Report for after presentation 2 Essay Example | Topics and Well Written Essays - 1000 words

Report for after presentation 2 - Essay Example Preston is of the opinion that even though the content might seem as if it was inadequate, this is contrary to the actual situation because the presentation utilized its space well to answer the questions effectively and logically. In addition, as a member of the audience, I appreciated the fact that the presentation was short since very long presentations dissuade the members of the audience from actively participating in it (Preston, 2007). According to Dare, the issue of ethics and integrity are clearly discussed, courtesy of the effective use of visual aids in this presentation. The use of bright colors (yellow) and high quality images that coincide with the message trying to be relayed, was very effective. In addition, the application of the high quality pictures and other graphics made the presentation, more appealing to the audience. However, despite the many strengths of the presentation, I felt that the use of incorrect tenses in some sections, such as in the summary, was a major flaw. Even though the presentation is not very formal, the use of correct tenses is essential in conveying the message effectively. If the group can correct this weakness then the presentation would be more effective (Dare, 2010). The presentation on how to purchase ethical chocolate is very informative. The presentation outlines comprehensively how chocolate sold in retail chains across the globe is a by- product of child slavery in Ghana. The agony experienced by the children is discussed in depth so that the audience can be educated on how to prevent this phenomena from occurring. One of the strengths of the presentation is its effective application of visual aids aimed at capturing the attention of the audience and also placing emphasis on the issue of child slavery. For instance, the picture of a child struggling to carry a sack of cocoa is very moving. The agony and hardship expressed on the child’s face is very effective. It is especially

'Am I more of a transformational or transactional leader Essay

'Am I more of a transformational or transactional leader - Essay Example The evaluation exercise involved responding to prompts in the questionnaire. The responses were categorical data on a scale of 0 to 4 where zero indicated poorest scores while four indicated highest scores. Based on a model that grouped different prompts into seven factors that were independent and mutually exclusive, scores were evaluated for each factor, total scores compared, and the factor with the highest scores defined the most suitable leadership model. Results from my analysis identify inspirational motivation factor as the best match my leadership characteristics. The factor describes a leader who offers a vision to people and assists the people in concentrating on their work from which they can derive self-utility. These features correspond to characteristics of transformational leaders who create awareness among their followers and develop focus on collective objectives. Transformational leaders also promote intrinsic utility among people, develops vision and â€Å"help people understand need for change,† features that are identifiable with the inspirational motivation factor (Dubrin, 2012, p. 84). Full range leadership model is relevant to my future practice because it identifies a need to posses diversified leadership styles that can be applied in different situations. Its scope that identifies features of transactional and laissez-faire styles also offers a basis for identifying development goals and formulating a strategy for implementing the goals (Sosik, Jung and Jung, 2012). Based on my lower scores on features of transactional leadership style, I plan to improve on my ability to establish standards and enforce them. Developing this ability will diversify my leadership potential and ensure effectiveness in conditions that requires immediate but satisfactory results. My specific goal for development is therefore to gain the ability to enforce developed standards on my

Change Management Essay Example | Topics and Well Written Essays - 750 words - 2

Change Management - Essay Example Qatar Airways seeks to increase Qatar Airway’s profit through the initiation of changes and practising effective leadership. It has the most identifiable brands globally with over 80% of the present market share in the aviation industry (O’Connell, 2011). It also offers quality training to its employees globally. In analysing the Qatar Airways, the primary focus will be on McKinsey’s 7S model. The 7S are structure, strategy, style, shared values, system, skills and staff. A strategy is a plan developed to build and sustain competitive advantage. The structure of a firm determines the efficiency in communication. An organisation’s system is the daily activities that members of staff undertake (Rahul & Kainth, 2014). Shared values are the core values of a company present in the general work ethics and corporate culture. The leadership style adopted plus the employees with their general capabilities make up style and staff. Workers’ skills that a company possesses to keep it successful also forms the most crucial part of McKinsey’s 7S model analysis (Kedia & Lahiri, 2007). The model works on the basis of the theory that the seven elements must be united and mutually supporting to realise positive performance in the firm. It can also be used to assist in identifying wh at should be realigned to increase performance. As a strategy, Qatar Airways uses its achievement as the â€Å"Airline of the Year† to advertise itself to the travelers all over the world. It received this title after the voting that took place at the respected Skytrax industry audit (Kedia & Lahiri, 2007). Qatar Airways Inc. has a complex structure. The airline presently operates 110 aircraft and has over 250 aircraft on order.

Was the Roman Imperial system,particularly its form of government, Research Paper - 1

Was the Roman Imperial system,particularly its form of government, more closely related to the Spartan or Athenian model - Research Paper Example erialism for instance, was often hegemonies rather than annexationists, and there were times when the roman militaries were inactive during the republic. This paper will therefore compare the roman imperial system to the Spartan governing. Ancient Greece for instance, it had four forms of governments namely: Aristocracy, Monarchy, Oligarchy and Direct Democracy. Direct democracy government was exercised in ancient Athens; here citizens of the state were allowed to participate in politically in making decision that seems to be standard to all citizens. While in Ancient Sparta they had an oligarchy form of government, here the state was ruled by citizens who were classified in small groups, the small groups were in charge of the military as well. Sparta had mixed government, as a result of the mixed government state, it had both Oligarchy and democracy; the state of Sparta was hereditary and it was ruled by two kings from the Eurypontid and Agiad families. They were both Heracles descendants and had same authority. This equal authority prevented them from acting against each other. This form of government acted as a model to other poleis, it had three ruling classes, the assembly, council of elders and the Ephorate. In spite of having the mixed government, Sparta was well organized in its rulings. On the other hand, kings were rulers of the Roman city state. The king acted as a supreme ruler and the power he had over his subjects was consolidated by his own negotiation with his gods. In addition as a King, he often ensured that he maintains both his title of supremacy in the military as well as religious authority. However, the ancient government was later broken by the Roman citizens after they expelled their last king; this led to the kingdom of Roman to become a republic, and later processed to be an empire. At this point, the government and religion became one; this came to pass because of Emperor Augustus as well as his successors. Moreover, kings

The Count of Monte Cristo by Alexandre Dumas Essay Example for Free

The Count of Monte Cristo by Alexandre Dumas Essay The word revenge is defined in the dictionary as : get satisfaction by deliberately causing injury in return for a person or oneself suffering. Governments and countries often take revenge by fighting, like with after the Japanese bombed Pearl Harbor the U.S government gave an order to bomb Hiroshima and Nagasaki as revenge. Kings and dictators also take revenge by invading other countries, and even the ordinary people, like us, take revenge on smaller issues. But is it morally justified? The answer to this question is largely depends on whom you ask, and it may vary according to the concepts and values that he/her was raised on it differs among different peoples, cultures and traditions. In this essay I will try to answer this question from the point of the story The Count of Monte Cristo by Alexandre Dumas. In order to discuss the revenge issue of this book let us begin by a brief summery of the story. Edmond Dantes, a young sailor, gets a reward to be a Captain of a ship, but unfortunately four men arranged that he will be imprisoned for a crime he did not commit. The four men are Danglars, Villefort, Fernand Mondego, and Caderousse. Dantes has spent fourteen years in prison and then he escaped with a friend that taught him many things and gave him a map to a treasure. The friend (Abbe) died, and when Dantes finds the treasure he becomes rich and famous and is known as The Count Of Monte Cristo. During all of this period he didnt stop thinking about revenging his enemy. He just waited for the perfect time and now it came. His mission is to revenge the people who imprisoned him and help the people who helped him. The Count Of Monte Cristos opinion about revenge and death is that people who made other people suffer for a long long time should not die quick, in other words you dont just kill them, you torture them so that they will die slowly and painfully. Dantes wants them to be miserable and give them a hard time for a long period of time just like he suffered for a long time in jail. That is why he did not hire anyone to kill his enemies or kill them himself. This is proven in the following quote that The Count Of Monte Cristo said: If a man has tortured and killed your father, your mother, your sweetheart, one of those beings who leave an eternal emptiness and a perpetually bleeding wound when they are torn from your heartdo you think  society has given you sufficient reparation because the man who made you undergo long years of mental and emotional suffering has undergone a few seconds of physical pain? For slow, profound, infinite, and eternal suffering. Id try to avenge myself by inflicting similar suffering-an eye for an eye, and a tooth for a tooth. This last sentence in the quote, is a sentence from the bible and I think that by telling us this, the author wants to show us that even in old time, in a book that suppose to teach us about life, revenge was taken and was not immoral. This sentence also serves as well as a justification for him to carry out his revenge plans. Monte Cristo was very smart. He looked for the weak points of each person of whom he wanted to take revenge of, and there he hit. He learned a lot about his enemies after he escaped from prison. For example we know that Danglars loves money, so Monte Cristo arranged for him to have no money, he destroyed him financially. Another example is Fernand Mondegos case. After Fernand reaches a high position and became Count de Morcerf, Monte Cristo told the public that Morcerf is a traitor, and by this act he wrecked him socially. We also learned from the story, about Morcerfs love and devotion to his family. This was another target for Monte Cristo and he succeeded in separating him from his family. Fernand was so miserable that he committed suicide. Villffort, for my opinion is the most egoist person I have ever heard of (even though he is fictional). He would do anything and sacrifice anyone to his desire. One Quote in the book even stated so: I would sacrifice anything to my ambition, even my own father. Because of his political craving, Villfort was eager to have an innocent man imprisoned for a whole life time. I think that in this case revenge is very morally justified, because for a man such as Villefort, who was willing to put an innocent man in prison, then revenge is very morally justified. Danglars framed Dantes (wrote the letters), because he was envy and jealous at him because he gets the reward to be the captain of the Pharon (ship), and also at his spirit and self confidence Dantes had. I think that it is very obvious why Mondego framed Dantes. He was jealous of Dantes Fiancee, Mercedes. Gaspard Caderousse, was to greedy. Monte Cristo actually gave Caderousse a chance to  change and become honest, but Caderousee didnt. He was killed while trying to rob the Counts house. But Dantes was not revenging all the time he was a moral, good, and generous person. For example when the Abbe was dying, Dantes did not abandon him. Which shows us that Edmond Dantes is a good man. As we can see, Monte Cristo took his revenge in a way that didnt involve any act that was illegal. I think that revenge is morally justified in this particular story, because he did suffer a great deal, and there was a very good reason for his revenge. In every day life taking revenge is somewhat childish, but not taking it is surrendering. In my opinion revenge should be taken, and a person should be punished for a bad thing he did. The power of revenge is found in everyone of us, but we all have to know how to use it wisely.

House Security Essay Example for Free

House Security Essay http://www.apogeekits.com/remote_control_by_phone.htm Remote Control via Telephone Kit K6501 Makes it possible to turn up to three devices on or off over the telephone. It is also possible to check the status of a switch (open or closed). Remote Control Thermostat Kit K6502 Used as any other thermostat, but with the added function of choosing the day or night temperature setting by means of remote control over a telephone. Remote Control by Cell Phone Kit MK160 Use your cell phone for remote control of lighting, heating, gate operation, control animal feeders, activate a car alarm, etc. E-Lock Electronic Lock Kit ML222 A touch tone activated combination lock controlled by the keypad of a mobile phone. When the correct combination is entered, a relay on the circuit board is activated. The relay can be connected to a solenoid (not included) to unlock a door or cabinet. http://www.endoacustica.com/spy_telephone.htm A Spy Phone, or GSM Spy cellphone, is a normal mobile phone, where a software has been installed, which allows a third party to monitor the activities of the phone user. To avoid suspicions, a Spyphone must be given either as a present (for family members monitoring) or given as company equipment (for personnel monitoring). Naturally, if you want to listen to a person’s conversation, they must be using the phone on which the spy software has been installed. It is important to clarify that the GSM spy cellphone is not a phone that you can use to listen to conversations involving other people around you; on the contrary, this is a handset whose conversations can be listened to from an unlimited distance. To be able to listen to environmental conversations taking place around the spy phone, you must call it from your phone (the so called monitoring phone). The spy cellphone software will recognize the caller as a controlling number, and will silently activate the microphone, allowing you to listen to conversations around the phone within a range of a few meters. To intercept a telephone conversation, you will have to wait for a phone call to star t, which will be notified to you with an SMS message. At this point you will be able to call the spy telephone from the monitoring number, and listen to the phone call in real time, and without being noticed. To intercept text messages, both incoming and outgoing, you just have to send an SMS to the spyphone, containing a command string which will activate the relevant function. To locate the GPS position of the spy mobile phone, you can send another text command by SMS, and within a few minutes, the spy phone will reply with an SMS that indicates the geographical coordinates of its position. At this point, just enter the coordinates on Google Maps or Google Earth, and you will be immediately able to see the exact location of the spy cellphone at that time. If you are very busy, and have no time to call and listen in real time, you can activate the recording function, which will automatically record all calls and environmental conversations, and at a later stage send them directly to your e-mail address. This function is activated just like all others, and that is, by sending an SMS, which just like all other operating commands will not be displayed on the spy phone screen. In fact, all functions can be activated via SMS, and in the same fashion they can be disabled one by one. Our GSM spyphones have a wide range of applications like monitoring older people or children, or to protect your assets or personal interests. They are not meant to be used for any illegal purpose. Our spy software is installed manually. The spy file is sent via infrared or Bluetooth connection, from your computer or another phone. This aspect can help us in difficult cases: for example, if you are not able to have your target use a spy phone that you can give as a present or a benefit, all you need to do is get hold of their phone for a few minutes, and quickly transfer the spy software from your phone via Bluetooth, installing the software within a few seconds, without leaving any visible sign. Once the spy software is correctly installed, the job is done. All functions can be individually enabled, disabled or configured remotely via SMS. All SMS messages containing operating instructions are absolutely invisible: the spyphone receives them, but they are grabbed by the spy software and will not show up on the display or give out any sign of activity. In one unique product you will find comfortable and effective security control of your home using the simplest of controls. GSM Alarm Home Control operates fully automatically. Ensure your house is safe with a chip or a card, with an alarm siren, with a message to your phone or to a security agency and enjoy the possibility of switching on an appliance with a phone call or an sms. However, if you require more comfortable control, you can have a touch screen control in your home, an application on your mobile or even connect to your home via the internet. The product will secure the whole house when you leave. At night, however, it can protect only the rooms that you do not use. This ensures a good nights sleep, safe in the mind that your house is secure from illegal entry whilst you sleep. Its up to you whether you connect an outdoor siren and rely on the fact that thieves will be frightened away, or, vice versa, if you let a thief steal in peace while the silent alarm is alerting the security agency and you have a chance to catch the thieves red-handed. With our product you can connect indoor and outdoor thermometers. From a distance you can check the temperature, receive an SMS if the set temperature is exceeded and even specify the individual room temperature. Before arriving at your weekend cottage or at home you can set the temperature in advance so that you come home to a nice, comfortable climate. Remote controls are expensive and often do not have the necessary reach or you are constantly looking for it! In contrast, we carry a mobile phone all the time. Therefore, if the appliance is connected to GSM Home Control you can easily control everything from your mobile. This doesnt just mean from anywhere in the world, you can also do it from the comfort of your sofa! The product doesnt satisfy the basic configuration for your house? Do you have specific requirements? We are here for you and we can prepare any configuration to give you peace of mind. http://www.levelna.com/en/gc-055-gsm-alarm-amp-house-control.htm

Has Journalism Become Feminized Over Time Media Essay

Has Journalism Become Feminized Over Time Media Essay Introduction During the late nineteenth and early twentieth century, journalism was dominated by man. When advertising became the main source for the newspapers profit, women journalists were hired in order to appeal to female audiences. However, they were assigned to soft news topics, such as fashion, the arts and domestic issues, because of the lack of professional reporting skills assumed by their male editors. Even when dealing with the politics or social issues, women journalists were required to write from the human interest angle and emphasize the events effects on people (Chambers et al. 2004, p14). In the past two centuries, studies have shown the influx of women into journalism. Feminists tend to focus on both the equality in the employment and the news representation of women in this progress. These two issues are of great importance when discussing the feminization of journalism over time. This essay aims to examine has journalism become feminized over time and show whether the influx of women entering journalism could shape the news and newsroom structure. This essay is divided into two parts. The first part discusses female journalists and their work in the newsroom. The second part analyzes how women are portrayed in the news. Women in the newsroom With more women entering journalism, there have been significant differences in the proportion of female employment in the media industry and the level of their occupations. According to a study conducted by the London College of Printing (LCP) School of Media in 1995, there were approximately 30,000 active journalists in the UK and 11,130 of them, nearly 40 per cent, were women. The highest percentage of women journalists was in periodicals where women journalist accounted for 55.6 per cent of the total. 40.8 per cent of journalists in broadcasting were women. Newspapers (22.6 per cent) had the lowest rate of women journalists. Statistics have shown that women have become an important part of journalism. According to van Zoonen (1998), it is the transformation to market-driven journalism that provided an opportunity for women journalists to enter, or even dominate, journalism. The main reason is that human interest news, audience needs and desires, and emotional investment are three key elements in the consumer-oriented journalism. They coincide with the characters of feminine news values. The news values in market-driven journalism have changed and consequently given potential for more women to become professional journalists. News and journalism at present, with its increase of human interest topics and angles, is becoming more and more feminine despite the ongoing minority of women in journalism. Those changes may open up journalism as a profession for women(van Zoonen 1998, p35). Van Zoonen highlights that the content and style of news are crucial factors that determining whether men or women are more s uitable to work in journalism. This is not the first time in the history that a large number of women entering journalism. Chambers et al. (2004) argue that this trend parallels the new journalism and the rise of sob sister journalism in Britain in the late nineteenth century. Therefore, from a historical point, it is possible to predict some outcome of the transformation to market-driven journalism. The rise of new journalism during the 1880s opened up the profession for women journalists. Chambers et al. (2004) point out that the new journalism was an emotional and sensational style that employed to attract readerships and this style brought two major changes to women journalists. First, the needs for interviewing and reporting about women enabled women to become journalists. Second, women were treated as independent subjects as they could represent the social changes. Women journalists became sob sisters to report about women movement or horrible conditions for women in order to advocate social reform. In addition, they were assigned to investigate stunts which would be regarded as extraordinarily daring for women. This can also be found in todays newsroom. Consequently, both new journalism and contemporary market-driven journalism have two characteristics: heavy criticism for abandoning objectivity and impartiality, and a trend of employing large numbers of women (Chambers et al. 2004, p201). Although the emergence of a market-oriental journalism has resulted in the influx of women journalists, women remain marginalized to the topics of politics and public policies. Creedon argues the increasing number of women in the news industry does not translate into superior power or influence for women; instead it has been translated to mean a decline in salaries and status for the field (1993, p17). The rise of women journalists does not necessarily indicate the advancement of female status in the profession, as a glass ceiling still preventing women to promote to key decision-making positions (Chambers et al. 2004). Delano (2011) finds out that in the newspapers, more women were working as reporters, while more editors or deputy editors are men. More female senior executives, assistant editors, news directors appeared in the periodicals and broadcasting, with 12 per cent were women and 4 per cent were men. This provides some clues about the imbalanced gender division in the news industry. Delano (2011) contends that it reveals an insufficient representation of women in national daily newspapers that van Zoonen (1994) defines as high prestige. In radio and TV, whereas female reporters are less than their male colleagues, more women become newsreaders. As the market-driven journalism calls for the human interest, emotional involvement and entertainment in news, anchoring has become a suitable profession for women (van Zoonen, 1998). Nevertheless, it does not necessarily mean a positive outcome for women. Holland (1987) argues that the reason more women becoming news anchors in Britain is that the newsreaders task has been regarded as a decorative performer rather than an originator of news. Female newsreaders have been constructed as pleasurable objects for men to look at and could not achieve the prestige as well as the political respect as their male counterparts. Hair that has not been done, lack of make-up, the less studied appearance associated with feminism, must be avoided (Holland 1987, p148). They found themselves dressing as the stereotype for the post-feminism working young women in the 1980s which was built by advertisements and magazines targeted at businesswomen. Holland highlights that women newsreaders are stuck in the conflicting definitions of femininity and of the news themselves trivialised, they can be blamed for trivialising (1987, p148). Anchorwomen are required to speak with a universal voice, yet they are excluded from both the political consensus and the ma sculine structure of language. It represents the deeply rooted female subordination in newsreaders. On the other hand, it is not always the same in Dutch television. The transformation of Dutch television news from 1985 enable female anchors become a majority. Van Zoonen (1998) points out that while they are of good-looking appearance, some of they are in their mid-forties and even fifties. They present a model of traditional female authority who acted as the caring and never-failing mother. Other anchorwomen, who are not old enough for motherly impact, are not spectacularly beautiful and like the ordinary neighbor you can trust. They embodied another women stereotype: the neighbors wife: as van Zoonen defines, very plain and very ordinary, yet very desirable. However, van Zoonen (1998) admits that female news anchors are needed because they provide womens touch in the news. Therefore, while more women are working as news anchors, it was their capacity of communicating as women instead of professional skills that was valued by the news media. The rise of women journalists has lead to the question that whether the news values would be feminized when women become a significant part in journalism. Some researchers have long claimed that women are likely to have distinct news values and perspectives. It brings about the discussion that whether women making news different from men. Van Zoonen (1998) summarizes the feminine values in journalism in terms of topics, angle, sources and ethics. Women journalists focus on topics like human interest news, consumer news, culture and social policy, which are usually neglected or marginalized in the masculine news values. Female journalists also tend to emphasize the backgrounds and effects of news stories, rather than the accumulation of facts in male news writing. In addition, they pay more attention to audience needs than men. As for sources, while women are likely to look for female spokespersons, men overwhelmingly use male sources and spokespersons. This difference, however, can be regarded as reflecting the personal networks of male journalists rather than being a representation of actual gender divisions among sources (van Zoonen 1998, p36). Nonetheless, van Zoonen (1994) points out that although studies show the differences between masculine and feminine values in journalism, these are in fact the reflections of self-perceptions and self-images, and do not necessarily lead to gender division in professional practice. This view is supported by Weaver (1997), who claims that few significant differences between women and men in journalism practices have been found, except that women use female spokespersons as sources. It may partly due to the fact that women have to accept masculine news values in their struggles to be considered as professional. On the other hand, some studies suggest that as a result of womens incursion into journalism, the definition of what is newsworthy has been expanded (Christmas 1997, Mills 1997). It brings about a more diverse range of topics in news, especially issues that particularly attract female audiences. Furthermore, a shift in news sources can also be identified. Journalists, especially women, may be stepping out of the more conventional news beat systems and tapping ordinary people as sources more often (Weaver 1997, p39). As can been seen, the impact of women journalists in changing news values is complicated. As Ross describes, gender alone will not make a difference in changing the culture of newsrooms or in the type of news produced (2001, p542). Factors such as socio-economic background and political values, rather than gender, are of more importance in shaping journalists attitudes and values. Likewise, newsroom and community environments are more influential factors in journalists professional conduct than gender (Weaver 1997). Women in the news Researchers have long been focus on how women are portrayed in the news content. Although more women have entered the newsroom, the changes they bring to the way issues are covered remain unclear, thus it is still hard to say that women have been more fairly treated in the news with more female journalists in the newsroom. The representation of women in the news has been formed in the masculinized discourse and fell into stereotypes. Allan (2004) finds four codes when concerning with gender in the news analyzing the broadsheets in Britain. First, using generic pronouns, for instance he, refers to both male and female news subjects. The views of men on the street are also used as the representation of public opinion. Second, the gender is explicitly pointed out when the news subjects are women, such as using the female victim instead of the victim. Third, the age, marital status and appearance of a female news subjects tend to be regarded as more relevant to the stories than for men. Finally, the news producers are more likely to employ male-centered naming, such as wife, girlfriend and mistress. By utilizing these codes, women are usually sexualized and related to male subjects. In the popular press, the sexualization of women is even more obvious. Bingham (2009) defines three phrases of the popular presss reporting of women and sex since 1918 and it could give a glimpse of how women were represented in the tabloids over time. The first phase, roughly during the inter-war period, showed that the popular press gave cautious treatment to the topic of sex. Although some space was given to the topics such as birth control, there was little open discussion of sexual matters. Generally, popular newspapers preferred the topics such as titillating divorce reports, exposures of the horrors of white slavery and gossips about the love romance of cinema stars (Bingham 2009). From the Second World War to the late 1960s was the second phase that a significant expansion of coverage of sex took place in the popular press. Sex began to be presented both as a source of entertainment and a subject that public required up-to-date information, thus received far more diverse-ranging, extensive and detailed reporting. For example, the Daily Mirror used more sexually explicit pin-ups and cartoons, and provocative content for titillation. Bingham (2009) argues that this tendency to employ female images enhanced the stress on women to see themselves as sexual playthings and to behave in accordance with media ideals of attractiveness that embodied masculine values. During the third phase, from the late 1960s, the sexualization of popular press became much broader and the family values in editorial seemed to lost its potency. Sexual aspect of the news, however slight the connection is to the main story, was highlighted in the news reporting in the popular newspapers (Bingham 2009). The Page Three girl in the Sun is one of the most controversial representations of women. As Holland (1998) claims, the display of topless women in the Page Three is the representation of male-oriented, sexual pleasure by which to attract a mass readership. The brashness, visual excitement and down-market appeal of the Sun are gendered around heterosexual male privilege. According to Holland, in this context, the visual is associated with a masculine insistence on the inalienable right to a lustful gaze (1998, p24). Similarly, Bingham believes that the pin-up was a feature in which the tension between commercial ambition and moral respectability played out in a very visible way. However disguised, it was, fundamentally, erotic entertainment for heterosexual men that could not be justified according to any ordinary scale of news values (2009, p227) . Furthermore, Holland points out that The Suns construction of female sexuality reflects a gendered politics of social identity. By using the Page Three Principle, The Sun associated sexuality with lifestyle. It is intemperate abuse, as Holland characterizes, that to those whose sexuality do not accord with their lifestyle. In the news reporting, the image of the sexy woman continues to be laid against female demons like single mothers, lesbian teachers and ugly women (Holland 1998, p25). This sexualization of gender difference has widened the gap between women and men and put constraint on womens public participation, because by reinforcing the sexual difference, the nature of the democratic discursive space is brought into question (Holland 1998, p28). The exposed women figures in popular press are regarded as a symbol of sexual pleasure, implying that women are linking with triviality, entertainment and public consumption. The different treatment between men and women can also been found in the reporting of sexual violence. The daily reporting of male sexual violence against women is normalized in masculine preferred patterns (Carter 1998). News reports encourage readers to blame female victims for mens violence. In six British daily tabloid newspapers, Carter (1998) finds that murder and rape are the most frequently covered categories of sexual violence, despite the fact that they are the rarest form of violence. The reporting of murder, particularly when women are the victims, constitutes 42 per cent of sexual violence coverage, while in the reality male are much more likely to become victims of homicide, with 68 per cent of all victims are male. The over-representation of the murder towards women creates the impression among readers that the world outside is highly dangerous places for women and girls, one in which sex crimes have become an ordinary, take-for-granted feature of everyday life (Carter 1998, p231). Moreover, regarding of news sources, Carter points out that male sources significantly outnumber female in the reporting of sexual violence, especially in terms of sources as expert opinion. Female news sources are likely to be seen as unauthorized voice and mostly been cited when an emotional or familial perspective are needed. Normalizing the sexual violence to women, even though the reverse is the reality, represents women as weak, trivial subjects that constantly suffer from violence. Conclusion This essay discusses has journalism become feminized over time from two aspects: women journalists in the news organizations and the representation of women in the news. The market-oriented journalism has engaged more women into the professional journalists. While more women entering journalism, women in the newsroom are largely disproportionate in terms of the level of positions, with a majority of women end up in the lower-status media occupation. Men still dominate the senior level of news organizations, which reproduce the subordinate role of women. The fact that more women appeared on the screen as news anchors is largely because of their gorgeous appearance. Women journalists may add some feminine characters to the news values, but whether it can change the news values that have long been established by men remains vague. Similarly, female subjects in news have not received equal and adequate treatment. Women are encoded in the male-centered news system. The sexualization of the popular press has represented women as the entertainment for the public in order to appeal to the male audience. An improvement of women as producers and subjects of news can be recognized in contemporary journalism, but to a limited scale. Gendered division still exists; masculine values continue to rule the news and newsroom. Journalism may still be far from being feminized.