atheist would have to add another attribute, that of â€Å"existing in reality,† to supposedly make it the â€Å"greatest possible being†. It is just as if someone had claimed 7 to be the â€Å"largest possible number†; you could always add a number to make it greater. And when an atheist does add the attribute of existence, then he is no longer an atheist. This is a brief summary of the ontological argument. The immediate response this argument received was from Gaunilo of Marmoutiers, a Benedictine monk, who predictably flipped the tables and applied the same set of arguments to prove the existence of the Lost Island, in order to demonstrate how the argument is fundamentally flawed. However, the argument was critiqued on the grounds that the very concept of â€Å"the greatest conceivable being† does not apply to Islands, or any objects as such, and that it applies to God alone. One of the popular criticisms of St. Anselm’s argument is theological, proposed by St. Thomas Aquinas in Summa Theologica, who questioned the soundness of the initial premise of Anselm’s argument, stating one cannot possibly know the essence of God; ergo it is beyond humanly possible to adequately consider that premise. He also strikes a major blow to the first premise, pointing out that not everyone necessarily conceives God to be the ‘greatest possible being’, seeing that some have believed God to be a body. The criticism leveled by St. Thomas Aquinas was so strong, that it was said to have laid the argument dormant for centuries. David Hume also leveled a criticism against cosmological argument in his work Dialogues Concerning Natural Religion, which broadly applies to the Ontological Argument as well. Hume stated that existence of something cannott be established based on a priori reasoning. And whatever we

Events management Assignment Example | Topics and Well Written Essays - 250 words

Events management - Assignment Example Some of the temporary facilities include Horse Guards Parade and Hyde Park (Rosner & Shropshire 2010). The new facilities that were used as venues have been maintained, some have been resized, and others relocated. In order to have a successful event, a committee known as London Organizing Committee of the Olympic Games was formed in order to oversee the whole process of conducting the Olympic Games (Rhatigan & Haley 2012). This team was charged with the responsibility of building infrastructures and venues of the event. On the other hand, the government had its own body known as Government Olympic Executive that was responsible for supervising the massive billions of pounds that were poured to fund the event. It is worth noting that the committees did an exemplary job in making the London 2012 a success. Several companies bankrolled the London 2012. Some of the main sponsors of the event included Coca-Cola, Acer, Adidas, Atos, Omega, Panasonic, Samsung, McDonald’s, P&G, among others (Cotgreave 2012). Lastly, London 2012 had a tight security led by the police. There were over ten thousand officers who received support from thirteen thousand five hundred members of the armed forces. The police officers ensured that the participants as well as the members of the public who attended the event were safe (Barden 2008). It is reported that massive funds was pumped to beef up security during the Olympic Games. Cotgreave, A., 2012. London 2012 Olympic sponsors list: who are they and what have they paid? The Guardian. Available at:

Process and Outcome Evaluations Essay Example for Free

Process and Outcome Evaluations Essay A Process Evaluation is relatively used to monitor as well as document the planning, implementation, and interrelationship of the components of the proposed project are the focus of the process evaluation. The process evaluations main focus is to assist with the description of program interventions’ development, as well as its activities, also to provide quantitative and qualitative data on many services that are to be rendered and their effectiveness. A Process Evaluation is also responsible to document the acceptability of a specific program within the programs targeted community. An Outcome Evaluation is what is known to be based on the project’s ecological systems social constructionist theoretical orientations and its focus on the peer, family, individual, as well as school domains, the outcome evaluation will provide better understanding to some of the key evaluation questions and its effectiveness. Some examples of process evaluations are: 1. A program that provides addiction recovery services to the communities children ask the clients and their parents to fill out survey forms to specify if the program was helpful for their family to help them to meet specific goals. 2. The children participating in sports work with their coaches to fill out questionnaires about the program services they receive. Examples of an outcome evaluation are: 1. The number of high school students that are graduating goes up after the school implements an after school program to assist children struggling with grades 2. The city was able to increase its funding to the school from $3,000 to 15,000 after implementation of the after school program showed  improved graduation References Yuen, F., Terao, K. (2003). Practical grant writing and program evaluation. . Pacific Grove, CA: Brooks/Cole Thomson Learning.

The Importance of Budgeting and Long Range Financial Goals :: essays papers

The Importance of Budgeting and Long Range Financial Goals Me, being a financial independent have experienced first hand how important it is to keep a financial plan. Using a financial plan I have elevated my savings abilities a long way. Knowing where each dollar is being spent helps the spender to manage each dollar in an uplifting way. In a ten-year plan my goal would have to be to save at least twelve hundred dollars a year which would one hundred dollars each month of that financial plan. Using the persona financial profile assigned by you at the beginning of the year this long-term goal would be possible. Being in college, managing money is very important. Keeping a portfolio and an account of all money spent is a very important step in my keeping my financial situation in good terms. Becoming in debt is another concern of mine. Debt includes, credit cards loans, store credits accounts, or any other form of borrowing money. A large amount of students make the mistake of purchasing things that they have no money for. This is why credit is so bad for students. A personal financial plan is only possible if the independent is focused on what he or she is doing. You have to account for each dollar and not cheat yourself. The importance of budgeting all depends on the independent. If the independent is focused on saving and accounting for their money then it will work! It is needed in each college student’s life. Being in college makes it extra difficult to decipher what you are doing with your money. A greater percentage of students that have used this type of financial program have been successful rather than those, which don’t account for the money that they spend. Having a long-range financial goal can help you all throughout life.

AIDS essay †Advanced technologies in research, diagnosis and treatment of AIDS and in oncology Essay

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This paper seeks to investigate the research undertaken in third world and developing countries. The extent to which the research goes, how it is regulated, what are the measures that protect the country population from being exploited. What are the regulations of research in Malta?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One regulation is that any research involving biomedical things must be submitted to a medical research ethics committee. Any research that touches on human beings must be taken to University research ethics committee. Any researchers whose research involves animals must submit a proposal of the intended research to an ethics committee. It is the only exemption since the other researchers do not require proposal approvals.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That a patient in a hospital has to agree and allow any form of research medicine to be given to her. Anyone who cannot expressly decline or allow research to be conducted on her should not be subject. In most instances, an individual can only be subjected to the trial if they are 16 years and above. However, some cases need a person to be above 18 or even above 21.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   No company can be given patent rights to a cloned human subject, neither the process of altering germ line genetic of a human body nor the use of the human embryo for industrial use. Also, a patent can it be given with regard to the human body in any stage of its formation and development. This is to prevent companies making profits from these researches. There are no agreed sources of embryos except those that are miscarried naturally.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Maltalese parliament has also introduced regulations to guide the conduct by which researches are conducted. These regulations are; That the person controlling the information, of the concerned persons involved in the research, shall protect it from being misplaced, destroyed by negligence or from being accessed by an authorized persons. That the person processing the subject, must adhere to the Act of parliament outline the preservation of the said subject’s privacy. That the information about the person who gives, consent must be kept confidential and only accessible by the authorized people,.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That any person can elect to discontinue the program if he or she raises strong ground for his decision. That the information can only be processed if the subject has given express consent or has made the data public. The controller must provide the subject whose data they are processing with the identity of the company, their place of work, the reason as to why the data is being processed, right to rectify, delete the data concerning him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That information involving members of Professional Secrecy Act cannot be disclosed under any circumstances except by the issuance of a court order. Also, the regulations state that the processing of the data must be done properly and according to the law; personal data must be compatible with why it was processed, it must be specific and of the legitimate purpose. The only way the data obtained can only be made available is in case of prosecution or to officers of statistics within and while on duty under the Malta statistical Authority. It’s the only way this information can be related with unidentifiable person.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Are there any rules of fair research; There are few rules of fair research. The country gives favorable conditions to any firm that wishes to carry out research. It gives them a better environment in which they are able to get results to advance science.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The meaning of Naples not allowing drug tests on its citizen until they are in the second face is to minimize risks. There are a lot of risks involving first phase trails. Some of the drugs have temporally side effects while others have adverse side effects that last. Some of these side results might not show until after the studies have been completed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Naples requires that research be conducted from phase two. This is because most anomalies are detected and dealt with in phase 1. The drug is closer to perfection, and there are not many side effects. Since phase two is designed to gauge how well the drug operates. Phase one involves getting the right dosage to be ingested, the trials subjects are observed around the clock. This phase is the one that has just graduated from animal testing. Subjects are put under much changed environment; they are given small dosage of the compounds that killed animals.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Nepalese government seeks to protect its citizen from being exposed to those conditions that subject in phase 1 go through. Phase two gives a safer picture, and since it has been tested on people and worked, they would feel safer to allow the second phase where they can control the proceedings. Although this provision by the government inhibits the rules of fair research. This is because people react differently to medicine and given that people in Naples are somehow different from other people; it would be wise to allow.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I used the website to research on Malta. Its constitution, legislation, and the regulations put in place. I found the regulations posted on the website eu.europa.eu posted by Dr. Pierre Mallia, who is the writer of the said article.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The five most important points of the regulations are; That the government, must endeavor to protect its citizen from exploitation from the researchers. This is done by introducing regulations that are geared toward safeguarding the potential subject’s well being. The administration has gone to an immense length to protect the privacy of the potential subjects. The data processors are warned against breaking this law since they would face charges. The only way that the information should be revealed is through a court order. Also, the government goes a step further to protect the patients in the hospital. If a patient is in the hospital but is in a state where he or she cannot give an express consent, then the researcher cannot conduct any form of research on the person. The government has also taken actions to avoid the researchers from taking advantage of the findings and patenting them to gain profits. Also the fact that embryos cannot be commercialized is a strong regulation The government also refuses to let a researcher claim be the owner of a cloned subject speaks volumes about their commitment to the advancement of humanity. Also, it prohibits any recruitment of children to the trial program since they are not old enough to make sound judgment, and this prevents the researchers from taking advantage of their curiosity and naivety.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These regulations are identified as the ones that stand out.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Summary of Moral Standards for Research in Developing Countries: From ‘Reasonable availability’ to ‘Fair Benefits,†Ã¢â‚¬Ëœ Hastings Center Report 4, no. 3 (2004): 17-27.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The excerpt talks about how the research being conducted in the developing countries has gathered controversy. They seem to advocate reasonable availability which would prevent the native population from being taken advantage of by the researchers. That the medicine being tested should be made available to the country where it is being tested in after it has been perfected.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The excerpt also question who should enforce the reasonable availability treaty. Should it be the government of the host country, should it be the sponsors of the research? It also asks what it means by saying reasonable availability. Whether the drugs should be free, discounted or sold them at the given selling price.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It argues that the target population may not have the political power, financial power to accesses health services hence it is important to have the rule enforced. This would prevent exploitation. It defines exploitation as how much but not what the party is owed. This stresses equality and fairness in how the sponsors share the benefits.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The excerpt stresses on the sponsors and government entering into a contractual agreement and deciding on what will be shared, how it will be and the benefits to be awarded to the host country. It gives a scenario of Thailand and a manufacturer of hepatitis vaccine A and B. The excerpts give a great outline on the guidelines that should be followed when sponsors and host country enter into negotiation. It gives a good definition of what Reasonable availability is.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Comparisons of question D and E with findings In chapter 1,2 and 3 of Ethical challenges in study design and informed consent for health research in resource-poor settings . There are similarities since both articles calls for the researchers to take care of their subjects. In this excerpt, it is the sponsors that are discussing reasonable availability while, in Regulation of Malta, it is the government stressing on it. There is an independent oversight committee that regulates the way the research is conducted in the same way as the government They both comment on the needed consent of the subject.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A good practice is where the community in the country that the trials take place should be afforded fair benefits. Where all the ratified treaties are observed by the sponsors. Where the population is protected by and from the sponsors. This awards them a good health care.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Which has strong regulations that recognizes fair research and observes the international treaties? References Davis, J. R. (1999). Assuring data quality and validity in clinical trials for regulatory decision making workshop report : Roundtable on Research and Development of Drugs, Biologics, and Medical Devices. Washington, DC: National Academy Press. Evans, C. H. (2001). Small clinical trials issues and challenges. Washington, D.C.: National Academy Press. Fisher, J. A. (2009). Medical research for hire the political economy of pharmaceutical clinical trials. New Brunswick, N.J.: Rutgers University Press. Giraldo, G. (1994). Advanced technologies in research, diagnosis and treatment of AIDS and in oncology: international workshop, Naples, October 21-22, 1993. Basel: Karger. Homepage. (n.d.). – European Commission. Retrieved May 7, 2014, from http://ec.europa.eu/ Setouhy, M., Agbenyega, T., Mfutso-Bengu, J., Molyneux, M., Taylor, T., Diarra, D., et al. (n.d.). jstor. JSTOR. Retrieved May 8, 2014, from http://www.jstor.org/stable/3528416 Source document

Elie Saab Designer Analysis

ELIE SAAB Lebanese designer Elie Saab has long been a leading name in haute couture in the Middle East, where his romantic, crystal-encrusted gowns attracted princesses to his Beirut atelier, opened in 1982 when he was just 18 years old. His ready-to-wear line, which launched in 1998 in Milan, heralds the same feminine aesthetic as his couture dresses, with brightly colored silks, chiffons, pearl beading, and embroidered lace. With their Middle Eastern detailing and European sensibility, Saab gowns are also at home on the Hollywood red carpet.Halle Berry famously wore one of Saab’s designs to pick up her Academy Award for Monster Ball in 2002. Many other celebrities have been seen wearing his designs including Rachel McAdams, Mila Kunis, Taylor Swift, Beyonce, Rihanna, and many more. Born in 1964 in Lebanon, Elie Saab is a self-taught fashion designer. His interest in dressmaking started at the young age of nine. Saab spent much of his free time cutting patterns and drawing sk etches for his sisters, using his mother’s tablecloths and curtains.The neighbors soon got wind of what he was up to, and by the time he was a teenager he already had a small network of loyal clients. Looking back, Saab says, â€Å"I was born with this passion of creating and making dresses and was always surrounded by beautiful women, from sisters to neighbors, so the desire to dress them and make them look elegant was my constant inspiration. † In 1981 he moved to Paris to study fashion, but ended up returning in 1982. That year, at just 18-years-old, Elie Saab opened his Couture Atelier in Beirut, managing over a dozen employees, he was already a master in the art of dressmaking. In 1997 Saab was the first nonItalian designer to become a member of the Italian Camera Nazionale della Moda, and in 1997, showed his first collection outside Lebanon in Rome. In 1998, he started ready-to-wear in Milan, and in the same year, he held a fashion show in Monaco which was attend ed by Princess Stephanie of Monaco. In May 2003, the Chambre Syndicale de la Haute Couture invited him to become a member, and he showed his first haute couture collection in Paris in July of 2003.His first readyto-wear collection in Paris was the Spring/Summer 2006 collection, and Paris is now his permanent ready-to-wear runway. Beirut remains Saab’s main source of inspiration. In 2005, he inaugurated a modern fivestory building where the workshops are now located, along with his studio, ready-to-wear boutique and haute couture showroom. The atelier is where all of the haute couture gowns are made and pass through the hands of Elie Saab himself. Elie Saab’s target customer is certainly woman of status. All of his designs are hand made making them very expensive.He only has two shops carrying his haute couture lines. They are in Paris, France, and Beyrouth, Lebanon. His ready-to-wear lines on the other hand, can be found in multiple places in over 30 countries includin g the United States. Saab’s accessories are more like his haute couture gowns in that they are much harder to come by, they can only be found in Lebanon, the United Arab Emirates, France and the United Kingdom. The most accessible item from Elie Saab would be his perfume, which can be found at Nordstrom, Saks, and Neiman Marcus stores across the country. Saab’s collections are glamorous and sophisticated, fusing a cultural myriad of fashion influences to give a distinctive and modern edge to his designs. His signature elements are definitely his very feminine, flowing gowns. He experiments with the central themes of femininity and romanticism, creating clothing that is cut-to-the-curve, with soft edges and exquisite detail including hand embroidery, beading and the use of luxurious fabrics such as mousseline and silk.He is scrupulous with his intricate detailing. A writer at Women’s Wear Daily stated, â€Å"He likes sexy, embroidered gowns. Period. Sequins†”the more the better. Flounces, fringes and everything that glimmers—give him more. † It is very true, if Saab’s designs aren’t dripping with sparkling embellishments they are meticulously embroidered. Saab creates fairytale designs whilst always maintaining a delicate sophistication. There is always some incredible detail on the dresses really displaying the designer’s talent.When Elie Saab was asked to dress Belgian Countess Stephanie de Lannoy for her wedding to Luxembourg Crown Prince Guillaume it was no surprise for he has known the bride for eight years. The amount of effort he put into the dress was astounding and from Saab, one would expect nothing less. A writer from Women’s Wear Daily stated, â€Å"The dress required 3,200 hours of work and embroidery, and 700 hours of sewing by a team of 10 seamstresses and 15 embroiderers. De Lannoy’s wedding dress was embroidered with 200 transparent sequins, more than 80,000 different transparent crystals and 50,000 small beads.All that finery needed more than 10,000 meters of silver-plated thread, according to Saab. When all was said and done, the gown called for 50 meters of Chantilly lace, 40 meters of Calais lace, 30 meters of satin organza, 70 meters of 4 tulle, silk crepe for the lining, and 15 meters of silk tulle for the veil. † [1] Further proving his commitment to his work and his ability to create incredible designs to not only make any woman feel like a princess, but to actually fit a princess for her own wedding.Saab doesn’t do much to advertise his clothing. Besides runway shows he get’s all of his business from celebrities who already wear his designs and others who see the designs on those celebrities. Halle Berry accepting the oscar for â€Å"Best Actress in a Leading Role† wearing one of Saab’s designs made him an overnight success in the red carpet world. Since that day, it is nearly impossible to find a red ca rpet event without an Elie Saab design being worn. Taylor Swift is one of Saab’s most loyal customers.She has been spotted wearing his designs on multiple occasions on and off the red carpet. Elie Saab’s biggest competitors are Versace and Valentino. All three designers attract a similar clientele with their haute couture gowns. They have similar styles as well, all being very well versed in creating gowns that flatter a woman’s body and show a soft feminine side, but in my opinion Saab is the epitome of femininity. He just completely understands how to create a a breathtakingly beautiful and elegant design.Anyone celebrity wanting to impress on the red carpet with elegant beauty would know to go to Elie Saab. Personally, I have never seen an advertisement for Elie Saab designs but I am always blown away at his gowns on the red carpet. His knowledge of the female figure and how to flatter it is amazing. His gowns always cut in at exactly the right spot to make e very woman look beautiful. The market segment Saab is definitely missing out on is the middle class however. In a way, this doesn’t really matter because most of his designs, and the ones he is most famous for 5 re his haute couture gowns, which not many people other than celebrities or high-status socialites have a reason for wearing. One way I would remedy this divide however, would be by offering Saab’s bridal gown line in more wedding boutiques across the country. Although Saab’s wedding gowns start at around 10,000 dollars, many women are willing to spend huge amounts of money on their weddings, especially their dresses, so I think this would be a perfect way to reach a larger audience plus it would be great for more middle class women who still love and appreciate Saab’s gorgeous designs.Another way Elie Saab could reach the market he is missing out on would be to create a line similar to the Marc by Marc Jacobs. I more affordable line that could be carried in the same department store that already carry his perfume. With the way Saab has been able to expand his fashion empire in such a short amount of time, this more accessible line seems like the logical next step. There is no question that Elie Saab is an incredible fashion designer but he is also an incredible businessman.Today, the 46-year-old runs a truly global empire, with boutiques in Paris, London and Dubai. His clothes are on sale in 22 countries, and he has moved into bags, shoes and jewelry. But that is just the start: in recent years, Saab has expanded into designing the interior for the BMW X Series, worked with MAC Cosmetics and has also signed a deal to design three mega yachts. There is no question that his talents span far past just dress making. Elie Saab’s exquisite eye for detail, knowledge of how to flatter a woman’s figure and business savvy make for an incredible combination.The designer has already made such huge strides in the business in such a small amount of time, there is no question in my mind that Elie 6 Saab will continue to expand his fashion empire. There is really no limit for a man with the talent Saab possesses. 7 1. WWD Article Elie Saab Tapped for Royal Wedding By ROSEMARY FEITELBERG FROM: WWD Issue 10/25/2012 THE COUNTESS BRIDE: For Elie Saab, dressing Belgian Countess Stephanie de Lannoy for her wedding Saturday to Luxembourg Crown Prince Guillaume was not an overnight occurrence — he has known the bride for eight years.The dress required 3,200 hours of work and embroidery, and 700 hours of sewing by a team of 10 seamstresses and 15 embroiderers. De Lannoy’s wedding dress was embroidered with 200 transparent sequins, more than 80,000 different transparent crystals and 50,000 small beads. All that finery needed more than 10,000 meters of silver-plated thread, according to Saab. When all was said and done, the gown called for 50 meters of Chantilly lace, 40 meters of Calais lace, 30 met ers of satin organza, 70 meters of tulle, silk crepe for the lining, and 15 meters of silk tulle for the veil. Saab said, â€Å"We met several times to discuss the design of her gown. At first, she explained to me what she had in mind and I came back with different sketches. She then selected one of them and we started working on it, choosing the different fabrics, color, and adapting the design. † The designer was with his own wife, Claudine, and one of their sons at Luxembourg’s Notre Dame Cathedral when the bride and groom exchanged their vows last weekend. 9

Left Brain Right Brain and Its Effect on Study Habits

Left Brain Right Brain and Its Effect on Study Habits What does it mean to be left-brain dominant or right-brain dominant? Scientists have explored theories about the two hemispheres of the brain and the ways that they differ in function and control of the body. According to recent research, people who are right-brain dominant and those who are left-brain dominant process information and respond in different ways. Most theories suggest that right-brain dominant people are guided by the more emotional, intuitive right hemisphere, while left-brain people respond in sequential, logical ways, guided by the left hemisphere. To a great degree, your personality is shaped by your brain type. Your dominant brain type has a very significant effect on your study skills, homework habits, and grades. For instance, some students may struggle with specific assignment types or test questions, based on their specific brain types. By understanding your dominant brain type, you may be able to adjust your study methods, and perhaps shape your schedule and coursework, to suit your own personality type. What's Your Brain Game? Do you watch the clock constantly, or does the bell surprise you at the end of class? Have you ever been accused of being too analytical or do people say youre dreamy? These characteristics can be attributed to brain types. Typically, dominant left-brain students will be more organized, theyll watch the clock, and theyll analyze information and process it sequentially. They are often cautious, and they follow rules and schedules. Left-brain students are strong in math and science, and can answer questions quickly. Left-brain students would make great Jeopardy contestants. On the other hand, right-brain students are the dreamers. They can be very intelligent and very deep thinkers- so much so that they can get lost in their own little worlds. They make great students of the social sciences and the arts. They are more spontaneous than the cautious left-brainers, and they are likely to follow their own gut feelings. Right-brainers are very intuitive and have great skill when it comes to seeing through lies or tricks. They would make great Survivor contestants. What about people who are right in the middle? Everyone is different, and everyone has characteristics from both types. Some people are equal when it comes to characteristics. Those students are middle-brain oriented, and they might do well on The Apprentice.   Students who are middle-brain oriented can have strong qualities from either hemisphere. Those students can benefit from logic from the left and intuition from the right. That sounds like a great recipe for success in business, doesnt it?

Organ Transplantation Personal Statement Example | Topics and Well Written Essays - 1500 words

Organ Transplantation - Personal Statement Example Rithalia et al. (2009) state that in the UK most cases involving alive donors are reported in the donation of kidneys. Most of the other organs come from deceased people. Despite the benefits of organs’ transplantations, this procedure has its share of limitations. For example, as Voo, Campbell, & De Castro (2009) state, the organs available for transplants are usually in short supply, yet the number of people in need of transplants is ever increasing. This translates into a long waiting list, while demand continues to grow and more people die from organ failure. As Lawson (2008) states, the problem with the current healthcare setting is that organ transplantations rely so much on informed consent that many unnecessary deaths are occurring, yet good organs, which can be used to save people’s lives, are being buried and cremated. Presumed Consent during Organ Transplantation To increase the supply of organs, medical practitioners have been forced to use various means to obtain organs. As Voo, Campbell, & De Castro (2009) state, the conventional method is â€Å"opt-in†, in which a person voluntarily donates his/her organs to needy patients. Using this method, the donor should authorize the removal of organs after his/her death, by, for example, carrying a donor card, or being a member of the national registry (Price, 2000). However, since these donations still do not meet the growing demand, practitioners tend to use the â€Å"presumed consent† method. According to Liddy (2000), presumed consent assumes that everyone wishes to donate their organs after death, unless the person has â€Å"opted out† of the system. This is despite the absence of a clear indication that the individual donating the organs have given their consent for the procurement process. According to Lawson (2009), the presumed consent system allows for organ procurement after the death of a person, unless the deceased had objected to this procedure before their death. This scenario, according to Voo, Campbell, & De Castro (2009) creates an â€Å"ethical crisis†, where critics argue that the deceased may not have known the laws governing organ donations, and would not have, therefore, objected. Legal and Ethical Issues Affecting Presumed Consent during Organ Transplantation On legality grounds, Ammann (2010) writes that from a legal standpoint, every adult of sound mind should have the ability to make decisions concerning any actions towards one own body. It is, therefore, argued that the presumed consent model violates free and informed decision making; thus, undermining personal autonomy. In addition, some critics argue that presumed consent is not legal since it assumes that every person who does not opt-out of the system wishes to donate their organs after death. This, however, is not the case, considering that majority of people are ignorant about such an option and may, therefore, be unwilling to donate, yet fail to opt-out. As a result of not opting-out, such people may end up donating organs even though they never intended to become donors (Liddy, 2000). Presumed consent can either be â€Å"hard opt-out† or â€Å"soft opt-out† depending on the available legislations, as well as ethical considerations (Ammann, 2010). The hard system does not consult the family, while the soft one considers the wishes of the family before starting on the organ procurement proces

Is nature a synonym for natural resources (in social anthropology) Essay

Is nature a synonym for natural resources (in social anthropology) - Essay Example It is under Cultural anthropology that the issue of dualism falls. Dualism is the postulation that two opposing ideas mutually exist in nature. It epitomises the dichotomy of issues that characterise any analysis of culture. As stated, this dichotomy usually pits two issues that are diametrically opposed to each other. Such issues include reason versus passion; masculine versus feminine; and good versus evil (Layton, 1998, 11). This paper endeavours to delve into the issue of Cultural Anthropology with specific reference to the notion of dualism. It analyzes the divide between the natural and cultural as a dualist issue deeply rooted in the western thoughts on anthropology in society. Dualism in religion is also analyzed in addition to the universal feature of strained relations between males and females in society. The Natural and Cultural in Anthropology In anthropological terms, nature denotes physically occurring and existing phenomena that shape the environment in which man live s. Such physical things in many cases predate man and are used by him to shape his existence (Rosaldo, 1993, 150). However, nature is also viewed as the state in which man is born or created. The nature of man is therefore that which constitutes man in his entirety including behaviour and beliefs (Bridgeman, 1983, 11). On of the long enduring anthropological controversies involve the role of the male versus that of the female in human society. This is one of the human universals since females are discriminated against in all human societies (Ortner, 1974, 67). In most analyses, women are seen as closer to nature while males are seen in terms of culture. There are a number of reasons for this universal divide. Chief of these is the fact that females are regarded in terms of their role of child bearing and the bulk of the work of rearing (Ortner, 1974, 68). As a result of this perception women are seen as being there mainly to play this biological role regarded in many parts of the wo rld as inferior to that of males. The perception of females as inferior beings are further perpetuated in three main ways. These are cultural, symbolic and social-structural devaluation (Ortner, 1974, 69). Cultural devaluation is achieved in the form of equating natural biological processes that only females go through such as menstruation, pregnancy, child birth and lactation with nature. The woman is therefore seen as closer to nature simply because she undergoes these processes. The bond between woman and child is therefore seen as natural since in the early stages of life, the baby depends so much on the mother for its survival (Ortner, 1974, 74). This results in the degrading of the woman’s role into that of a domestic servant and home keeper who has to stay closer to the offspring while the man roams about. This liberal roaming of the man enables him to formulate the rules of culture which at times involve the prescription of do’s and don’t s for the women . For instance in some cultures women have to undergo exclusion after menstruation before they can be allowed back to play their normal social roles in the society. One example of such a culture is that of the Crow tribe in Montana (Ortner, 1974, 70). Among them, females played a fairly predominant role in social activities such as the Sun Dance, but their role automatically

Film Theory Essay Example | Topics and Well Written Essays - 1500 words

Film Theory - Essay Example Guy does not accept the deal, but Bruno kills the wife anyway; and he stalks Guy for payback. Auteur Theory The auteur theory of film criticism views the director as the master story teller. Each film is compared within a body of work as well as on its own merits. The two main distinctions are the director is either structuring the film to interpret a theme or to present a style, a performance. â€Å"The purpose of criticism thus becomes to uncover behind the superficial contrasts of subject and treatment a hard core of basic and often recondite motifs. The pattern formed by these motifs†¦ is what gives an authors work its particular structure, both defining it internally and distinguishing one body of work from another.† Nowell-Smith quoted (Wollen, 532) The underlying doubt regarding the validity of this theory questions the level of control the director has over the film. Certainly screenwriters, producers, actors and cameramen (Wollen, 540) have some degree of input i n the creative process. This collaboration of talent suggests the director can more easily structure the film through motif and patterns of motif than present a styled performance. In other words, the director is not simply a shepherd leading actors through a script; he is an artist bringing context to the film using his signature style. â€Å"In feature films, the director is God; in documentary films, God is the director.† Sir Alfred Hitchcock The most obvious example of Hitchcock’s quote involves the director’s shot of Bruno choking Guy’s wife to death. Bruno begins to choke her, knocking off her glasses. The shot then changes and the audience observes her death through her own lenses. The glasses were so thick and prominent, they defined her view. A more subtle, but major, example occurred when Guy had a tennis match the day Bruno was to return to the scene of the crime and plant Guy’s lighter as evidence. Bruno delayed his departure to coincid e with nightfall; Hitchcock views evil as operating in the dark. Guy honors his commitment to play the tournament; he changes his style to win early. This strategy backfires and the match goes five sets, losing valuable time for Guy. But because he is the protagonist and a good person, Guy takes time to shake hands with his opponent and thank the chair umpire before a hurried departure. While Guy uses his best effort to win, he could have lost quickly, but he is honorable. Bruno drops the lighter down a sewer grate. The race to recover the lighter more quickly than Guy can win his match ensues. Neither contestant knows the competition exists, but the director plays God with their lives. As Guy tries nobly to win quickly and graciously, Bruno fishes his hand in a storm sewer for his talisman of control. The merry-go-round (carousel) scene allows Hitchcock to turn an icon of childhood pleasure into a menacing deathtrap. Guy and Bruno fight for control of the lighter. The operator is s hot and falls on the speed control lever sending the carousel spinning much too fast. Bruno shoves a child off a horse and Guy takes time to save the boy. Bruno knocks Guy down and they wrestle under the horses’ galloping hooves. A maintenance man crawls under the deck to get to the controls, but stops the machine too fast. Bruno is trapped in the wreckage, lighter in hand. Guy tries to persuade Bruno to confess, but Bruno stays evil to his death. In these scenes, Hitchcock demonstrates his theme of good is polite and brave, evil is manipulative, rude and a bully. He shows he

Finance Assessed Coursework Essay Example | Topics and Well Written Essays - 2000 words

Finance Assessed Coursework - Essay Example ct with each other and how the reporters of financial information struggle to strike a balance among these attributes to ensure the usefulness of information for the user. According to the U.S. GAAP Codification of Accounting Standards, financial statements of an enterprise comprise of profit/loss statements, balance sheets, statement of cash flows and an account of stockholders' equity. These statements, combined with additional financial analysis tools and formulae constitute the financial information which in turn serves the needs of the wide range of users of financial information. ... he financial performance of organizations or the general public which might be interested in gathering information for various reasons (Gibson, 2011). In order to satisfy the needs and requirements of the users of financial information, the accountant's job is essentially to maximize the usefulness of the information to facilitate the users and to fulfil the expectations of the users with regard to the accuracy of the information. Along with the reporting being simply and evidently comprehensible, analogous and unswerving, it should also be relevant, reliable, material, neutral and definitely prudent (Rich et al. 2010). In the following paragraphs, I shall proceed to discuss the latter five characteristics mentioned in an orderly fashion along with highlighting the challenges faced in ensuring the effective implementation of these qualities. Relevant financial information is that which has the ability to influence decision-making of the users and is meaningful. It assists them to mak e informed judgments on the basis of past events, accurate decisions in relation to the present scenarios and wise forecasts about future events along with facilitation in correct evaluation of situations. Data that fails in influencing the decisions in the appropriate manner is futile for the users regardless of whether it represents external phenomena or whether it conforms to the other user-oriented criteria (Rosenfield, 2006). For example, a supplier who is planning to sell goods to a company on credit will find the total cash balance in the cash flow statement of that company relevant since it will enable him to assess the liquidity position of the company. Likewise, a prospective shareholder of a company would surely desire to discern the profitability state of the company so that he

British Petroleum Green Marketing Business Essay

British Petroleum Green Marketing Business Essay Introduction The essay is based on the marketing practises of British Petroleum (BP) in relation to their corporate social responsibility and the suitability of its marketing mixes application in society. The question asked is Green and fair trade marketing are just marketing ploys to get more money from consumers without really furthering the goals of sustainability or fairer trade? Corporate Social Responsibility (CSR) is the way in which an organisation expresses its values and ethical behaviour towards its stakeholders and society. Further, in light of public scrutiny and questioning; it is imperative to establish what exactly green marketing in relation to businesses CSR is and what it is doing in business today, especially in BP an oil company. After investigating BP promotional elements of its marketing mix. I watched a green advertisement; it begins with a lush green healthy forest with water dripping and sparkling from the tips of their leaves. In a distance a bird singing in the morning air, a man appear I believe is an environmentalist. The man is protecting the animal within the lush forest and the as the advertisement continues, I learn that the man works for an oil company called BP and I learn further how BP is doing such a wonderful job protecting the environment. However lets investigate BP profoundly. The company started in 1908 under company called Anglo-Persian, when oil found in a rugged part of Persia from explorer George Reynolds and British investor William DArcy. Over the next few decades, gas and electricity would largely replace kerosene for home heating; the invention of gasoline-fuelled vehicles would challenge the railways and roads. These social changes would open a door to the growth of Anglo-Persian and expand its sales both in Britain and in mainland Europe. In 1954, the Anglo-Persian board changed the companys name to The British Petroleum Company www.bp.com/sectiongenericarticle. Downloaded 14-09-10. Today BP has transformed; growing from a local oil company into a global energy group. Employing over 80,000 people and operating in over 100 countries worldwide with brands such as Aral, Arco, Castrol and Wild Bean Cafà © under the BP umbrella. In 2009 financially BP had a very good year where the company made  £13,955 billion pre net profit, see appendix for full financial review. In their CSR; BP had these core values; BP pledge to help the world meet its growing need for heat, light and mobility. They strive to do that by producing energy that is affordable, secure and doesnt damage the environment. BP is progressive, responsible, innovative and performance driven see appendix for CSR and suitability reports. Progressive: We believe in the principle of mutual advantage and build productive relationships with each other, our partners and our customers. Responsible: We are committed to the safety and development of our people and the communities and societies in which we operate. We aim for no accidents, no harm to people and no damage to the environment. Innovative: We push boundaries today and create tomorrows breakthroughs through our people and technology Performance driven: We deliver on our promises through continuous improvement and safe, reliable operations. Using Hennison and Kinnear (1976) ecological marketing concept; BP emphasizes environmental issues with geographic focus for example climate change. The basis of their green marketing campaigns is using evidence of current environmental issues and environmental views with business interaction. BP focuses on the interrelationship between business society and the environment within their marketing mixes and sustainability reports. BP saves the day Over the last few decade environmental concerns has given raise to a green consumer with increasing demands, this has led to the emergence of green marketing, which attempts to balance the pursuit of sales and profit with a concern for the environment and society. According to Prothero (1990) defines green marketing as The holistic management process responsible for identifying, anticipating and satisfying the needs of customers and society, in a profitable and sustainable way(Responsible business marketing. PG 115) Today consumers worldwide expect large companies with recognizable brands such as BP to have first-class environmental and social credentials or their brand image could suffer from the negative publicity. Ignoring social and consumers demands for high-quality ethical practices can destroy customers trust and can lead to government legislations being imposed within Archie Carroll (1979) pyramid of legal responsibilities. Incorporating ethics and sustainability programmes can enhance and build public reputation, which can increase market share, costs savings and profits worldwide. Thus sustainability is the foundation of the green marketing concept which has 2 simple criteria which are about consumption and pollution. Using BP sustainability report which is accessible on their website this is how BP meets this criteria bp.com/sustainability Using natural resources at a rate at which environmental systems or human activity can replenish them (Responsible business marketing. PG 116) Using BP marketing mixes; BPs product produces fuel, energy and funds research into environmentally friendly fuel this illustrates the innovative and progressive element of their valves which strives to reduce the use and dependence on fossil fuel by society. Additionally, this helps reduce global warming through research techniques such as fuel with lower carbon monoxide that helps reduce the carbon emissions responsible for adverse climate changes beneficial to all living creatures on earth. Producing pollution and waste at a rate which can be absorbed by environmental systems without impairing their viability (Responsible business marketing. PG 116) As a producer of oil; BP does not overproduce fuel, as it benefits financially from a stable price within the profit and market share elements of the business. Within their organisation, BP has become more conscientious and develops strategies that centralize deliveries into larger but less frequent loads by improving vehicle utilisation with the use of eco friendly trucks which has less carbon foot print. This is an illustration of the place elements with the marketing mix, the performance-driven and responsible elements of their values. BP is a voluntary member and committed to (OCIMF) Oil Companies International Marine Forum for the past 23 years which they aim to reduce marine pollution. http://www.ocimf.com/ downloaded 18-09-10. Vandermerwe and Oliff (1990) found that in response to the green challenge; 92% of businesses had changed their product offerings with 85% changes in their production systems and 78% had changed the focus of their marketing communications and BP is no expectation to this survey (Responsible business marketing. PG 115) BP over the last few decades has risen to the green challenge. They have change their product offering by investing $4 billion in alternative energy, with its activity focused on advanced bio-fuels, wind business in the US, solar power, and carbon capture and storage (bp.com/speeches downloaded 18-09-10). The company has responded from the Copenhagen conference on climate change 2009 by reducing carbon emissions from their factories, vehicles and promoting the use of natural gas. In addition; BP work sensitively around plants and animals which is integral part of their efforts to manage environmental impacts; such as in Canadian Beaufort Sea where the use of sound techniques to mitigate the potential impact of sound on marine mammals. The company focuses on education with investments in science resources in UK classrooms to supporting for Chinas Tsinghua University in building strengths in management education. In Trinidad Tobago the company is promoting community development by building schools, hospitals, providing training to local residents on reproductive health and personal hygiene which created a drop in malaria prevalence from 23% in 2000 to less than 1% in 2009 www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdfHYPERLINK http://www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdfand downloaded 19-09-10and downloaded 19-09-10 and by employment of local staff. Villagers have been assisted to create better livelihoods in activities such as fishing and farming through training and better equipment provided by BP. BP has capitalised on these sustainability achievements and has involved them into the promotional elements of their marketing mix. Their brand image focuses on being an eco friendly company, with an emphasis on quality and environmentally friendly fuel. Plus their Partnership with Virgin has supported the Africa Eden Project. www.edenproject.com/documents/Annual_Review_06_07.pdf downloaded 19-09-10 . BP the biggest environmental crimes in history BP aims to be the leading environmentally friendly producer and supplier with eco friendly petrol and gas. BP has a strong CSR and sustainability policies and has become more ethically and socially aware with the realisation of customers and stakeholders needs and expectations from the company. However, a more in depth analysis indicates that BP advertisements and public relations within its marketing mixes are designed to make it look more environmentally friendly than it actually is. The term is called green washing This phenomenon of making small environmental concessions while otherwise continuing business (Responsible business marketing. PG 45) According to the Advertising Standards Agency; the raise of this phenomenon is becoming a very serious problem and have adopted new guideline to curve this new trend. The Advertising Standards Authority has seen a huge rise in the number of complaints about environmental claims in advertisements. Their consumer research has shown that awareness of green issues is high, but there is also confusion and a lack of basic understanding about environmental and ethical claims and what they really mean. http://asa.org.uk/ downloaded 23-09-10 This is because profit and the interests of the shareholders always seen to come first before the environment. In comparison; BPs sustainability report to its actions. In July 2000, BP launched a massive $200 million public relations and advertising campaign with  the new slogan and name change Beyond Petroleum. It changed its logo to a green and yellow sun and claimed to be a greener business. In 2005, a fire and explosion occurred at BP Texas City Refinery, killing 15 workers and injuring more than 170 others, its claims to have safety as one of its highest priorities. BP was charged with criminal violations of federal environmental laws and has been subject to lawsuits from the victims families. BP had a  £53 million fine from The Occupational Safety and Health Administration in the US for hundreds of safety violations, and subsequently imposed an even larger fine after claiming that BP had failed to implement safety improvements following the disaster http://www.guardian.co.uk/business/2009/oct/30/bp-texas-city-safety-fine downloaded 19-09-10 In March 2006, BP spilled 200,000 gallons of crude oil in Alaska. The spill happened because BP failed to perform routine maintenance on its pipeline. It claims to work sensitively around the environment and animals. In October 2007, BP was ordered to pay more than $60 million by the U.S. Department of Justice for breaking environmental laws in Texas and Alaska. According to the Environmental Protection Agency in the US http://yosemite.epa.gov/opa/admpress.nsf/8b770facf5edf6f185257359003fb69e/1af659cf4ce8a7b88525737f005979be!OpenDocument downloaded 19-09-10, this was the largest fine ever handed out for breaking Clean Air regulations in the U.S. In addition, BP then lobbied continuously to open up the Alaska National Wilderness Reserve for oil drilling to add to their increasing profits with no success. It claims to support conversation and wants to protect the environment from its green advertisements. In 2007 BP invested $1.5 billion to extract oil from the Canadian wilderness using methods which environmentalists say are part of the biggest global warming crime in history which 2 years earlier the company publicly said they would never invest or use such damaging environmental technology . In May 2010 BP was involved in an oil spill in the Gulf of Mexico which is now the biggest environmental disaster in American history blamed yet again on poor safety and maintenance. Yet in June 2010 BP decided to spend $50 million on green advertisement presenting a squeaky clean image which back fired adding to the growing tide of resentment by American consumers. http://www.digitaljournal.com/article/293020#ixzz0zsryzPBl Illustrating BP practises within the green marketing mixes; green products. BP produces and supplies a range of products and services. However, fossil fuels production and supply are their main source of profit which is environmentally damaging as its produces carbon emissions. Thus their core business is not environmentally friendly. As illustrated by Chick (1992), BP cannot use green packaging or reduce layers for their core business, which is the production of oil. Oil and fuel need to be stored correctly in drums and depot containers which cannot be reduce for safety reasons. There are a range of issues in managing the green promotional mix; BP has adopted a green branding marketing strategy which as indicated is environmentally friendly. However, the adoption of this green brand in its advertisement for example its marketing strategy has not been assimilated in some of BPs production mechanisms. Consequently, a range of disasters caused by BP has emerged at alarming rates, intensity and adversity within recent years. The inability to follow through on their green brand with safer production procedures will invariably result in outraged by the public. Going green may affect the cost structures of a business with a knock-on effect on prices. However with the recent oil disaster in the Gulf of Mexico BP has spent  £8 billion and rising http://www.bbc.co.uk/news/business-11174375 HYPERLINK http://www.bbc.co.uk/news/business-11174375 downloaded 19-09-10downloaded 19-09-10 on the cleanup operation. BP had to sell assets to fund this massive cleanup operation with the CEO making a few disastrous statements in public. With this negative publicity and unpopular public image especially in the US it will affect the business and particularly its green pricing for its products. BP has green logistics; their centralized distribution centres and use of eco- friendly trucks have added to their green strategies, however producing crude oil from the tar sands a heavy mixture of bitumen, water, sand and clay found beneath more than 54,000 square miles of prime forest in northern Alberta was a backtrack from claiming 2 ago never to invest in this technology. Infrastructure had to be in place and created by forests being cleared to transport this product. http://www.independent.co.uk/environment/the-biggest-environmental-crime-in-history-764102.html downloaded on 19-09-10. Additionally, an area the size of England and Wales in their tar sands project combined generates up to four times more carbon dioxide, the principal global warming gas, than conventional drilling. The oil sands industry will produce 100 million tones of CO2 equivalent to a fifth of the UKs entire annual emissions which BP is currently undertaking. From there $200 million worldwide advertising campaign, BP has won many awards including Nikkei BP Advertising Awards 2008. However, since the Gulf of Mexico oil spill the company has the spent $93 million on advertising to clean their image. Angry protesters have claimed that this money should have been allocated to the people who have lost their livelihoods from the disaster. (www.ft.com/cms/s/0/09ee7e22-b5ee-11df-a048-00144feabdc0.html) downloaded 19-09-10 Conclusion BP is first and foremost a business; further BP operates in many countries with different environmental laws and policies. In some countries legislations were changing to reflect the environmental public interest for going green. In turn, BP has allocated profits to green branding with use of green marketing strategies, but in some instances the company was not successful in implementing its green marketing strategies into its production units. This resulted in oil spills and other environmental disasters. On the other hand, the business has good achievements within their sustainability and CSR policies. Exploiting these achievements to reinforce their green credentials is business suicide when it goes wrong. The amount spent on green marketing is way out of proportion to their actual green energy investments. Their investments into the oil sands is very environmentally damaging because of its massive CO2 emissions. Additionally, BP responsibilities on safety are very poor which is stated as BPs top priorities in their sustainability policy. Thus BP is Progressive for building relationships between the business and their shareholders. The company is Responsible for countless environmental disasters across the world through poor safety and maintenance procedures. The company is Innovative through finding new ways to spinning their green marketing propaganda and very Performance driven in keeping their promises to their shareholders by finding new ways to damage the environment. 2151 Words Reference http://www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdf http://www.independent.co.uk/environment/the-biggest-environmental-crime-in-history-764102.html downloaded on 19-09-10 www.ft.com/cms/s/0/09ee7e22-b5ee-11df-a048-00144feabdc0.html downloaded 19-09-10 http://www.digitaljournal.com/article/293020#ixzz0zsryzPBl http://yosemite.epa.gov/opa/admpress.nsf/8b770facf5edf6f185257359003fb69e/1af659cf4ce8a7b88525737f005979be!OpenDocument downloaded 19-09-10 http://www.guardian.co.uk/business/2009/oct/30/bp-texas-city-safety-fine downloaded 19-09-10 www.edenproject.com/documents/Annual_Review_06_07.pdf downloaded 19-09-10 http://asa.org.uk/ downloaded 23-09-10 http://www.ocimf.com/ B324 Marketing and Society Block 3 Responsible business marketing, Open University Worldwide, Michael Young Building, Walton Hall, Milton Keynes MK7 6AA, United Kingdom 2008 Prepared for the Course Team by Anja Schaefer based on a draft by David Faulkner

The Outsiders Essay -- Essays Papers

The Outsiders The title of the story is The Outsiders. S.E. Hinton wrote it. Dell Publishing published the book. The main characters include Ponyboy, Darry, Soadapop, Dally Winston, Johnny, Cherry, Two-Bit, and Marcia. This story is about a guy names Ponyboy who is a â€Å"greaser†, a member of a group of lower-class youths who wear their hair long and greasy, wear jeans and ripped-up T-shirt, and are at odds with the rich-kid bullies known as the â€Å"Socs†, shorter name for socials. One day, as Ponyboy is walking home from a movie, he is jumper and beaten by a gang of Socs. At the last minute, his gang of greasers (including his brothers Darry and Sodapop, who raised Ponyboy now that their parents are dead,) the hardened hood Dally Winston, innocent Johnny, and wise-cracking Two-Bit see what’s going on and save him. The next night, Ponyboy and Johnny go to a movie with Dally. There they sit behind some attractive Socs girls and dally hits on the obnoxiously. After Johnny tells him to stop, Johnny and Ponyboy sit with the girls, Cherry and Marcia, and Ponyboy and cherry discover to their mutual surprise that they have a great deal in common. Two-bit appears, and the three gr easers walk the Socs girls back to Two-Bit’s house so that he can drive them home. On the way, the run into Bob and randy, the girls’ drunken boyfriends, and the girls agree to leave with them in order to prevent a fight between the Socs and the greasers. Ponyboy is very late getting him, and his bro...