Film Theory Essay Example | Topics and Well Written Essays - 1500 words

Film Theory - Essay Example Guy does not accept the deal, but Bruno kills the wife anyway; and he stalks Guy for payback. Auteur Theory The auteur theory of film criticism views the director as the master story teller. Each film is compared within a body of work as well as on its own merits. The two main distinctions are the director is either structuring the film to interpret a theme or to present a style, a performance. â€Å"The purpose of criticism thus becomes to uncover behind the superficial contrasts of subject and treatment a hard core of basic and often recondite motifs. The pattern formed by these motifs†¦ is what gives an authors work its particular structure, both defining it internally and distinguishing one body of work from another.† Nowell-Smith quoted (Wollen, 532) The underlying doubt regarding the validity of this theory questions the level of control the director has over the film. Certainly screenwriters, producers, actors and cameramen (Wollen, 540) have some degree of input i n the creative process. This collaboration of talent suggests the director can more easily structure the film through motif and patterns of motif than present a styled performance. In other words, the director is not simply a shepherd leading actors through a script; he is an artist bringing context to the film using his signature style. â€Å"In feature films, the director is God; in documentary films, God is the director.† Sir Alfred Hitchcock The most obvious example of Hitchcock’s quote involves the director’s shot of Bruno choking Guy’s wife to death. Bruno begins to choke her, knocking off her glasses. The shot then changes and the audience observes her death through her own lenses. The glasses were so thick and prominent, they defined her view. A more subtle, but major, example occurred when Guy had a tennis match the day Bruno was to return to the scene of the crime and plant Guy’s lighter as evidence. Bruno delayed his departure to coincid e with nightfall; Hitchcock views evil as operating in the dark. Guy honors his commitment to play the tournament; he changes his style to win early. This strategy backfires and the match goes five sets, losing valuable time for Guy. But because he is the protagonist and a good person, Guy takes time to shake hands with his opponent and thank the chair umpire before a hurried departure. While Guy uses his best effort to win, he could have lost quickly, but he is honorable. Bruno drops the lighter down a sewer grate. The race to recover the lighter more quickly than Guy can win his match ensues. Neither contestant knows the competition exists, but the director plays God with their lives. As Guy tries nobly to win quickly and graciously, Bruno fishes his hand in a storm sewer for his talisman of control. The merry-go-round (carousel) scene allows Hitchcock to turn an icon of childhood pleasure into a menacing deathtrap. Guy and Bruno fight for control of the lighter. The operator is s hot and falls on the speed control lever sending the carousel spinning much too fast. Bruno shoves a child off a horse and Guy takes time to save the boy. Bruno knocks Guy down and they wrestle under the horses’ galloping hooves. A maintenance man crawls under the deck to get to the controls, but stops the machine too fast. Bruno is trapped in the wreckage, lighter in hand. Guy tries to persuade Bruno to confess, but Bruno stays evil to his death. In these scenes, Hitchcock demonstrates his theme of good is polite and brave, evil is manipulative, rude and a bully. He shows he

Finance Assessed Coursework Essay Example | Topics and Well Written Essays - 2000 words

Finance Assessed Coursework - Essay Example ct with each other and how the reporters of financial information struggle to strike a balance among these attributes to ensure the usefulness of information for the user. According to the U.S. GAAP Codification of Accounting Standards, financial statements of an enterprise comprise of profit/loss statements, balance sheets, statement of cash flows and an account of stockholders' equity. These statements, combined with additional financial analysis tools and formulae constitute the financial information which in turn serves the needs of the wide range of users of financial information. ... he financial performance of organizations or the general public which might be interested in gathering information for various reasons (Gibson, 2011). In order to satisfy the needs and requirements of the users of financial information, the accountant's job is essentially to maximize the usefulness of the information to facilitate the users and to fulfil the expectations of the users with regard to the accuracy of the information. Along with the reporting being simply and evidently comprehensible, analogous and unswerving, it should also be relevant, reliable, material, neutral and definitely prudent (Rich et al. 2010). In the following paragraphs, I shall proceed to discuss the latter five characteristics mentioned in an orderly fashion along with highlighting the challenges faced in ensuring the effective implementation of these qualities. Relevant financial information is that which has the ability to influence decision-making of the users and is meaningful. It assists them to mak e informed judgments on the basis of past events, accurate decisions in relation to the present scenarios and wise forecasts about future events along with facilitation in correct evaluation of situations. Data that fails in influencing the decisions in the appropriate manner is futile for the users regardless of whether it represents external phenomena or whether it conforms to the other user-oriented criteria (Rosenfield, 2006). For example, a supplier who is planning to sell goods to a company on credit will find the total cash balance in the cash flow statement of that company relevant since it will enable him to assess the liquidity position of the company. Likewise, a prospective shareholder of a company would surely desire to discern the profitability state of the company so that he

British Petroleum Green Marketing Business Essay

British Petroleum Green Marketing Business Essay Introduction The essay is based on the marketing practises of British Petroleum (BP) in relation to their corporate social responsibility and the suitability of its marketing mixes application in society. The question asked is Green and fair trade marketing are just marketing ploys to get more money from consumers without really furthering the goals of sustainability or fairer trade? Corporate Social Responsibility (CSR) is the way in which an organisation expresses its values and ethical behaviour towards its stakeholders and society. Further, in light of public scrutiny and questioning; it is imperative to establish what exactly green marketing in relation to businesses CSR is and what it is doing in business today, especially in BP an oil company. After investigating BP promotional elements of its marketing mix. I watched a green advertisement; it begins with a lush green healthy forest with water dripping and sparkling from the tips of their leaves. In a distance a bird singing in the morning air, a man appear I believe is an environmentalist. The man is protecting the animal within the lush forest and the as the advertisement continues, I learn that the man works for an oil company called BP and I learn further how BP is doing such a wonderful job protecting the environment. However lets investigate BP profoundly. The company started in 1908 under company called Anglo-Persian, when oil found in a rugged part of Persia from explorer George Reynolds and British investor William DArcy. Over the next few decades, gas and electricity would largely replace kerosene for home heating; the invention of gasoline-fuelled vehicles would challenge the railways and roads. These social changes would open a door to the growth of Anglo-Persian and expand its sales both in Britain and in mainland Europe. In 1954, the Anglo-Persian board changed the companys name to The British Petroleum Company www.bp.com/sectiongenericarticle. Downloaded 14-09-10. Today BP has transformed; growing from a local oil company into a global energy group. Employing over 80,000 people and operating in over 100 countries worldwide with brands such as Aral, Arco, Castrol and Wild Bean Cafà © under the BP umbrella. In 2009 financially BP had a very good year where the company made  £13,955 billion pre net profit, see appendix for full financial review. In their CSR; BP had these core values; BP pledge to help the world meet its growing need for heat, light and mobility. They strive to do that by producing energy that is affordable, secure and doesnt damage the environment. BP is progressive, responsible, innovative and performance driven see appendix for CSR and suitability reports. Progressive: We believe in the principle of mutual advantage and build productive relationships with each other, our partners and our customers. Responsible: We are committed to the safety and development of our people and the communities and societies in which we operate. We aim for no accidents, no harm to people and no damage to the environment. Innovative: We push boundaries today and create tomorrows breakthroughs through our people and technology Performance driven: We deliver on our promises through continuous improvement and safe, reliable operations. Using Hennison and Kinnear (1976) ecological marketing concept; BP emphasizes environmental issues with geographic focus for example climate change. The basis of their green marketing campaigns is using evidence of current environmental issues and environmental views with business interaction. BP focuses on the interrelationship between business society and the environment within their marketing mixes and sustainability reports. BP saves the day Over the last few decade environmental concerns has given raise to a green consumer with increasing demands, this has led to the emergence of green marketing, which attempts to balance the pursuit of sales and profit with a concern for the environment and society. According to Prothero (1990) defines green marketing as The holistic management process responsible for identifying, anticipating and satisfying the needs of customers and society, in a profitable and sustainable way(Responsible business marketing. PG 115) Today consumers worldwide expect large companies with recognizable brands such as BP to have first-class environmental and social credentials or their brand image could suffer from the negative publicity. Ignoring social and consumers demands for high-quality ethical practices can destroy customers trust and can lead to government legislations being imposed within Archie Carroll (1979) pyramid of legal responsibilities. Incorporating ethics and sustainability programmes can enhance and build public reputation, which can increase market share, costs savings and profits worldwide. Thus sustainability is the foundation of the green marketing concept which has 2 simple criteria which are about consumption and pollution. Using BP sustainability report which is accessible on their website this is how BP meets this criteria bp.com/sustainability Using natural resources at a rate at which environmental systems or human activity can replenish them (Responsible business marketing. PG 116) Using BP marketing mixes; BPs product produces fuel, energy and funds research into environmentally friendly fuel this illustrates the innovative and progressive element of their valves which strives to reduce the use and dependence on fossil fuel by society. Additionally, this helps reduce global warming through research techniques such as fuel with lower carbon monoxide that helps reduce the carbon emissions responsible for adverse climate changes beneficial to all living creatures on earth. Producing pollution and waste at a rate which can be absorbed by environmental systems without impairing their viability (Responsible business marketing. PG 116) As a producer of oil; BP does not overproduce fuel, as it benefits financially from a stable price within the profit and market share elements of the business. Within their organisation, BP has become more conscientious and develops strategies that centralize deliveries into larger but less frequent loads by improving vehicle utilisation with the use of eco friendly trucks which has less carbon foot print. This is an illustration of the place elements with the marketing mix, the performance-driven and responsible elements of their values. BP is a voluntary member and committed to (OCIMF) Oil Companies International Marine Forum for the past 23 years which they aim to reduce marine pollution. http://www.ocimf.com/ downloaded 18-09-10. Vandermerwe and Oliff (1990) found that in response to the green challenge; 92% of businesses had changed their product offerings with 85% changes in their production systems and 78% had changed the focus of their marketing communications and BP is no expectation to this survey (Responsible business marketing. PG 115) BP over the last few decades has risen to the green challenge. They have change their product offering by investing $4 billion in alternative energy, with its activity focused on advanced bio-fuels, wind business in the US, solar power, and carbon capture and storage (bp.com/speeches downloaded 18-09-10). The company has responded from the Copenhagen conference on climate change 2009 by reducing carbon emissions from their factories, vehicles and promoting the use of natural gas. In addition; BP work sensitively around plants and animals which is integral part of their efforts to manage environmental impacts; such as in Canadian Beaufort Sea where the use of sound techniques to mitigate the potential impact of sound on marine mammals. The company focuses on education with investments in science resources in UK classrooms to supporting for Chinas Tsinghua University in building strengths in management education. In Trinidad Tobago the company is promoting community development by building schools, hospitals, providing training to local residents on reproductive health and personal hygiene which created a drop in malaria prevalence from 23% in 2000 to less than 1% in 2009 www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdfHYPERLINK http://www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdfand downloaded 19-09-10and downloaded 19-09-10 and by employment of local staff. Villagers have been assisted to create better livelihoods in activities such as fishing and farming through training and better equipment provided by BP. BP has capitalised on these sustainability achievements and has involved them into the promotional elements of their marketing mix. Their brand image focuses on being an eco friendly company, with an emphasis on quality and environmentally friendly fuel. Plus their Partnership with Virgin has supported the Africa Eden Project. www.edenproject.com/documents/Annual_Review_06_07.pdf downloaded 19-09-10 . BP the biggest environmental crimes in history BP aims to be the leading environmentally friendly producer and supplier with eco friendly petrol and gas. BP has a strong CSR and sustainability policies and has become more ethically and socially aware with the realisation of customers and stakeholders needs and expectations from the company. However, a more in depth analysis indicates that BP advertisements and public relations within its marketing mixes are designed to make it look more environmentally friendly than it actually is. The term is called green washing This phenomenon of making small environmental concessions while otherwise continuing business (Responsible business marketing. PG 45) According to the Advertising Standards Agency; the raise of this phenomenon is becoming a very serious problem and have adopted new guideline to curve this new trend. The Advertising Standards Authority has seen a huge rise in the number of complaints about environmental claims in advertisements. Their consumer research has shown that awareness of green issues is high, but there is also confusion and a lack of basic understanding about environmental and ethical claims and what they really mean. http://asa.org.uk/ downloaded 23-09-10 This is because profit and the interests of the shareholders always seen to come first before the environment. In comparison; BPs sustainability report to its actions. In July 2000, BP launched a massive $200 million public relations and advertising campaign with  the new slogan and name change Beyond Petroleum. It changed its logo to a green and yellow sun and claimed to be a greener business. In 2005, a fire and explosion occurred at BP Texas City Refinery, killing 15 workers and injuring more than 170 others, its claims to have safety as one of its highest priorities. BP was charged with criminal violations of federal environmental laws and has been subject to lawsuits from the victims families. BP had a  £53 million fine from The Occupational Safety and Health Administration in the US for hundreds of safety violations, and subsequently imposed an even larger fine after claiming that BP had failed to implement safety improvements following the disaster http://www.guardian.co.uk/business/2009/oct/30/bp-texas-city-safety-fine downloaded 19-09-10 In March 2006, BP spilled 200,000 gallons of crude oil in Alaska. The spill happened because BP failed to perform routine maintenance on its pipeline. It claims to work sensitively around the environment and animals. In October 2007, BP was ordered to pay more than $60 million by the U.S. Department of Justice for breaking environmental laws in Texas and Alaska. According to the Environmental Protection Agency in the US http://yosemite.epa.gov/opa/admpress.nsf/8b770facf5edf6f185257359003fb69e/1af659cf4ce8a7b88525737f005979be!OpenDocument downloaded 19-09-10, this was the largest fine ever handed out for breaking Clean Air regulations in the U.S. In addition, BP then lobbied continuously to open up the Alaska National Wilderness Reserve for oil drilling to add to their increasing profits with no success. It claims to support conversation and wants to protect the environment from its green advertisements. In 2007 BP invested $1.5 billion to extract oil from the Canadian wilderness using methods which environmentalists say are part of the biggest global warming crime in history which 2 years earlier the company publicly said they would never invest or use such damaging environmental technology . In May 2010 BP was involved in an oil spill in the Gulf of Mexico which is now the biggest environmental disaster in American history blamed yet again on poor safety and maintenance. Yet in June 2010 BP decided to spend $50 million on green advertisement presenting a squeaky clean image which back fired adding to the growing tide of resentment by American consumers. http://www.digitaljournal.com/article/293020#ixzz0zsryzPBl Illustrating BP practises within the green marketing mixes; green products. BP produces and supplies a range of products and services. However, fossil fuels production and supply are their main source of profit which is environmentally damaging as its produces carbon emissions. Thus their core business is not environmentally friendly. As illustrated by Chick (1992), BP cannot use green packaging or reduce layers for their core business, which is the production of oil. Oil and fuel need to be stored correctly in drums and depot containers which cannot be reduce for safety reasons. There are a range of issues in managing the green promotional mix; BP has adopted a green branding marketing strategy which as indicated is environmentally friendly. However, the adoption of this green brand in its advertisement for example its marketing strategy has not been assimilated in some of BPs production mechanisms. Consequently, a range of disasters caused by BP has emerged at alarming rates, intensity and adversity within recent years. The inability to follow through on their green brand with safer production procedures will invariably result in outraged by the public. Going green may affect the cost structures of a business with a knock-on effect on prices. However with the recent oil disaster in the Gulf of Mexico BP has spent  £8 billion and rising http://www.bbc.co.uk/news/business-11174375 HYPERLINK http://www.bbc.co.uk/news/business-11174375 downloaded 19-09-10downloaded 19-09-10 on the cleanup operation. BP had to sell assets to fund this massive cleanup operation with the CEO making a few disastrous statements in public. With this negative publicity and unpopular public image especially in the US it will affect the business and particularly its green pricing for its products. BP has green logistics; their centralized distribution centres and use of eco- friendly trucks have added to their green strategies, however producing crude oil from the tar sands a heavy mixture of bitumen, water, sand and clay found beneath more than 54,000 square miles of prime forest in northern Alberta was a backtrack from claiming 2 ago never to invest in this technology. Infrastructure had to be in place and created by forests being cleared to transport this product. http://www.independent.co.uk/environment/the-biggest-environmental-crime-in-history-764102.html downloaded on 19-09-10. Additionally, an area the size of England and Wales in their tar sands project combined generates up to four times more carbon dioxide, the principal global warming gas, than conventional drilling. The oil sands industry will produce 100 million tones of CO2 equivalent to a fifth of the UKs entire annual emissions which BP is currently undertaking. From there $200 million worldwide advertising campaign, BP has won many awards including Nikkei BP Advertising Awards 2008. However, since the Gulf of Mexico oil spill the company has the spent $93 million on advertising to clean their image. Angry protesters have claimed that this money should have been allocated to the people who have lost their livelihoods from the disaster. (www.ft.com/cms/s/0/09ee7e22-b5ee-11df-a048-00144feabdc0.html) downloaded 19-09-10 Conclusion BP is first and foremost a business; further BP operates in many countries with different environmental laws and policies. In some countries legislations were changing to reflect the environmental public interest for going green. In turn, BP has allocated profits to green branding with use of green marketing strategies, but in some instances the company was not successful in implementing its green marketing strategies into its production units. This resulted in oil spills and other environmental disasters. On the other hand, the business has good achievements within their sustainability and CSR policies. Exploiting these achievements to reinforce their green credentials is business suicide when it goes wrong. The amount spent on green marketing is way out of proportion to their actual green energy investments. Their investments into the oil sands is very environmentally damaging because of its massive CO2 emissions. Additionally, BP responsibilities on safety are very poor which is stated as BPs top priorities in their sustainability policy. Thus BP is Progressive for building relationships between the business and their shareholders. The company is Responsible for countless environmental disasters across the world through poor safety and maintenance procedures. The company is Innovative through finding new ways to spinning their green marketing propaganda and very Performance driven in keeping their promises to their shareholders by finding new ways to damage the environment. 2151 Words Reference http://www.bp.com/liveassets/bp_internet/globalbp/STAGING/global_assets/e_s_assets/e_s_assets_2009/downloads_pdfs/bp_sustainability_review_2009.pdf http://www.independent.co.uk/environment/the-biggest-environmental-crime-in-history-764102.html downloaded on 19-09-10 www.ft.com/cms/s/0/09ee7e22-b5ee-11df-a048-00144feabdc0.html downloaded 19-09-10 http://www.digitaljournal.com/article/293020#ixzz0zsryzPBl http://yosemite.epa.gov/opa/admpress.nsf/8b770facf5edf6f185257359003fb69e/1af659cf4ce8a7b88525737f005979be!OpenDocument downloaded 19-09-10 http://www.guardian.co.uk/business/2009/oct/30/bp-texas-city-safety-fine downloaded 19-09-10 www.edenproject.com/documents/Annual_Review_06_07.pdf downloaded 19-09-10 http://asa.org.uk/ downloaded 23-09-10 http://www.ocimf.com/ B324 Marketing and Society Block 3 Responsible business marketing, Open University Worldwide, Michael Young Building, Walton Hall, Milton Keynes MK7 6AA, United Kingdom 2008 Prepared for the Course Team by Anja Schaefer based on a draft by David Faulkner

The Outsiders Essay -- Essays Papers

The Outsiders The title of the story is The Outsiders. S.E. Hinton wrote it. Dell Publishing published the book. The main characters include Ponyboy, Darry, Soadapop, Dally Winston, Johnny, Cherry, Two-Bit, and Marcia. This story is about a guy names Ponyboy who is a â€Å"greaser†, a member of a group of lower-class youths who wear their hair long and greasy, wear jeans and ripped-up T-shirt, and are at odds with the rich-kid bullies known as the â€Å"Socs†, shorter name for socials. One day, as Ponyboy is walking home from a movie, he is jumper and beaten by a gang of Socs. At the last minute, his gang of greasers (including his brothers Darry and Sodapop, who raised Ponyboy now that their parents are dead,) the hardened hood Dally Winston, innocent Johnny, and wise-cracking Two-Bit see what’s going on and save him. The next night, Ponyboy and Johnny go to a movie with Dally. There they sit behind some attractive Socs girls and dally hits on the obnoxiously. After Johnny tells him to stop, Johnny and Ponyboy sit with the girls, Cherry and Marcia, and Ponyboy and cherry discover to their mutual surprise that they have a great deal in common. Two-bit appears, and the three gr easers walk the Socs girls back to Two-Bit’s house so that he can drive them home. On the way, the run into Bob and randy, the girls’ drunken boyfriends, and the girls agree to leave with them in order to prevent a fight between the Socs and the greasers. Ponyboy is very late getting him, and his bro...

Code Of Conduct A Set

They can be counted up to 3, if they get a 3 they eave to go for a time out In another classroom to reflect on their behavior and actions. They spend a minute for each year of their age In time out. – Attendance policy – rewards are given for the children that attend school every day for the year. Each child that attends school every day for a term gets a certificate home. There is also a class attendance award which is given every Friday to the class who had the best attendance the previous week. – Ann-bullying policy: all children know school's take a zero tolerance attitude towards bulling.Any child found to bullying will be dealt with according to the school's policy. 1. 2 All staff in the school must be made aware of all the policies and procedures in place. They must follow each one if necessary. All staff should be consistent with the way they carry out the policies and procedures to ensure the children respond positively, if there Is Inconsistency within the behavior managing then It Is likely that pupil learning will suffer. Pupils should know of the rewards policy and the discipline policy and should know the consequences of their actions and behavior.All staff, whether it be support staff, midday supervisors or senior members of staff should all have the same status when disciplining a child. They should all follow the same steps and reach the same outcome (time out). This will give the pupils better and clearer boundaries for them to follow. Encouraging and rewarding positive behavior lets the children know and reminds them that their behavior is noticed and accounted for. Some children may get the impression that more emphasis is on the bad behavior because that may be what is pointed out more often.Giving the incentive of a reward gives motivation to do well, but also reassurance that It's not only bad behavior that gets the teachers attention. Whilst It's Important to reward all children It Is also equally, If not more Import ant to reward and encourage those children who tend to be told off more than the others. This may be down to a medical condition they have, but to ensure they don't feel victimized or singled out, their positive behavior needs rewarding. Research shows that for every negative thing we do, we need 6 positives to cancel out the negative.We need to be careful not to purely focus on the negatives all the time as some times this can happen when things become busy and unreasoned. Children will learn that reward, they will register the feeling they get when praised and will want that feeling again; so consequently will continue to behave well in order to be praised. 3. 2 Sometimes you will find yourself in a situation where to have to deal with someone's behavior or discipline them without having prior experience, this problem should be raised with someone who is more experienced than you and they will be able to vive you advice on what to do.Whilst you may be experienced enough or feel co nfident enough to deal with problems on your own, there are some situations where other members of staff should be present. These include: – When pupils are a danger to themselves and/or anyone around them – If you are dealing with a pupil whose behavior is unpredictable and you don't feel comfortable on your own – If you aren't in control of a situations and/or pupil aren't following your instructions – If the incident is serious enough to need the involvement of a senior member of staff.Depending on the severity of the situation and the pupil's involved you may need to refer to different members of staff. Sometimes it may Just be support from another member of staff (for example if you need to team teach a child), but in other cases you may need specialist support. These are the people within school who can give specialist support: ESSENCE or supervisor, other teachers or support staff and Head Teacher or Deputy Head. There are also people outside of th e school who can give specialist support. There include: behavior unit, educational psychologists and councilors.

Tattos Descriptive

Ana Castillo Mrs. Elliott English 11 9 October 2012 Descriptive Essay: Tattoos Tattoos are created by inserting colored materials beneath the skins surface. The skin is penetrated with a sharp too. Today colored ink and an electric needle are the material and instrument of choice. Today the practice is popular with a vast cross section of the population. Within the United States, tattoos can be found on anybody from gang members to fashion models. The word tattoo comes from the Tahitian word â€Å"tatu† which means â€Å"to mark something†. www. designboom. com) It is arguably claimed that tattooing has existed since 12,000 years BC. Around the year 1981, the first electric tattoo machine was registered by its inventor,Samual O’Reilly, at the United States Patent (it was based on a machine patented by Thomas Edison, but rather than using the tool as a means to embroider fabric, which Edison did, O’Reilly’s tattoo machine as meant to â€Å"embroider † skin). When O’Reilly invested this new machine he didn’t know the whirlwind he would help create in the next years (www. reillytattoo. com). Youth and adolescence is one of the most, significant and influential moments in everyone’s life, when the youth are seeking to identify who they are. Tattooing and body piercing are one of the many ways through which young people express their own unique identity. They are symbolic representations of how they are perceived. When you are young you are trying to find your identity. Most adolescents go through several transitions one of those is more than likely trying to be the cool guy/girl.But it is quite the opposite, because a piercing or tattoo is signifying certain changes in one’s life. It symbolizes adulthood, because you have to be 18 to get pierced or tattooed, or that appearing to be more grown up because you were able to make this life changing decision or just because you’re of the legal ag e and just randomly decided you wanted to get pierced or tattooed. Many people think that tattooing is dangerous. Part of this is because people don’t think that the tattoo artist sterilize their materials.Others believe that tattoos have a high risk of infection. And the most commonly reported problem are allergic reactions. Others feel as though the pain factor is too immense. Although these fears are common they are easily prevented. Most of the people who believe these things aren’t fully informed with information. The sterilization process for the materials used is extremely important. This reduces risks of several things including infection and disease.When people think of sterilization and risk factors concerning tattoos they have more concerns with disease then infection. This is because of the many myths that contracting AIDS or hepatitis B virus is likely. Many people do not know that there has been an actual reported case of contracting the aids virus is abo ut two drops, which is too much compare to the amount of blood on a non-sterilized needle. So, basically the odd of contracting aids is very rare (tattotemple. hk).Society has a tendency of negatively judging those who have tattoos or piercings. They are often stereotyped as bad people or even criminals. They are seen as lower than â€Å"clean† skin people even though you cannot judge someone’s inside based on their outside appearance. When people see an individual with â€Å"full sleeves† meaning someone with both or one arm fully tatted, a common comment that you might hear is, â€Å"I wonder what he/she works as, I bet you it’s a low wage paying job† or something similar.But next time you in for a visit with your doctor think about what you may not be able to see. They might have a tattoo, but you cannot see underneath their lab coat. Tattoos are simply a visual way of expressing your freedom of speech. Works Cited â€Å"A Brief History of Tatt oos† (2000-2010) http://www. designboom. com/history/tattoo_history. html Pang, Joey â€Å"Study At the Temple: Masterpiece Library† http://tattootemple. hk/history-of-tattooing O’Reilly, Samuels â€Å"Beginning Times† () http://www. oreillystattoo. com/OReillys_Tattoo_Parlour/Home. html

6 Career Risks You Should Definitely Take if You Want to be Successful

6 Career Risks You Should Definitely Take if You Want to be Successful You’ve probably heard stories about people who have found career success by taking crazy leaps of faith. These days, playing it totally safe isn’t necessarily the way to reach the goals you hope to attain. While you certainly shouldn’t be reckless and take wild risks that could end your career (or damage it), there are some risks that are consistently worth taking across the board. But how can you tell the difference between a risk that’s silly and a risk that will pay off? Here are a few examples of risks worth taking, whenever the opportunity knocks.1. Ask for more.Are you growing enough in your current position? Are you being challenged? Are you making what you’re worth? Do you have the training or certification you need to flourish in your job? If the answer to any of these is no, then do your homework, figure out what you would need to succeed, and then propose a plan to your boss about how you can get to where you want to be. Even if you donâ €™t get everything you want, you’ll at least show your boss that you mean business- and that you know your own value. Start networking above your pay grade, and explore opportunities that would require you to stretch.2. Don’t think of salary as the ultimate goal.Keep your work-life balance squarely in your head. Anytime you think you aren’t being compensated enough, think of any non-monetary perks or benefits you receive. Also consider the culture of your company, and any life perks it affords you. If you’re sublimely happy where you are socially, professionally, and personally- and you’re getting enough time to flourish outside your job as well as in- then more money might actually hurt  your life rather than help you to continue at a pace and style you enjoy.3. Do what it takes to learn stuff.Never ever pass up an opportunity to learn something new. Whenever you feel stuck, think about whether you could pick up another skill, certification, or even a degree. It’s never ever a bad idea to gain more knowledge, because along with it comes confidence, expertise, and credentials you can use to enhance your career!4. Take a big move in the direction of your passion.If you’re stagnating at work and you’ve thought of every possible way to make it better, but just can’t, then try something new. Strike out in a different direction. Maybe you can cut back on your hours and add on a part-time job doing something else to dip your toe in new waters. Or you can think about how to start your own side business and go it alone. Only bold moves can get you out of real ruts. Don’t be afraid to make them and move away from the cushy trap of â€Å"what you know.†5. Learn to say â€Å"no.†In this cutthroat economy where companies are downsizing and merging left and right, make sure you aren’t too afraid to say â€Å"no† when you’re getting dumped on. If you’re bein g asked to handle more work than you can do effectively, then it’s really okay to say â€Å"no.† You’re not being lazy; you’re making sure to take care of your professional and mental health and get your work done well.6. Follow your bliss.If you don’t have a passion for what you’re doing, then the bottom line is that you can and should pursue every opportunity that comes up to get you moving in the direction of your bliss. Even baby steps in the direction of happiness are better than no steps at all.

Free Essays on The Second MAn

Developing Leaders for the â€Å"Second Man† Position â€Å"Who makes a leader successful?† Who is the man that makes a leader most successful? Have you ever heard a leader speak after a great accomplishment? Who does he usually contribute his success to? When a leader succeeds at something he will typically give recognition to his ‘second man.’ Why is this true? This is true because the ‘second man’ is the one that carries out the orders of the leader. He is the one that backs up the leader in decisions, and aids in communicating the leader’s vision to other constituents. The ‘second man’ can ‘make or break’ a leader. A ‘second man’ with enough influence could even in some cases undermine the leader. The ‘second man’ is a vital determining factor in the success of the leader. He is responsible to ‘make things happen.’ He is often referred to as the ‘right-hand man.’ The leader sets the vision; the ‘second man’ brings the vision to reality. He is called dynamically to servant hood. He is the man will cause the success of the leader. In the following essay I will show you the following things concerning the ‘second man’: (1) case studies of the ‘second man’ found in Scripture; (2) the roles and responsibilities of the ‘second man’; (3) the responsibility of the leader to the ‘second man’; (4) the path of a ‘second man’. Case Studies of the ‘Second Man’ Found in Scripture Case Study One: Joshua Joshua is one of the best studies of the ‘second man’ found in the Bible. If you look at every phase of Joshua’s life, you find a man who gave himself wholeheartedly to completing whatever task was assigned to him. The first time Joshua appears in Scripture, you see him immediately obeying the instructions of Moses. After that Joshua took on the role of Moses’ assistant, or ‘second man’. Joshua never resisted any order that Moses gave him, no mat... Free Essays on The Second MAn Free Essays on The Second MAn Developing Leaders for the â€Å"Second Man† Position â€Å"Who makes a leader successful?† Who is the man that makes a leader most successful? Have you ever heard a leader speak after a great accomplishment? Who does he usually contribute his success to? When a leader succeeds at something he will typically give recognition to his ‘second man.’ Why is this true? This is true because the ‘second man’ is the one that carries out the orders of the leader. He is the one that backs up the leader in decisions, and aids in communicating the leader’s vision to other constituents. The ‘second man’ can ‘make or break’ a leader. A ‘second man’ with enough influence could even in some cases undermine the leader. The ‘second man’ is a vital determining factor in the success of the leader. He is responsible to ‘make things happen.’ He is often referred to as the ‘right-hand man.’ The leader sets the vision; the ‘second man’ brings the vision to reality. He is called dynamically to servant hood. He is the man will cause the success of the leader. In the following essay I will show you the following things concerning the ‘second man’: (1) case studies of the ‘second man’ found in Scripture; (2) the roles and responsibilities of the ‘second man’; (3) the responsibility of the leader to the ‘second man’; (4) the path of a ‘second man’. Case Studies of the ‘Second Man’ Found in Scripture Case Study One: Joshua Joshua is one of the best studies of the ‘second man’ found in the Bible. If you look at every phase of Joshua’s life, you find a man who gave himself wholeheartedly to completing whatever task was assigned to him. The first time Joshua appears in Scripture, you see him immediately obeying the instructions of Moses. After that Joshua took on the role of Moses’ assistant, or ‘second man’. Joshua never resisted any order that Moses gave him, no mat...

How to Pick a College as an Undecided Major

For some students, the college search is simplified by a clear and firm vision of a future career or professional path. If you’ve spent your childhood dreaming of becoming a doctor, an artist, or a social worker, your college search will naturally be focused on schools that provide strong programming in your area of interest. For other students, though, the path remains unclear. If this is you, don’t worry about it. There are literally millions of students who arrive to college each year with an undecided major, and even many who graduate with a major yet still don’t quite know what they want to be â€Å"when they grow up†. While your college search might be slightly less focused in terms of academic program offerings, it doesn’t have to be any less focused on the dozens of other priorities that you’ll consider when choosing a college. To learn how to pick a college as a undecided major, don’t miss this post. If you’re not entirely sure what path you want to pursue, try focusing on schools that provide a little of everything. Many schools offer liberal arts programs that touch on classes in every subject area. This breadth of knowledge will serve you well, even when you eventually focus in on a single career path. After all, everyone uses core skills like math and English throughout their daily lives. In addition to liberal arts schools, you might check out schools that offer a number of different professionally focused paths in general subject areas that are of interest to you. If you’re interested in science but haven’t chosen a specific track yet, look at schools that offer a broad variety of programs within the subject area. These could include engineering, physical therapy, pharmacy, or even premed. This way, you don’t close any potential doors in your subject areas of interest. At some point during your college career, you will have to declare a major—the decision can’t be put off indefinitely. At some colleges, however, you don’t need to declare a major until the end of sophomore year. Choosing a school like this allows a little more time for exploration before you need to focus in on a single area of study. Our Early Advising Program helps students in 9th and 10th grade discover their passions and build strong academic and extracurricular profiles to succeed in high school. Putting off your major declaration can actually be a really smart choice. Even students who think that they have a clear idea of their career path as early as high school might find more exciting options as they explore collegiate course offerings. In fact, a study published by the journal Inside Higher Ed that students who declare their majors late or even change majors during college have a higher graduation rate than those who declare early. In light of this study, some colleges are actually changing how students declare their majors. At Georgia State University , students now select a â€Å"meta major† before focusing on an actual major. A meta major is essentially a broad subject area in which students take classes that will eventually count towards a more specific major. For example, a student who wants to become an accountant would enroll in the business meta major and take classes that lead towards a career in business. If that student later decided he or she would rather work in management, the classes accrued in the business meta major would still count towards his or her new track. This change has led to 32 percent decrease in the number of major changes among undergraduates at the University, so it’s clear that delaying a major declaration might indeed be a smart thing to do. Open curriculum schools are schools without a core curriculum, meaning that there are no mandatory courses outside of your major requirements (there may, however, be a single freshman seminar requirement to focus on developing college writing skills). Often at these schools, students are also allowed to wait until the end of their sophomore year to declare a major.   In this way, students have much more control over the classes they choose to take. This is a relatively new trend in higher education and reflects the broadening skills often required in a workplace. Of course, there are still some requirements that will drive your course selections if you choose an open curriculum school. For one, you’ll still need complete your major requirements. If you don’t, some open curriculum schools may grant you a bachelor’s degree in â€Å"Liberal Arts,† but not majoring in any subject is still seen as a last resort; you are expected to major in something. At these schools, you will also to still need meet prerequisites to take upper level classes. That means you’ll have to take introductory classes in certain subject areas in order to advance.   If you’re interested in schools that offer an open curriculum program option, here is a list to get you started. Some schools are not totally open curriculum, but offer more freedom than most. Those technicalities are noted in parentheses: University of Rochester   (must take 3 courses in 2 fields outside of your major) Vassar College   (has a foreign language and quantitative course requirement) Wake Forest University   (has a special open curriculum program, but not for all undergraduates) Finally, keep in mind that your future major or career path is only one small part of how you choose a college. Ultimately, your own experiences and your education beyond college will do more to shape your future career than your college major. As such, there are many other priorities that you will want to consider when choosing a college. These might include things like geographic location, class sizes, extracurricular offerings, student services, and more. To learn more about the other factors you should consider when choosing a college, check out these posts: If you’d like some more help focusing in on potential majors or career paths, or choosing a college without a firm plan for the future, consider the benefits of the Near Peer Mentorship Program , which provides access to practical advice on topics from college admissions to career aspirations, all from successful college students.

Modeling cancer biology Article Example | Topics and Well Written Essays - 250 words

Modeling cancer biology - Article Example In another example, Dr. Galit Lahav studies the tumour suppressor gene p53, both theoretically and experimentally. She feels that models will help biologists to predict the behaviour of the network in response to different treatments and also to experiment with new ideas (Cobb, p.19.). Dr. Zvia Agur’s model of three inter-connected modules of partial differential equations revealed that a single anti-angiogenesis drug is insufficient to eliminate a tumour and the clinical trials with Avastin monotherapy subsequently confirmed the results. Dr. Vito Quaranta’s experiments in modelling the invasion by cancer cells in collaboration with mathematician Dr. Alexander Anderson revealed that radiation, chemotherapy and normal drugs may actually accelerate the growth of cancer cells (p.22.). In Kristin Swanson’s opinion (as cited in Cobb, 2007), rather than using diagnostic MRI alone, if it is used along with her model simulating spread of glioma cells in brain tumour, it will be possible to predict survival with very reasonable accuracy for an individual patient (p.23.). The point that emerges out of these examples is the need for much more joint collaborative efforts of biologists and mathematicians. Initiatives like the â€Å"Integrative Cancer Biology Program (ICBP)† will help promote such collaboration. Quaranta feels that the mathematics-driven simulations will become more common and this will drastically alter methods of experimental oncology for the better (Cobb, p.24.). The article ends with a general feeling of optimism about a fast approaching new era in cancer

Module 6 Essay Example | Topics and Well Written Essays - 250 words

Module 6 - Essay Example ther hand, commercialization of music also saw many companies becoming less concerned with servicing existing demand but with creating new tastes in order to manipulate demand. In the contemporary times, commercialization has affected my favorite rock band; the Californian based Linkin Park, through increased piracy which in turn has resulted in decreasing the band’s album sales. The Beatles and Rolling Stones took completely different paths in that the Beatles saw themselves as a pop group while the Rolling stones largely practiced rhythm and blues music. The two paths have remained important genres of rock music with rhythm and blues having its largest fan base among African Americans while pop is still more popular with white Americans. However, both the pop and RnBs music have made a significant impact on the global music industry and have many audiences in various parts of the world. Frith,  Simon  (1988).  The industrialization of music. in Andy Bennet, Barry Shank, Jason Toynbee. â€Å"Contemporary Dance Music and Club Culture,†Ã‚  in  Andy Bennett,  Cultures of Popular Music.  Buckingham/: Routlege,

Eco Schools Essay Example | Topics and Well Written Essays - 1000 words

Eco Schools - Essay Example This essay approves that eco-schools present with major advantages to the environment and to the overall sustainable development of the world. These schools improve student and adult lines of communication; it also unites the school under a common cause. These schools also develop and increase the students’ sense of responsibility – allowing the views of others, which are valued, to thrive. These schools also improve the behaviour and demeanour of students – helping them develop a sense of belongingness and pride in their school and their community. They provide opportunities for the use of real local issues in the delivery of cross-cultural themes, integrating more purpose to studies, improving pupil engagement and participation in lessons, as well as helping them in comprehending the different issues involved with each other. These are the various advantages of eco-schools. These schools however, may also have several disadvantages. This report makes a conclusion that eco-schools are a part of an international programme which aims to ensure that children and learners are taught, from a very early age, the importance of preserving the environment. It helps incorporate sustainable means of learning and later of applying such information into their personal lives. It is a beneficial programme because it helps ensure that the future generations would still get to enjoy our resources. There is a need to improve the implementation of this programme in the school curriculum in order to ensure its effectiveness and improve its impact.

Customer Relationship Management and E-Commerce Strategies Essay

Customer Relationship Management and E-Commerce Strategies - Essay Example The findings are that in general both websites serves as customer interaction platforms that are also transactional, and serve up products that customers can purchase, and which the backend systems process. The backend systems, apart from processing transactions, also allow for the creation of customer accounts, from where the platform is able to better manage customer experiences and interactions, by remembering customer purchases and transaction histories. (Green Mountain Coffee Roasters Inc., 2004; Starbucks Corporation, 2013). II. Main Findings At the Starbucks site there are many activities geared towards managing relationships with customers. At the very basic, the website offers visitors the opportunity to be part of the mailing list for its newsletter. The very concept of the webpage itself is a big relationship management and transactional portal, where customers are able to buy extras and gifts, such as ornamental pieces for the holidays, coffee cups, and pouches of coffee to be brewed at home. The items are prominently displayed at the center of the pages like in a catalog, with prices, and clicking on the product images brings the customer to a page where the customer can place the order in a bag, for later payment. The site then through this particular gifts page is an interactive way for the company to engage customers and to allow for transactions. Taking a step back, putting the original www.starbucks.com on the URL bar redirects the customer to the Starbucks Store. In this way the online visitor to Starbucks is engaged in the same way as Starbucks would engage customers in their stores. The virtual presence is also configured as a store (Starbucks Corporation, 2013b). In fact, taking a step back, each of the categories in the Starbucks online store, from tea to coffee to equipment, drinkware and the Starbucks Card categories, lead to pages that sell merchandise. The entire site can be construed as a customer relationship platform, and behind it is an accounts management system where customers can create accounts to facilitate the building and the maintenance of the customer relationships online. The latter includes understanding purchase patterns, purchase histories, and generally archiving customer transactions to potentially improve the customer engagement process moving forward. At the back too it can be construed that IT is a vital aspect of the entire experience. The CRM front end as described above must have at the back of it a support infrastructure that includes orders processing and fulfillment, and a backend to track all transactions and manage specific customer relationships through the maintenance of databases of customer interactions (Starbucks Corporation, 2013). In contrast the Green Mountain Coffee website is less forward with its products, having no catalog at the home page for instance, in the way that the Starbucks site pushes its products with pricing and orders fulfillment all in front when the visito r visits the site. Moreover, where Starbucks automatically redirects visitors to starbucks.com directly to its online store, Green Mountain Coffee’s home page is a general page about the company, with key products displayed out in front, but no pricing and related orders fulfillment options present. That said, the Green Mountai

Final Film Critique Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Final Film Critique - Research Paper Example The movie has gained worldwide recognition due to it being able to address a large audience on a global scale that has been able to relate with every aspect of it. This paper thus helps to provide an insight into the technical factors of the movie including things like its acting, storyline, cinematography as well as style and direction, and how the story of Juno managed to engage people all over the world and help it become worthy of receiving international accolades. Juno the film has a very basic story line as well as concept attached to the tale; it is about a young girl trying to explore the nooks and crannies of intimacy and relationships without understanding the implications that might arise along with the same. The film has been directed in a very concise manner making use of pencil stylized ‘rotoscoped’ images right from the credits in the beginning, making use of animation in order to help the audience understand the maturity level of the girl and the kind of colourful life that she always wanted to live for herself. This entire sequence took a period of seven to eight months to be mastered as each and every shot that follows Juno on her way to the medical pharmacy was taken in short screenings. The set design is incredible, assisting in providing the film with a touch of wonder. The story has been told through the eyes of Juno herself, as she takes the audience along on her woven tale of how she ended up having sexual relations with her classmate whom she did not have any feelings for. The film thus helps teenagers to explore the kind of curiosity that reigns within them, and how the same should be understood not by simply jumping in and trying things out with friends, but by reading about things and comprehending the facts about life from one’s parents first. It helps children and young adults to understand how friends might not be the best option when it comes to understanding such information about pregnancy and intercourse. T hese aspects of life are crucial to one’s existence and they must be understood well by every individual so that he is able to make his own decisions without falling into trouble or having unplanned circumstances crop up in his life. (Sciretta, Peter) Thus, the film achieved mass appeal because of the story telling as well as how the girl managed to learn her lesson without panicking much about the situation. The various characters within the movie have been portrayed in a very interesting manner. The director has taken his time to choose the main protagonists and provide them with a different twist. Juno is a young teenage girl who comes off a little strong on the first meeting with everyone. Full of sarcasm, she helps to put an indie spin on the movie and gives a very intense performance with her dominating nature and need to control everything that might not even be in her reach. However, she understands where she went wrong by getting pregnant but decides to bring about a change in a couple’s life with the help of her baby who she is willing to give up in order to make someone else happy. There was a vast amount of dramatisation in the film played by the other characters, namely Juno’s parents which helped to calm the situation by making her understand what she had gone through, and helping her come out with a solution rather than screaming at her and making her feel the pain of the

Eco Schools Essay Example | Topics and Well Written Essays - 1000 words

Eco Schools - Essay Example This essay approves that eco-schools present with major advantages to the environment and to the overall sustainable development of the world. These schools improve student and adult lines of communication; it also unites the school under a common cause. These schools also develop and increase the students’ sense of responsibility – allowing the views of others, which are valued, to thrive. These schools also improve the behaviour and demeanour of students – helping them develop a sense of belongingness and pride in their school and their community. They provide opportunities for the use of real local issues in the delivery of cross-cultural themes, integrating more purpose to studies, improving pupil engagement and participation in lessons, as well as helping them in comprehending the different issues involved with each other. These are the various advantages of eco-schools. These schools however, may also have several disadvantages. This report makes a conclusion that eco-schools are a part of an international programme which aims to ensure that children and learners are taught, from a very early age, the importance of preserving the environment. It helps incorporate sustainable means of learning and later of applying such information into their personal lives. It is a beneficial programme because it helps ensure that the future generations would still get to enjoy our resources. There is a need to improve the implementation of this programme in the school curriculum in order to ensure its effectiveness and improve its impact.

Final Film Critique Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Final Film Critique - Research Paper Example The movie has gained worldwide recognition due to it being able to address a large audience on a global scale that has been able to relate with every aspect of it. This paper thus helps to provide an insight into the technical factors of the movie including things like its acting, storyline, cinematography as well as style and direction, and how the story of Juno managed to engage people all over the world and help it become worthy of receiving international accolades. Juno the film has a very basic story line as well as concept attached to the tale; it is about a young girl trying to explore the nooks and crannies of intimacy and relationships without understanding the implications that might arise along with the same. The film has been directed in a very concise manner making use of pencil stylized ‘rotoscoped’ images right from the credits in the beginning, making use of animation in order to help the audience understand the maturity level of the girl and the kind of colourful life that she always wanted to live for herself. This entire sequence took a period of seven to eight months to be mastered as each and every shot that follows Juno on her way to the medical pharmacy was taken in short screenings. The set design is incredible, assisting in providing the film with a touch of wonder. The story has been told through the eyes of Juno herself, as she takes the audience along on her woven tale of how she ended up having sexual relations with her classmate whom she did not have any feelings for. The film thus helps teenagers to explore the kind of curiosity that reigns within them, and how the same should be understood not by simply jumping in and trying things out with friends, but by reading about things and comprehending the facts about life from one’s parents first. It helps children and young adults to understand how friends might not be the best option when it comes to understanding such information about pregnancy and intercourse. T hese aspects of life are crucial to one’s existence and they must be understood well by every individual so that he is able to make his own decisions without falling into trouble or having unplanned circumstances crop up in his life. (Sciretta, Peter) Thus, the film achieved mass appeal because of the story telling as well as how the girl managed to learn her lesson without panicking much about the situation. The various characters within the movie have been portrayed in a very interesting manner. The director has taken his time to choose the main protagonists and provide them with a different twist. Juno is a young teenage girl who comes off a little strong on the first meeting with everyone. Full of sarcasm, she helps to put an indie spin on the movie and gives a very intense performance with her dominating nature and need to control everything that might not even be in her reach. However, she understands where she went wrong by getting pregnant but decides to bring about a change in a couple’s life with the help of her baby who she is willing to give up in order to make someone else happy. There was a vast amount of dramatisation in the film played by the other characters, namely Juno’s parents which helped to calm the situation by making her understand what she had gone through, and helping her come out with a solution rather than screaming at her and making her feel the pain of the

Utilitarianism In Contemporary Ethics Essay Example for Free

Utilitarianism In Contemporary Ethics Essay 1. State the Principle of Utility as formulated by Bentham and Mill and apply it to a particular action (e. g. , lying) to illustrate how it works. (3 points. ) 2. Explain the di%erence between â€Å"act utilitarianism† and â€Å"rule utilitarianism. † (2 points. ) 3. Identify three di%erent utilitarian philosophers and explain how their versions of utilitarianism di%er from one another. (3 points. ) 4. Identify one strength and one weakness of the utilitarian view. (2 points. ) 1. THE PRINCIPLE OF UTILITY DEFINES AN ACT OR RULE THAT IS IN THE RIGHT, WILL CREATE THE GREATEST GOOD OR HAPPINESS FOR THE GREATEST NUMBER OF PEOPLE. FOR EXAMPLE, IF A FRIEND LIES TO A GROUP OF HIS/HER FRIENDS, THAT GROUP OF FRIENDS COULD QUITE POSSIBLY FIND OUT ABOUT THIS LIE THAT COULD CAUSE A NEGATIVE EFFECT FOR THE FRIENDS. THUS, NO GOOD OR HAPPINESS WAS CREATED FROM AN ACTION THAT WAS NOT GOOD FOR THE GREATEST NUMBER OF PEOPLE. CONVERSELY, THE PRINCIPLE OF UTILITY WOULD CONDONE AND APPROVE A LIE IF IT RESULTED IN GREATER HAPPINESS (E. G. , LYING ABOUT AN EXTRAMARITAL AFFAIR TO PROTECT A PERSON’S REPUTATION OR TO AVOID CAUSING NEEDLESS DISTRESS TO FRIENDS AND FAMILY). 2. RULE UTILITARIANISM MEASURES THE AMOUNT OF GOOD THAT AN INDIVIDUAL ACTION DOES ACCORDING TO A RULE OR LAW. ACT UTILITARIANISM DOES NOT JUDGE AN ACTION IN TERMS OF RULES OR LAWS BUT WHETHER OR NOT THE ACTION BENEFITS THE MOST PEOPLE. 3. PREFERENCE UTILITARIANISM FIRST PUT FORWARD BY JOHN HARSANYI (1977) PRACTICES THAT THE ULTIMATE CRITERION FOR DECIDING WHAT IS GOOD OR BAD FOR AN INDIVIDUAL IS JUDGED BY THE INDIVIDUAL’S OWN DESIRES AND PREFERENCES. NEGATIVE UTILITARIANISM BROUGHT ON BY R. N. SMART, INSTEAD OF JUDGING WHAT IS BEST FOR THE GREATEST GOOD THE PHILOSOPHY IS TO JUDGE BY WHAT CAUSES THE LEAST AMOUNT OF PAIN FOR THE MOST AMOUNT OF PEOPLE WHEN PRESENTED WITH A SITUATION THAT WOULD ENTAIL SUFFERING. NEGATIVE UTILITARIANISM WAS PROPOSED BY KARL POPPER. SMART OPPOSED IT. ACT UTILITARIANISM BROUGHT ON BY WILLIAM PALEY, DETERMINES IF AN ACTION IS RIGHT IF IT FOLLOWS A RULE THAT WILL MAXIMIZE UTILITY. PALEY WAS AN EARLY PROPONENT OF UTILITARIANISM WHO COMBINED UTILITARIAN ETHICS WITH CHRISTIAN APOLOGETICS. 4. ONE STRENGTH OF A UTILITARIAN VIEW IS THAT IT AIMS TO HELP SOCIETY EXIST IN A WAY THAT WOULD BENEFIT THE GREATEST AMOUNT OF INDIVIDUALS IN THAT SOCIETY. ONE WEAKNESS OF UTILITARIAN VIEW IS THAT IT DOES NOT TAKE INTO ACCOUNT WHO DOES THE ACTION, SO LONG AS THE CONSEQUENCES OCCUR. WHY IS THIS A WEAKNESS? THE MAIN WEAKNESS OF THE THEORY IS THAT IT CONTRADICTS OUR COMMON-SENSE ETHICAL VIEW THAT MOTIVES AND INTENTIONS MATTER AND THAT SOME ACTIONS SEEM WRONG REGARDLESS OF THEIR OUTCOME. 8. 5 POINTS.

The importance of communication in aviation

The importance of communication in aviation Academic Research Paper Aircraft is acknowledged as the most straightforward route for transportation on the planet. It is constantly utilized as a real and useful transportation across urban communities and countries. Subsequently the impact of aeronautics well being on human life is fundamentally essential. It is likewise extremely essential to give a careful consideration and be mindful of any conditions that may influence the well being issue in the field of aeronautics. Since the past aircraft crashes, it is evident that numerous aircraft calamities have been happened inside distinctive circumstances and causes. Communication difficulties and errors have been considered as a major factor in aircraft crashes. Ricard has mentioned â€Å"Air Traffic Control Management service methods are principles of technologies which were launched in 1950’s. From 1950 the Air Traffic Control Management were using a simple swapping of voice among the Air Traffic Controller and pilot.† The most paramount co mponents that could be included in correspondence failure are because of lapses including people. Hence, misconstruing, absence of imparting plans and absence of clearness in configuration briefs, innovation and association disappointments, are some of numerous issues in conveying inside the aviation field. Regardless of the imperativeness of the above issues in flight calamities, one issue which is normal in numerous aircraft catastrophes is an absence of imparting data and information. Therefore in this paper I have tried to talk about the communication in aviation which includes the importance of communication between the pilot and the Air Traffic Controller and other numerous interchanges alongside the connection where the safety issues are introduced and effects of misleading communication and recommendations for improvements. Firstly. The importance of communication is that when the aircraft is service it needs to be guided step by step on every single movement or changes it goes through on its journey, if there is no one to guide the aircraft when it is in air then it is good as a flightless bird. During this journey of the aircraft from one destination to the other the worst scenario is expected as no one has clue of what could go wrong when. So at all times the aircraft has to feed the ground controllers with all the information and system changes that takes place to help maintain the aircraft safety. Now when the aircraft travel from one country to another then in order for the pilot or cockpit crew to communicate with that country Air Traffic controller it is impossible for the pilot to learn the respective language or the vice versa. If this was the case there will many difficulties and confusion in the communication so to avoid this it was identified that â€Å"English† will be used as the i nternational language to facilitate the communication as it is a must that everyone has to learn this common language. Even when it has been established that communication between the pilot and ground or pilot and cockpit crew is important for the safety of the flight, they still fail to feed the correct or insufficient information while communicating, for example there was an incident where the aircraft was to land in the Miami airport and the it had two problems one was that it was losing its altitude and the other one was the nose gear light wouldn’t work, so the air traffic controller was aware of the elevation problem but not nose gear and the cockpit crew was aware of the nose gear problem but not losing the altitude so when the air traffic controller contacted the pilot all he asked was â€Å"How are things coming along out there?† and pilot replied â€Å"OK† both of them were referring to a different problems and in while the plane crashed in to the ever glades. This is due to lack of information and knowledge. Secondly. The effects of miscommunication, miscommunication could cause massive disaster of the aircraft, as the pilot will take decisions based on the information he receives from the air traffic controller and if the air traffic controller interprets wrong information then the pilot’s calculations will go wrong. There are many reasons for miscommunication, due to faulty in the equipments which is used to communicate or not conveying messages properly. When one party conveying message to another they do not ensure that if the message has been properly passed on or not. Misconception is a basic sort of correspondence lapse. As stated by Krivonos, â€Å"from the past disasters the reasons of numerous flight debacles are because of false impression or listening to wrong data. He likewise showed that typically much of the time, individuals hear what they hope to hear instead of what is really said; thusly this desire is not generally right. In this circumstance, it is accepted t hat when individuals make presumptions from their desires, they decipher the message from the genuine mean and what should listen.† An alternate fault that could result in numerous mishaps and catastrophes is the off base verbal correspondence between the cockpit crew and the air traffic controller. Correspondence between cockpit crew and the controller are conceivable because of moving of data in information connection and radio. The connection of information decreases the possibility of misconception data between the ground controllers and cockpit crew on the other hand, the radio permits the ground controller to verify the pilots understanding and in the event of listening to wrong data, the direction will be transmitted in an alternate structure. Lastly. Recommendations for improvements in communication in aviation, the use of (SCAD) are a very useful. Therefore utilizing a framework to trade the data and information between the flight and the air traffic controller is vital in future advancement. Utilizing the satellite correspondence and a Supervisory Control and Data Acquisition (SCADA) framework is needed for withdrawing information. The SCADA framework with incorporated control will assist to keep all advanced data and have the capacity to exchange information and files to diverse associations. The computerized data then might be transformed for further choice in Ground Control Management. As more than enough and right data is utilized for preparing, the best and the correct choice will be taken. SCADA is a structure that gathers information and data from many different standards of resource. In such circumstance sensors could be introduced in every aircraft to interpret all information to a focal area or processor for m anaging and withdrawal of paramount information. The best preference of SCADA is that it can consequently work without individual impedance thereby decreasing the danger of an individual failure. SCADA boost up the proficiency of getting information. This will reduce the measure of hazard that an aircraft could be in danger of. It empowers to gather information naturally and guarantee the right data being imparted and serves to decrease the amount of erroneous data that could be imparted by any aircraft organization. Morlet et al projected â€Å"the use of new advances, for example, satellite frameworks for information transmit and correspondence in flying. They brought up that the satellite correspondences will handle incredible achievement in transport administrators, for example, planes, ships, and trains. Presented utilizing expansive band satellite correspondence framework for administration in teams of aeronautical situations.† Radzik proposed a framework plan for get t o in air nautical provisions utilizing the same satellite connections as prompt inspiration of satellite interchanges for ground traffic control. The satellite framework permits imparting of data in the flight framework. In this manner, air movement controllers can accept more terrific understanding into administration, while pilots are answerable for staying off the beaten path of other flights. They called attention to that utilizing distinctive advances for diverse flight stages is essential in future. Thusly, in view of the past studies, a proposal is recommended for development of avionics framework administration. The aviation industry is expanding and even when there are many aircrafts accidents which are mostly due to miscommunication between the cockpit crew and air traffic controller. Communication is one of the vital things that aircraft requires when it is in service as without communication the aircraft is blinded, miscommunication could even make things worse which would ultimately end up with a catastrophic event and so it is necessary that correct measurements has to taken to improve communication by using Supervisory Control and Data Acquisition (SCAD) and proper air traffic management. This change has to be carried out immediately and the result will be visible in the changes that have been made. Also requires more research on this idea and attempt more to reduce the aircraft crashes by vast number. In conclusion the communication is very important human factor which leads to many aircraft crashes and incidents while cruising and on ground. Therefore everyone in the aviation sector is obliged to have good communication skills, and should implement steps to reduce miscommunication. Word count: 1510

The Future Of Religion :: essays research papers

The future of religion 'In the beginning God created the heavens and the earth. The earth was without form and void, and darkness was upon the face of the deep; and the Spirit of God was moving over the face of the waters. And God said, "Let there be light"; and there was light…'(Gen 1:1.5) '…then the LORD God formed man of dust from the ground, and breathed into his nostrils the breath of life; and man became a living being. '(Gen 2:7) This part from the bible is a typical example of what people used to believe before scientists came and gave logical explanations to the questions of mankind.It is possible, of course, to define a non-supernatural "religious" worldview that is not in conflict with science. But in all of its traditional forms, the supernatural religious worldview makes the assumption that the universe and its inhabitants have been designed and created by "forces" or beings which transcend the material world. The material world is postula ted to reflect a mysterious plan originating in these forces or beings, a plan which is knowable by humans only to the extent that it has been revealed to an exclusive few. Criticising or questioning any part of this plan is strongly discouraged, especially where it touches on questions of morals or ethics. Science, on the other hand, assumes that there are no transcendent, immaterial forces and that all forces which do exist within the universe behave in an ultimately objective or random fashion. The nature of these forces, and all other scientific knowledge, is revealed only through human effort in a dynamic process of inquiry. The universe as a whole is assumed to be neutral to human concerns and to be open to any and all questions, even those concerning human ethical relationships. Such a universe does not come to us with easy answers. We must come to it and be prepared to work hard. According to Thomas W. Clark science and religion are in a battle from the day that scientists g ot in the fields of the theologises

aristotle :: essays research papers

In my opinion the consequences of our actions should play as a reminder in our effort to assess what is ethical behavior and what is not. It can be said as a reminder because, individuals may learn from their actions. The consequences of their actions are either ethical or not. Therefore, every time the individuals look back to their actions, they will remember whether the actions have left them a good result or not. Thus, they will create a habit that may help them to make choices on whether their actions are ethical or not. According to Aristotle’s theorizing of agency, there is a link between ethics and the idea of responsibility to actions performed voluntarily. Based on this explanation, individuals can actually choose their actions assessing which behavior is ethical and which one is not. Individuals live according to moral virtue, which means that they are involved in choosing actions properly. However, there is a moral question that keeps coming up, which is how the individuals choose the right course of action in any given situation. Human beings are both rational and passionate creatures. With their intelligence and emotion or desire, human beings make their decision. They realize that they have a natural function to choose what they think is right and wrong to obtain the â€Å"supreme Good.† More over if a human being follows his or her rational principle, he or she will reach the idea of a good life. The definition of a good life may be different for everyone. However, based on the Aristotle’s ethical theory, it is said that a good life is reached when individuals have fulfilled their proper natural function. There are two modes of thoughts whereby the practical mind apprehends variable, contingent truths. They are: art or technical skill and prudence or practical wisdom. The art of technical skill is the state where an individual make something with the involvement of true course of reasoning. With this skill, individuals can choose and make their decision with reasoning. Therefore, the effort of assessing what is ethical and what is not is made with this skill. Prudence or practical wisdom is where the individuals choose practical actions that are conducive to the sorts of goods. This is also where the individuals decide to take actions that are either good or bad for them. aristotle :: essays research papers In my opinion the consequences of our actions should play as a reminder in our effort to assess what is ethical behavior and what is not. It can be said as a reminder because, individuals may learn from their actions. The consequences of their actions are either ethical or not. Therefore, every time the individuals look back to their actions, they will remember whether the actions have left them a good result or not. Thus, they will create a habit that may help them to make choices on whether their actions are ethical or not. According to Aristotle’s theorizing of agency, there is a link between ethics and the idea of responsibility to actions performed voluntarily. Based on this explanation, individuals can actually choose their actions assessing which behavior is ethical and which one is not. Individuals live according to moral virtue, which means that they are involved in choosing actions properly. However, there is a moral question that keeps coming up, which is how the individuals choose the right course of action in any given situation. Human beings are both rational and passionate creatures. With their intelligence and emotion or desire, human beings make their decision. They realize that they have a natural function to choose what they think is right and wrong to obtain the â€Å"supreme Good.† More over if a human being follows his or her rational principle, he or she will reach the idea of a good life. The definition of a good life may be different for everyone. However, based on the Aristotle’s ethical theory, it is said that a good life is reached when individuals have fulfilled their proper natural function. There are two modes of thoughts whereby the practical mind apprehends variable, contingent truths. They are: art or technical skill and prudence or practical wisdom. The art of technical skill is the state where an individual make something with the involvement of true course of reasoning. With this skill, individuals can choose and make their decision with reasoning. Therefore, the effort of assessing what is ethical and what is not is made with this skill. Prudence or practical wisdom is where the individuals choose practical actions that are conducive to the sorts of goods. This is also where the individuals decide to take actions that are either good or bad for them.

“Death and a King’s Horseman” and “All My Sons” Essay

Compare the ways in which Soyinka in Death and a King’s Horseman and Miller in All My Sons present Elesin and Keller? How far would you agree that the personal tragedy of each protagonist’s death is less important than the death of their sons? Soyinka and Miller shape the protagonists by their presentations of their voice using different language and use of setting cultural context which presents their different responsibilities and duties exposing their character. The different presentations of the characters determine how the audience connect with the protagonists. Elesin and Keller’s deaths are climatic points in the play, with their son’s deaths also being pivotal; acting as catalysts for the protagonist’s death which cause the protagonist’s to acknowledge their fatal flaws. The different purposes of the protagonist’s suicides, made evident also by the protagonist’s presented characters, determine whether the tragedy of thei r death is more important than the death of their sons. The setting and cultural context of each of the plays a profound role in shaping the characters as the differing cultural context affects the character’s duties and responsibilities which shape their presentations as characters. Though set in the same time periods, the cultures differ between plays. Soyinka’s Death and the King’s Horseman opens in â€Å"Oyo, an ancient Yoruba city in Nigeria, 1944†, during British colonialism whereas All My Sons by Miller is set in the â€Å"outskirts of an American town† just after the war in the late 1940’s after world war two. Soyinka and Miller’s introductions of the culture and the setting at the beginning of the plays expose the protagonist’s individual characters. The â€Å"secluded atmosphere† on the â€Å"outskirts of an American town† in which All My Sons opens acts as a dramatic device to show Keller’s devotion to his family by presenting him as sectioned off from wider society. Additionally, the â€Å"closely planted poplars† which seclude the area act as a dramatic device to represent Keller’s somewhat narrow minded principles and set values. Soyinka’s portrayal of the culture and setting also presents Elesin’s character and nature. Soyinka invites the audience to the rich Yoruban culture through Elesin’s voice; â€Å"a man of enormous vitality† who exposes the beauty of the setting to the audience, thus revealing his lust for earthly pleasures. â€Å"The smell of indigo on their cloth, this is the air I wish to breath† portrays Elesin’s yearn for life. The use of evocative description of the setting and culture creates a picture of Elesin’s vibrant character. The author’s use of language, which creates the character’s voice, presents the protagonists differently and shapes the audience’s reactions and feelings towards them in each play. Miller’s use of disjointed language such as â€Å"what’s goin†, to create Keller’s voice, presents him as an un-educated simple man. Though his incoherent language means the audience isn†™t enticed or fascinated by him, it presents him as an ordinary character, allowing the audience to connect with him on a personal level. The fact the audience is able to connect with Keller personally, because of his down to earth nature, means the audience are less sympathetic of his fatal flaw as Miller’s presentation of him causes the audience to be un-expectant of his down fall. â€Å"Back in my day you were either a doctor or a lawyer† exposes Keller’s myopic perspective of the world and strong attachment to his set values. Conversely, Soyinka’s use of complex language to create Elesin’s voice fascinates and captivates the audience, giving him high status as a character. Soyinka presents Elesin as an exuberant character fascinated by earthly pleasures. â€Å"I become a monarch whose palace is built with tenderness and beauty†. The flowing rhythm of his voice and the use of positive adjectives expose his passion for life; his fatal flaw as a character. Elesin speaks poetically in riddles such as â€Å"when the horse sniffs the stable does he not strain at the bridle?† presenting him as articulate and expressive. He also uses metaphors to express his ideas such as â€Å"you’re like a jealous wife† when talking to the Praise-Singer. This use of riddles and metaphors makes him sometimes difficult to unders tand presenting the idea he hides his fatal flaw by using his language to distract the praise singer from acknowledging his love for life which distracts him from his cultural duty. For example when the praise singer accuses Elesin of forgetting â€Å"a long faithful mother of his children† referring to his responsibilities to his culture, Elesin replies poetically saying â€Å"when the horse sniffs at the stable does he not strain at the bridle?†. However, his superior position makes it difficult for the audience to connect with him on a personal level. This foreshadows his downfall as a character as he later abandons his responsibilities to his culture by not committing to his duty of suicide. Because his fatal flaws are foreshadowed, when his downfall is eventually exposed it is expected by the audience thus they feel sympathy for him and his death is seen as an act of redemption. Both All My Sons and Death and a King’s horseman are structured with the climatic parts of the play at the end and use foreshadowing techniques throughout the plays to build up the tension and climax. In Death of a King’s Horseman Soyinka portrays Elesin’s fatal flaw; his desire for earthly pleasures which distracts him from the responsibility of death; to foreshadow his downfall as a character. Soyinka’s use of language exposes Soyinka’s desire for mortal pleasures. â€Å"This market is my roost† foreshadows his inability to sacrifice his be devotion for life for the benefit for the people in his culture. Similarly, Miller uses foreshadowing techniques to prognosticate the revelation of Keller’s mistakes. The broken tree which is a memorial for Larry acts as a dramatic device which foreshadows the end of Keller’s family’s ignorance to his mistake. The mother also foreshadows this by The different purposes within the narrative of the protagonist’s death affect their differing importance’s compared to the death of their son’s which acts as a catalyst The point at which the fathers acknowledge their sons death is the pivotal point at which the protagonist’s accept their fatal flaws. In Death and a King’s Horseman, because the death of Elesin is presented as an act of redemption, in my opinion the tragedy of his death is more important than the death of his son When Keller’s mistake of killing Larry is discovered he responds defensively to protect himself. â€Å"The minute there’s trouble you [mother] run out of strength† suggests Keller attempts to direct the blame on to somebody else and deny his mistakes. The fact his death takes place as a result of his family shunning him suggests his intentions for his suicide are selfish, to protect himself from unhappiness as his family is the only thing he values in life. This causes the audience to view his death as a cowardly act rather than an act of redemption from his mistakes. In my opinion this makes his suicide less important than the death of his son within the play which is the pivotal point of exposing Keller’s faults as a character. On the contrary, Elesin’s intentional death is presented as an act of redemption. It is clear Elesin kills himself for the benefit of his culture as â€Å"he has a duty to perform†. The presentation of his cultural duties at the beginning of the play The moment at which he kills himself is more important than the death of his son as it is the pivotal point in the novel where his mistakes and flaws are redeemed by showing his loyalty to his culture. Therefore, although Keller’s suicide seems less important than the death of his son as his suicide is merely a selfish act to protect him, Elesin’s intentional death is an act of redemption, making it equally important as the death of his son.

Calyx & Corolla Case Analysis

1. The strength of the Calyx & Corolla formula is that they enhance the delivering speed so that customers get fresher flowers. Also, it lowers the cost of delivery from growers to C & C, from wholesellers to retailers, and from retailers to customers. But there are also problems in the formula. For example, it is hard to control the quality of the products. C & C has to monitor the growers and Fed, and spend extra money to maintain the high quality of the products. . Calyx & Corolla has been successful because they make delivery more efficient, which is to deliver flowers directly from growers to customers so that the plants are fresher. Also, they accurately position themselves and send catalogues to people who are likely to buy flowers. It’s an efficient way to market without a large amount of cost. Third, they developed business partners to promote selling. 3.The large growers like Sunbay Company also distribute and sell flowers themselves. They also buy flowers from other growers. Thus it is hard to control the quality of the flowers they provide. The large growers like Sunbay Company are both partners and competitors because they also sell flowers to customers. 4. They are growing the business by launching an advertising campaign. They will advertise on television emphasizing the longevity and freshness of the lowers.They will insert mini-catalogs into newspaper supplements and magazines. 5. The company is customer-oriented. They directly link consumers with growers in order to reduce the time it took to deliver, thus ensure the freshness and longevity of the consumers. They will not let flowers frozen outside the door in the cold days if they fail to deliver it, because it this will not encourage consumers to buy flowers from them again.They send catalogs regularly and change their banquets seasonally to meet consumers’ needs. All they have done is to keep the â€Å"life-time† customers. They are not only selling flowers, they are se lling good service as well. 6. It’s easy for customers to find what they want through the website, because the company has provided different ways of categorizing the bouquets. Customers can decide what kind of flowers they need according to different situations. It’s very customer-oriented.

Bay Of Pigs The Failed Invasion Essay

Bay Of Pigs: The Failed Invasion Essay, Research Paper Bay of Pigs: The Failed Invasion The narrative of the failed invasion of Cuba at the Bay of Pigs is one of misdirection, certitude, and deficiency of security. The incrimination for the failure of the operation falls straight in the lap of the Central Intelligence Agency and a immature president along with his advisers. The autumn out from the invasion caused a rise in tenseness between the two great world powers and ironically, 38 old ages after the event, the individual whom the invasion was meant to tumble, Fidel Castro is still in power. To understand the beginnings of the invasion and its branchings for the hereafter, it is first necessary to look at the invasion and its beginnings. The Bay of Pigs invasion of April 1961, started a few yearss before the bombardment of Cuba on April fifteenth by what appeared to be deserting Cuban air force pilots. At 6 a.m. on that Saturday, B-26 bombers bombed three Cuban military bases. The landing fields at Camp Libertad, San Antonio de Los Banos and Antonio Maceo airdrome at Santiago de Cuba were fired upon. Seven people were killed at Libertad and 47 people were killed at other sites on the island. Two of the B-26s left Cuba and flew to Miami, seemingly to desert to the United States. The Cuban Revolutionary Council, the authorities in expatriate, in New York City released a statement stating, ? The bombardments in Cuba were carried out by? Cubans inside Cuba? who were? in contact with? the top bid of the Revolutionary Council. ? The New York Times newsman covering the narrative alluded to something being incorrect with the whole state of affairs. He wondered how the council knew the pilots were coming if the pilots had merely decided to go forth Cuba on Thursday after a suspected treachery by a fellow pilot had precipitated a secret plan to strike. Whatever the instance, the planes came down in Miami subsequently that forenoon. One landed at Key West Naval Air Station at 7:00 a.m. and the other at Miami International Airport at 8:20 a.m. Both planes were severely damaged and their fuel armored combat vehicles were about empty. On the front page of The New York Times the following twenty-four hours, a image of a B-26 was shown along with a image of one of the pilots have oning a baseball chapeau and concealing behind dark dark glassess. His name was withheld. Even at this early phase, a sense of confederacy had begun to unknot the events of that hebdomad. In the early hours of April seventeenth, the assault on the Bay of Pigs began in a cloak and sticker manner. The assault began at 2 a.m. with a squad of? divers? traveling ashore with orders to put up set downing visible radiations. Those visible radiations indicated to the chief assault force the precise location of their aims, every bit good as to unclutter the country of anything that may hinder the chief landing squads when they arrived at 2:30 a.m. At 3:00 ante meridiem, two battalions came ashore at Playa Gir? N and one battalion at Playa Larga beaches. The military personnels at Playa Gir? N had orders to travel west, north-west, up the seashore and meet with the military personnels at Playa Larga in the center of the bay. A little group of work forces were so to be sent North to the town of Jaguey Grande to procure it every bit good. When looking at a modern map of Cuba it is obvious that military personnels would hold jobs in the country that was chosen for them to set down. The country around the Bay of Pigs is a boggy fen land country which would be hard on the military personnels. The Cuban forces were speedy to respond and Castro ordered his T-33 trainer jets, along with two Sea Furies, and two B-26s into the air to halt the invading forces. Off the seashore were the bid and control ship and another vas transporting supplies for the invading forces. The Cuban air force made speedy work of the supply ships, droping the bid vas, Marsopa, and the supply ship, Houston, blaring them to pieces with five-inch projectiles. Lost with the Houston was the 5th battalion every bit good as the supplies for the landing squads and eight other smaller vass. With some of the invading forces? ships destroyed, and no bid and control ship, the logistics of the operation shortly broke down as the other supply ships were kept at bay by Casto? s air force. As with many failed military escapades, one of the jobs with this 1 was with providing the military personnels. In th e air, Castro had easy won high quality over the incursive force. His fast traveling T-33s, although unimpressive by today? s criterions, made short work of the slow traveling B-26s of the occupying force. On Tuesday, two were shot out of the sky and by Wednesday, the encroachers had lost 10 of their 12 aircraft. With air power steadfastly in control of Castro? s forces, the terminal was near for the incursive ground forces. During the seventy-two-hour invasion, the Cubans pounded the occupying force of about 1500 work forces. The encroachers? arms were no lucifer for Castro? s 122mm Howitzers, 22mm cannons, and armored combat vehicle fire. By Wednesday the encroachers were pushed back to their landing zone at Playa Gir? N. Surrounded by Castro? s forces, some surrendered while others fled into the hills. One hundred 14 work forces were killed in the slaughter while 36 died as captives in Cuban cells. Others were to populate out twenty old ages or more in those cells for plotting to tumble the authorities of Castro. The work forces of the occupying force neer had a opportunity for success from about the first yearss in the planning phase of the operation. Operation Pluto, as it came to be known, has its beginnings in the last yearss of the Eisenhower Administration and the cloudy clip period during the passage of power to the freshly elected president, John F. Kennedy. In late 1958, Castro was still contending a guerilla war against the corrupt government of Fulgencio Batista. Before he came to power, there was an incident between his military personnels and some vacationing American military personnels from the nearby American naval base at Guantanamo Bay. During the incident, some US Marines were held confined by Casto? s forces but were subsequently released after a ransom was in secret paid. This episode soured dealingss between Castro and the United States. The head of U.S. Naval Operations, Admiral Burke, suggested sending in the Marines to destruct Castro? s forces, but Secretary of State Foster Dulles disagreed. Originally Castro was non a Communist ; he even had meetings with Vice President Richard Nixon. Fearful of Castro? s revolution, people with money, including physicians, attorneies, and the Mafia, left Cuba for the United States. To forestall the loss of more capital Castro? s solution was to nationalise some of the concerns in Cuba. In the procedure of nationalising some concern? he came into struggle with American involvements. Legitimate U.S. concerns were taken over, and the procedure of socialisation begun with small if any talk of compensation. Following rumours of Cuban engagement in be aftering to occupy Panama, Guatemala, and the Dominican Republic, the US Government refused Castro any economic assistance. After being rejected by the Americans, he met with Russia? s foreign curate Anasta Mikoyan to procure a $ 100 million loan from the Soviet Union. It was in this ambiance that American Intelligence and Foreign Relations communities decided that Castro was tilting towards co mmunism and had to be dealt with. In the spring of 1960, President Eisenhower approved a program to direct little groups of trained Americans, Cuban exiles, to work in the resistance as guerillas to subvert Castro. By the autumn, the program was changed to a full invasion with air support by expatriate Cubans in American supplied planes. The original group was to be trained in Panama, but with the growing of the operation and the accelerating gait of events in Cuba, it was decided to travel things to a base in Guatemala. The program was going rushed and this would get down to demo. The adult male in charge of the operation, CIA Deputy Director Bissell said, ? There didn? T seem to be clip to maintain to the original program and have a big group trained by this initial cell of immature Cubans. So the larger group was formed and established at La Finca, in Guatemala, and at that place the preparation was conducted wholly by Americans. ? By now it was autumn and President John F. Kennedy had replaced President Eisenhower. President Kennedy could hold stopped the invasion if he wanted to, but he likely did non make so for several grounds. First, he had campaigned for some signifier of action against Cuba and it was besides the tallness of the cold war. To endorse out now would intend holding groups of Cuban expatriates going around the Earth claiming the Americans had backed down on the Cuban issue. In competition with the Soviet Union, endorsing out would do the Americans appear as chickens on the international scene. On the domestic place forepart, the new president would be seen as endorsing off from one of his run promises. The failure at the CIA led to Kennedy doing hapless determinations, impacting future dealingss with Cuba and the Soviet Union. Three grounds caused failure at the CIA central office. First, the incorrect people were managing the operation ; secondly, the bureau in charge of the operation was besides the one supplying all the intelligence for the operation ; and thirdly, the operation had security jobs. In charge of the operation was the Director of Central Intelligence, Allan Dulles and chief duty for the operation was left to one of his deputies, Richard Bissell. In an intelligence community geared chiefly for European operations against the USSR, both work forces lacked experience in Latin American personal businesss. Those in charge of Operation Pluto based this new operation on the success of the Guatemalan escapade, but the state of affairs in Cuba was much different than that in Guatemala. In Guatemala, the state of affairs was still helter-skelter and John Arbenz neer had the same control over the state like Castro had on Cuba. The CIA had the United States Ambassador, John Puerifoy, working on the interior of Guatemala organizing the attempt. In Cuba, they had none of this while the Soviet block was providing Castro. Furthermore, after the overthrow of the authorities in Guatemala, Castro was cognizant that this may go on to him every bit good and likely had his guard up waiting for anything that my indicate an invasion was at hand. The 2nd job was the nature of the bureaucratism itself. The CIA was a new child on the block, and experiencing it had to turn out itself, saw its chance in Cuba. Obsessed with secretiveness, it kept the figure of people involved to a lower limit. The intelligence wing of CIA was kept out of it, although their Board of National Estimates could hold provided information on the state of affairs in Cuba and the opportunities for an rebellion against Castro one time the invasion started. Besides kept out of the cringle were the State Department and the Joint Chiefs of Staff who could hold provided aid on the military side of the escapade. In the terminal, the CIA kept all the information for itself and passed on to the president O nly what it thought he should see. Lucien S. Vandenbroucke, in Political Science Quarterly of 1984, based his analysis of the Bay of Pigs failure on organisational behaviour theory. He says, ? The CIA supplied President Kennedy and his advisors with chosen studies on the undependability of Castro? s forces and the extent of Cuban dissent. ? Of the CIA? s behaviour he concludes, ? By fall backing to the typical organisation scheme of specifying the options and supplying the information required to measure them, the CIA therefore structured the job in a manner that maximized the likeliness the president would take the bureau? s preferred option. ? The CIA made certain the deck was stacked in their favour when the clip came to make up ones mind whether a undertaking they sponsored was sound or non. President Kennedy? s Secretary of State at the clip was Dean Rusk. In his autobiography he stated, ? The CIA told us all kinds of things about the state of affairs in Cuba and what would go on one time the brigade got ashore. President Kennedy received information that merely was non right. For illustration, he was told the elements of the Cuban armed forces would desert and fall in the brigade. Besides there would be popular rebellions throughout Cuba when the brigade hit the beach, and if the expatriate force got into problem, its members would merely run into the countryside and go guerillas, merely as Castro had done. ? As for senior White House Plutos, most of them disagreed with the program every bit good, but Rusk said, ? Kennedy went with what the CIA had to say. ? As for himself, he said, ? He did non function President Kennedy really good, ? and he should hold voiced his resistance louder. He concluded, ? I should hold made my resistance clear in the meetings themselves bec ause he ( Kennedy ) was under force per unit area from those who wanted to proceed. ? When the president was faced with colored information from quiet advisers and the CIA, there was no inquiry why the president decided to travel in front with the operation. For an organisation that deals with security issues, the CIA? s deficiency of security in the Bay of Pigs operation is dry. Security began to interrupt down before the invasion when The New York Times reporter Tad Szulc? . . . learned of Operation Pluto from Cuban friends. . . ? earlier that twelvemonth while in Costa Rica covering an Organization of American States meeting. Another dislocation in security was at the preparation base in Florida. Local occupants near Homestead Air Force Base had seen Cubans boring and heard their speaker units at a farm. As a gag, some bangers were thrown into the compound. The resulting incident saw the Cubans firing their guns and the federal governments holding to convert the local governments non to press charges. Operation Pluto was get downing to be blown broad unfastened, the advantage of surprise was lost even this early in the game. After the initial bombardment foray of April fifteenth, and the landing of the B-26s in Florida, images of the planes were taken and published in newspapers. In the exposure of one of the planes, the olfactory organ of it is opaque whereas the theoretical account of the B-26 the Cubans truly used had a Plexiglas olfactory organ. The CIA had taken the planes to mask the B-26 with? FAR? markers ( Cuban Air Force ) . The bureau overlooked a important item that was spotted instantly by professional perceivers. Castro? s people merely had to read the newspapers to larn something was traveling to go on. The planes that bombed them were non their ain but American. In The New York Times on the twenty-first of April, stories about the beginnings of the operation in the Eisenhower disposal appeared with headlines, ? CIA Had a Role in Exiles? Plan s, ? uncovering the CIA? s engagement. By the twenty-second, the narrative is broad unfastened with headlines in The New York Times saying, ? CIA is accused by Bitter Rebels? and on the 2nd page of that twenty-four hours? s issue is a full article on the inside informations of the operation from its beginnings. The decision one can pull from the articles in The New York Times is, if newsmans knew the whole narrative by the twenty-second, it can be expected that Castro? s intelligence service along with the Soviet Union knew about the planned invasion every bit good. Tad Szulc? s study in the April 22nd edition of The New York Times says it all, . . . ? As has been an unfastened secret in Florida and Central America for months, the CIA planned, coordinated and directed the operations that ended in licking on a beachhead in southern Cuba Wednesday. ? It is clear now ; portion of the failure of the operation was caused by a deficiency of security and attending to detail on the portion of the Central Intelligence Agency, and misinformation given to the president. On the international scene, the Bay of Pigs invasion lead straight to increased tensenesss between the United States and the Soviet Union. During the invasion, messages were exchanged between Kennedy and Khrushchev sing the events in C uba. Khrushchev accused the Americans of being involved in the invasion. Stating in one of his messages, ? That a alleged? little war? can bring forth a concatenation reaction in all parts of the universe. We shall render the Cuban people and their Government all necessary aid in crushing back the armed onslaught on Cuba. ? Kennedy replied, giving American positions on democracy and the containment of communism. He besides warned against Soviet engagement in Cuba, stating to Khrushchev, ? In the event of any military intercession by outside force we will instantly honour our duties under the inter-American system to protect this hemisphere against external aggression. ? However, this crisis passed, but it set the phase for the following major crisis over Soviet atomic missiles in Cuba and likely led to the Soviets increasing their military support for Castro. In the disposal itself, the Bay of Pigs crisis led to a few alterations. First, person had to take the incrimination for the matter and, as Director of Central Intelligence, Allen Dulles was forced to vacate and left CIA in November of 1961. Internally, the CIA was neer the same, and although it continued with covert operations against Castro, it was on a much-reduced graduated table. Harmonizing to a study of the Select Senate Committee on Intelligence, ? Future operations were to nurture a spirit of opposition and alienation which could take to important desertions and other byproducts of unrest. ? The CIA besides now came under the supervising of the president? s brother Bobby, the Attorney General. Harmonizing to Lucien S. Vandenbroucke, the result of the Bay of Pigs failure besides made th e White House suspicious of an operation that everyone agreed to, made them less loath to oppugn the experts, and made them play? annoy? s advocators? when oppugning them. In the terminal, the lessons learned from the Bay of Pigs failure may hold contributed to the successful handling of the Cuban missile crisis that followed. The long-run branchings of the Bay of Pigs invasion are a small harder to measure. The ultimate indicant of the invasion failure is that 38 old ages subsequently Castro is still in power. This non merely indicates the failure of the Bay of Pigs invasion, but American policy towards Cuba in general. The American policy instead than sabotaging Castro? s support, has likely contributed to it. As with many wars, even a cold one, the leader is able to beat up his people around him against an attacker. No longer having aid from the Soviet Union, things were get downing to alter. He has opened the Cuban economic system for some investing, chiefly in telecommunication s, oil geographic expedition, and joint ventures. In an effort to remain in power, he is seeking to accommodate his state to the new world of the universe. Rather than stamp downing the educated elite, he is giving them a topographic point in steering Cuba. The inquiry is, will they finally want more power and a right to command Cuba? s destiny without Castro? s counsel and support? If the prostration of past governments is any indicant, they will finally desire more power. When Castro came to power in 1959, his major American oppositions, as with Guatemala, were the concern involvements who were losing out as a consequence of his constabularies. The major force per unit area for the Americans to make something came, non merely from the Cuban expatriates in Florida, but from those concerns. Today, the tabular arraies are turned and concerns are losing out because of the American trade stoppage against Cuba. It is estimated that if the trade stoppage were lifted, $ 1 billion of concern would be generated for US companies the first twelvemonth. As of now, 100 houses have talked to Cuba about making concern at that place after the trade stoppage is lifted. Will American policy alteration toward Cuba because of force per unit area from concern involvements and turning jobs with refugees from Cuba? Given the grounds why the United States got involved in Latin American political relations in the first topographic point, it is really likely their place will al ter if they can happen a face salvaging manner to make so. American policy at this clip though is still stuck in the cold war. The president of the Senate Foreign Relations Committee Jesse Helms said, ? Whether Castro leaves Cuba in a perpendicular or horizontal place is up to him and the Cuban people. But he must and will go forth Cuba. ? Misinformation and misdirection caused the failure of the Bay of Pigs invasion. The effects were the? egg in the face? for the Americans and an addition in tenseness between the world powers at the tallness of the cold war. We will merely hold to wait and see if the Americans have truly learned their lesson and will non lose another chance to put things right in Cuba. ? This image was taken of President Kennedy walking with three Cuban Exiles in 1961. Fedarko, Kevin. ? Bereft of Patrons: Desperate to Rescue his Economy, Fidel Turns to an Unusual Solution: Capitalism. ? Time Magazine, hebdomad of February 20th, 1995. Internet, hypertext transfer protocol: //www.timeinc.com, 1995. Meyer, Karl E. and Szulc, Tad. The Cuban Invasion: The Chronicle of a Disaster. New York: Frederick A. Praeger, Publishers, 1962 and 1968. Mosley, Leonard. Dulles: A Biography of Eleanor, Allen, and John Foster Dulles and their Family Network. New York: The Dail Press/James Wade, 1978. Prados, John. Presidents? Secret Wars: CIA and Pentagon Covert Operations Since World War II. New York: William Morrow and Company, Inc. , 1986. Ranelagh, John. CIA: A History. London: BBC Books, 1992. Rositzke, Harry, Ph.d. The CIA? s Secret Operationss: Espionage, Counterespionage, and Covert Action. New York: Reader? s Digest Press, 1977. Rusk, Dean and Richard. As I Saw It. New York and London: W.W. Norton and Company, 1990. The New York Times. 16 April to 22 April, 1961. New York: The New York Times, 1961. Vandenbroucke, Lucien S. ? Anatomy of a Failure: The Decision to Land at the Bay of Pigs. ? Political Science Quarterly, Volume 99, Number 3, Fall 1984.