Customer Relationship Management and E-Commerce Strategies Essay

Customer Relationship Management and E-Commerce Strategies - Essay Example The findings are that in general both websites serves as customer interaction platforms that are also transactional, and serve up products that customers can purchase, and which the backend systems process. The backend systems, apart from processing transactions, also allow for the creation of customer accounts, from where the platform is able to better manage customer experiences and interactions, by remembering customer purchases and transaction histories. (Green Mountain Coffee Roasters Inc., 2004; Starbucks Corporation, 2013). II. Main Findings At the Starbucks site there are many activities geared towards managing relationships with customers. At the very basic, the website offers visitors the opportunity to be part of the mailing list for its newsletter. The very concept of the webpage itself is a big relationship management and transactional portal, where customers are able to buy extras and gifts, such as ornamental pieces for the holidays, coffee cups, and pouches of coffee to be brewed at home. The items are prominently displayed at the center of the pages like in a catalog, with prices, and clicking on the product images brings the customer to a page where the customer can place the order in a bag, for later payment. The site then through this particular gifts page is an interactive way for the company to engage customers and to allow for transactions. Taking a step back, putting the original www.starbucks.com on the URL bar redirects the customer to the Starbucks Store. In this way the online visitor to Starbucks is engaged in the same way as Starbucks would engage customers in their stores. The virtual presence is also configured as a store (Starbucks Corporation, 2013b). In fact, taking a step back, each of the categories in the Starbucks online store, from tea to coffee to equipment, drinkware and the Starbucks Card categories, lead to pages that sell merchandise. The entire site can be construed as a customer relationship platform, and behind it is an accounts management system where customers can create accounts to facilitate the building and the maintenance of the customer relationships online. The latter includes understanding purchase patterns, purchase histories, and generally archiving customer transactions to potentially improve the customer engagement process moving forward. At the back too it can be construed that IT is a vital aspect of the entire experience. The CRM front end as described above must have at the back of it a support infrastructure that includes orders processing and fulfillment, and a backend to track all transactions and manage specific customer relationships through the maintenance of databases of customer interactions (Starbucks Corporation, 2013). In contrast the Green Mountain Coffee website is less forward with its products, having no catalog at the home page for instance, in the way that the Starbucks site pushes its products with pricing and orders fulfillment all in front when the visito r visits the site. Moreover, where Starbucks automatically redirects visitors to starbucks.com directly to its online store, Green Mountain Coffee’s home page is a general page about the company, with key products displayed out in front, but no pricing and related orders fulfillment options present. That said, the Green Mountai

Final Film Critique Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Final Film Critique - Research Paper Example The movie has gained worldwide recognition due to it being able to address a large audience on a global scale that has been able to relate with every aspect of it. This paper thus helps to provide an insight into the technical factors of the movie including things like its acting, storyline, cinematography as well as style and direction, and how the story of Juno managed to engage people all over the world and help it become worthy of receiving international accolades. Juno the film has a very basic story line as well as concept attached to the tale; it is about a young girl trying to explore the nooks and crannies of intimacy and relationships without understanding the implications that might arise along with the same. The film has been directed in a very concise manner making use of pencil stylized ‘rotoscoped’ images right from the credits in the beginning, making use of animation in order to help the audience understand the maturity level of the girl and the kind of colourful life that she always wanted to live for herself. This entire sequence took a period of seven to eight months to be mastered as each and every shot that follows Juno on her way to the medical pharmacy was taken in short screenings. The set design is incredible, assisting in providing the film with a touch of wonder. The story has been told through the eyes of Juno herself, as she takes the audience along on her woven tale of how she ended up having sexual relations with her classmate whom she did not have any feelings for. The film thus helps teenagers to explore the kind of curiosity that reigns within them, and how the same should be understood not by simply jumping in and trying things out with friends, but by reading about things and comprehending the facts about life from one’s parents first. It helps children and young adults to understand how friends might not be the best option when it comes to understanding such information about pregnancy and intercourse. T hese aspects of life are crucial to one’s existence and they must be understood well by every individual so that he is able to make his own decisions without falling into trouble or having unplanned circumstances crop up in his life. (Sciretta, Peter) Thus, the film achieved mass appeal because of the story telling as well as how the girl managed to learn her lesson without panicking much about the situation. The various characters within the movie have been portrayed in a very interesting manner. The director has taken his time to choose the main protagonists and provide them with a different twist. Juno is a young teenage girl who comes off a little strong on the first meeting with everyone. Full of sarcasm, she helps to put an indie spin on the movie and gives a very intense performance with her dominating nature and need to control everything that might not even be in her reach. However, she understands where she went wrong by getting pregnant but decides to bring about a change in a couple’s life with the help of her baby who she is willing to give up in order to make someone else happy. There was a vast amount of dramatisation in the film played by the other characters, namely Juno’s parents which helped to calm the situation by making her understand what she had gone through, and helping her come out with a solution rather than screaming at her and making her feel the pain of the

Eco Schools Essay Example | Topics and Well Written Essays - 1000 words

Eco Schools - Essay Example This essay approves that eco-schools present with major advantages to the environment and to the overall sustainable development of the world. These schools improve student and adult lines of communication; it also unites the school under a common cause. These schools also develop and increase the students’ sense of responsibility – allowing the views of others, which are valued, to thrive. These schools also improve the behaviour and demeanour of students – helping them develop a sense of belongingness and pride in their school and their community. They provide opportunities for the use of real local issues in the delivery of cross-cultural themes, integrating more purpose to studies, improving pupil engagement and participation in lessons, as well as helping them in comprehending the different issues involved with each other. These are the various advantages of eco-schools. These schools however, may also have several disadvantages. This report makes a conclusion that eco-schools are a part of an international programme which aims to ensure that children and learners are taught, from a very early age, the importance of preserving the environment. It helps incorporate sustainable means of learning and later of applying such information into their personal lives. It is a beneficial programme because it helps ensure that the future generations would still get to enjoy our resources. There is a need to improve the implementation of this programme in the school curriculum in order to ensure its effectiveness and improve its impact.

Final Film Critique Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Final Film Critique - Research Paper Example The movie has gained worldwide recognition due to it being able to address a large audience on a global scale that has been able to relate with every aspect of it. This paper thus helps to provide an insight into the technical factors of the movie including things like its acting, storyline, cinematography as well as style and direction, and how the story of Juno managed to engage people all over the world and help it become worthy of receiving international accolades. Juno the film has a very basic story line as well as concept attached to the tale; it is about a young girl trying to explore the nooks and crannies of intimacy and relationships without understanding the implications that might arise along with the same. The film has been directed in a very concise manner making use of pencil stylized ‘rotoscoped’ images right from the credits in the beginning, making use of animation in order to help the audience understand the maturity level of the girl and the kind of colourful life that she always wanted to live for herself. This entire sequence took a period of seven to eight months to be mastered as each and every shot that follows Juno on her way to the medical pharmacy was taken in short screenings. The set design is incredible, assisting in providing the film with a touch of wonder. The story has been told through the eyes of Juno herself, as she takes the audience along on her woven tale of how she ended up having sexual relations with her classmate whom she did not have any feelings for. The film thus helps teenagers to explore the kind of curiosity that reigns within them, and how the same should be understood not by simply jumping in and trying things out with friends, but by reading about things and comprehending the facts about life from one’s parents first. It helps children and young adults to understand how friends might not be the best option when it comes to understanding such information about pregnancy and intercourse. T hese aspects of life are crucial to one’s existence and they must be understood well by every individual so that he is able to make his own decisions without falling into trouble or having unplanned circumstances crop up in his life. (Sciretta, Peter) Thus, the film achieved mass appeal because of the story telling as well as how the girl managed to learn her lesson without panicking much about the situation. The various characters within the movie have been portrayed in a very interesting manner. The director has taken his time to choose the main protagonists and provide them with a different twist. Juno is a young teenage girl who comes off a little strong on the first meeting with everyone. Full of sarcasm, she helps to put an indie spin on the movie and gives a very intense performance with her dominating nature and need to control everything that might not even be in her reach. However, she understands where she went wrong by getting pregnant but decides to bring about a change in a couple’s life with the help of her baby who she is willing to give up in order to make someone else happy. There was a vast amount of dramatisation in the film played by the other characters, namely Juno’s parents which helped to calm the situation by making her understand what she had gone through, and helping her come out with a solution rather than screaming at her and making her feel the pain of the

Utilitarianism In Contemporary Ethics Essay Example for Free

Utilitarianism In Contemporary Ethics Essay 1. State the Principle of Utility as formulated by Bentham and Mill and apply it to a particular action (e. g. , lying) to illustrate how it works. (3 points. ) 2. Explain the di%erence between â€Å"act utilitarianism† and â€Å"rule utilitarianism. † (2 points. ) 3. Identify three di%erent utilitarian philosophers and explain how their versions of utilitarianism di%er from one another. (3 points. ) 4. Identify one strength and one weakness of the utilitarian view. (2 points. ) 1. THE PRINCIPLE OF UTILITY DEFINES AN ACT OR RULE THAT IS IN THE RIGHT, WILL CREATE THE GREATEST GOOD OR HAPPINESS FOR THE GREATEST NUMBER OF PEOPLE. FOR EXAMPLE, IF A FRIEND LIES TO A GROUP OF HIS/HER FRIENDS, THAT GROUP OF FRIENDS COULD QUITE POSSIBLY FIND OUT ABOUT THIS LIE THAT COULD CAUSE A NEGATIVE EFFECT FOR THE FRIENDS. THUS, NO GOOD OR HAPPINESS WAS CREATED FROM AN ACTION THAT WAS NOT GOOD FOR THE GREATEST NUMBER OF PEOPLE. CONVERSELY, THE PRINCIPLE OF UTILITY WOULD CONDONE AND APPROVE A LIE IF IT RESULTED IN GREATER HAPPINESS (E. G. , LYING ABOUT AN EXTRAMARITAL AFFAIR TO PROTECT A PERSON’S REPUTATION OR TO AVOID CAUSING NEEDLESS DISTRESS TO FRIENDS AND FAMILY). 2. RULE UTILITARIANISM MEASURES THE AMOUNT OF GOOD THAT AN INDIVIDUAL ACTION DOES ACCORDING TO A RULE OR LAW. ACT UTILITARIANISM DOES NOT JUDGE AN ACTION IN TERMS OF RULES OR LAWS BUT WHETHER OR NOT THE ACTION BENEFITS THE MOST PEOPLE. 3. PREFERENCE UTILITARIANISM FIRST PUT FORWARD BY JOHN HARSANYI (1977) PRACTICES THAT THE ULTIMATE CRITERION FOR DECIDING WHAT IS GOOD OR BAD FOR AN INDIVIDUAL IS JUDGED BY THE INDIVIDUAL’S OWN DESIRES AND PREFERENCES. NEGATIVE UTILITARIANISM BROUGHT ON BY R. N. SMART, INSTEAD OF JUDGING WHAT IS BEST FOR THE GREATEST GOOD THE PHILOSOPHY IS TO JUDGE BY WHAT CAUSES THE LEAST AMOUNT OF PAIN FOR THE MOST AMOUNT OF PEOPLE WHEN PRESENTED WITH A SITUATION THAT WOULD ENTAIL SUFFERING. NEGATIVE UTILITARIANISM WAS PROPOSED BY KARL POPPER. SMART OPPOSED IT. ACT UTILITARIANISM BROUGHT ON BY WILLIAM PALEY, DETERMINES IF AN ACTION IS RIGHT IF IT FOLLOWS A RULE THAT WILL MAXIMIZE UTILITY. PALEY WAS AN EARLY PROPONENT OF UTILITARIANISM WHO COMBINED UTILITARIAN ETHICS WITH CHRISTIAN APOLOGETICS. 4. ONE STRENGTH OF A UTILITARIAN VIEW IS THAT IT AIMS TO HELP SOCIETY EXIST IN A WAY THAT WOULD BENEFIT THE GREATEST AMOUNT OF INDIVIDUALS IN THAT SOCIETY. ONE WEAKNESS OF UTILITARIAN VIEW IS THAT IT DOES NOT TAKE INTO ACCOUNT WHO DOES THE ACTION, SO LONG AS THE CONSEQUENCES OCCUR. WHY IS THIS A WEAKNESS? THE MAIN WEAKNESS OF THE THEORY IS THAT IT CONTRADICTS OUR COMMON-SENSE ETHICAL VIEW THAT MOTIVES AND INTENTIONS MATTER AND THAT SOME ACTIONS SEEM WRONG REGARDLESS OF THEIR OUTCOME. 8. 5 POINTS.

The importance of communication in aviation

The importance of communication in aviation Academic Research Paper Aircraft is acknowledged as the most straightforward route for transportation on the planet. It is constantly utilized as a real and useful transportation across urban communities and countries. Subsequently the impact of aeronautics well being on human life is fundamentally essential. It is likewise extremely essential to give a careful consideration and be mindful of any conditions that may influence the well being issue in the field of aeronautics. Since the past aircraft crashes, it is evident that numerous aircraft calamities have been happened inside distinctive circumstances and causes. Communication difficulties and errors have been considered as a major factor in aircraft crashes. Ricard has mentioned â€Å"Air Traffic Control Management service methods are principles of technologies which were launched in 1950’s. From 1950 the Air Traffic Control Management were using a simple swapping of voice among the Air Traffic Controller and pilot.† The most paramount co mponents that could be included in correspondence failure are because of lapses including people. Hence, misconstruing, absence of imparting plans and absence of clearness in configuration briefs, innovation and association disappointments, are some of numerous issues in conveying inside the aviation field. Regardless of the imperativeness of the above issues in flight calamities, one issue which is normal in numerous aircraft catastrophes is an absence of imparting data and information. Therefore in this paper I have tried to talk about the communication in aviation which includes the importance of communication between the pilot and the Air Traffic Controller and other numerous interchanges alongside the connection where the safety issues are introduced and effects of misleading communication and recommendations for improvements. Firstly. The importance of communication is that when the aircraft is service it needs to be guided step by step on every single movement or changes it goes through on its journey, if there is no one to guide the aircraft when it is in air then it is good as a flightless bird. During this journey of the aircraft from one destination to the other the worst scenario is expected as no one has clue of what could go wrong when. So at all times the aircraft has to feed the ground controllers with all the information and system changes that takes place to help maintain the aircraft safety. Now when the aircraft travel from one country to another then in order for the pilot or cockpit crew to communicate with that country Air Traffic controller it is impossible for the pilot to learn the respective language or the vice versa. If this was the case there will many difficulties and confusion in the communication so to avoid this it was identified that â€Å"English† will be used as the i nternational language to facilitate the communication as it is a must that everyone has to learn this common language. Even when it has been established that communication between the pilot and ground or pilot and cockpit crew is important for the safety of the flight, they still fail to feed the correct or insufficient information while communicating, for example there was an incident where the aircraft was to land in the Miami airport and the it had two problems one was that it was losing its altitude and the other one was the nose gear light wouldn’t work, so the air traffic controller was aware of the elevation problem but not nose gear and the cockpit crew was aware of the nose gear problem but not losing the altitude so when the air traffic controller contacted the pilot all he asked was â€Å"How are things coming along out there?† and pilot replied â€Å"OK† both of them were referring to a different problems and in while the plane crashed in to the ever glades. This is due to lack of information and knowledge. Secondly. The effects of miscommunication, miscommunication could cause massive disaster of the aircraft, as the pilot will take decisions based on the information he receives from the air traffic controller and if the air traffic controller interprets wrong information then the pilot’s calculations will go wrong. There are many reasons for miscommunication, due to faulty in the equipments which is used to communicate or not conveying messages properly. When one party conveying message to another they do not ensure that if the message has been properly passed on or not. Misconception is a basic sort of correspondence lapse. As stated by Krivonos, â€Å"from the past disasters the reasons of numerous flight debacles are because of false impression or listening to wrong data. He likewise showed that typically much of the time, individuals hear what they hope to hear instead of what is really said; thusly this desire is not generally right. In this circumstance, it is accepted t hat when individuals make presumptions from their desires, they decipher the message from the genuine mean and what should listen.† An alternate fault that could result in numerous mishaps and catastrophes is the off base verbal correspondence between the cockpit crew and the air traffic controller. Correspondence between cockpit crew and the controller are conceivable because of moving of data in information connection and radio. The connection of information decreases the possibility of misconception data between the ground controllers and cockpit crew on the other hand, the radio permits the ground controller to verify the pilots understanding and in the event of listening to wrong data, the direction will be transmitted in an alternate structure. Lastly. Recommendations for improvements in communication in aviation, the use of (SCAD) are a very useful. Therefore utilizing a framework to trade the data and information between the flight and the air traffic controller is vital in future advancement. Utilizing the satellite correspondence and a Supervisory Control and Data Acquisition (SCADA) framework is needed for withdrawing information. The SCADA framework with incorporated control will assist to keep all advanced data and have the capacity to exchange information and files to diverse associations. The computerized data then might be transformed for further choice in Ground Control Management. As more than enough and right data is utilized for preparing, the best and the correct choice will be taken. SCADA is a structure that gathers information and data from many different standards of resource. In such circumstance sensors could be introduced in every aircraft to interpret all information to a focal area or processor for m anaging and withdrawal of paramount information. The best preference of SCADA is that it can consequently work without individual impedance thereby decreasing the danger of an individual failure. SCADA boost up the proficiency of getting information. This will reduce the measure of hazard that an aircraft could be in danger of. It empowers to gather information naturally and guarantee the right data being imparted and serves to decrease the amount of erroneous data that could be imparted by any aircraft organization. Morlet et al projected â€Å"the use of new advances, for example, satellite frameworks for information transmit and correspondence in flying. They brought up that the satellite correspondences will handle incredible achievement in transport administrators, for example, planes, ships, and trains. Presented utilizing expansive band satellite correspondence framework for administration in teams of aeronautical situations.† Radzik proposed a framework plan for get t o in air nautical provisions utilizing the same satellite connections as prompt inspiration of satellite interchanges for ground traffic control. The satellite framework permits imparting of data in the flight framework. In this manner, air movement controllers can accept more terrific understanding into administration, while pilots are answerable for staying off the beaten path of other flights. They called attention to that utilizing distinctive advances for diverse flight stages is essential in future. Thusly, in view of the past studies, a proposal is recommended for development of avionics framework administration. The aviation industry is expanding and even when there are many aircrafts accidents which are mostly due to miscommunication between the cockpit crew and air traffic controller. Communication is one of the vital things that aircraft requires when it is in service as without communication the aircraft is blinded, miscommunication could even make things worse which would ultimately end up with a catastrophic event and so it is necessary that correct measurements has to taken to improve communication by using Supervisory Control and Data Acquisition (SCAD) and proper air traffic management. This change has to be carried out immediately and the result will be visible in the changes that have been made. Also requires more research on this idea and attempt more to reduce the aircraft crashes by vast number. In conclusion the communication is very important human factor which leads to many aircraft crashes and incidents while cruising and on ground. Therefore everyone in the aviation sector is obliged to have good communication skills, and should implement steps to reduce miscommunication. Word count: 1510

The Future Of Religion :: essays research papers

The future of religion 'In the beginning God created the heavens and the earth. The earth was without form and void, and darkness was upon the face of the deep; and the Spirit of God was moving over the face of the waters. And God said, "Let there be light"; and there was light…'(Gen 1:1.5) '…then the LORD God formed man of dust from the ground, and breathed into his nostrils the breath of life; and man became a living being. '(Gen 2:7) This part from the bible is a typical example of what people used to believe before scientists came and gave logical explanations to the questions of mankind.It is possible, of course, to define a non-supernatural "religious" worldview that is not in conflict with science. But in all of its traditional forms, the supernatural religious worldview makes the assumption that the universe and its inhabitants have been designed and created by "forces" or beings which transcend the material world. The material world is postula ted to reflect a mysterious plan originating in these forces or beings, a plan which is knowable by humans only to the extent that it has been revealed to an exclusive few. Criticising or questioning any part of this plan is strongly discouraged, especially where it touches on questions of morals or ethics. Science, on the other hand, assumes that there are no transcendent, immaterial forces and that all forces which do exist within the universe behave in an ultimately objective or random fashion. The nature of these forces, and all other scientific knowledge, is revealed only through human effort in a dynamic process of inquiry. The universe as a whole is assumed to be neutral to human concerns and to be open to any and all questions, even those concerning human ethical relationships. Such a universe does not come to us with easy answers. We must come to it and be prepared to work hard. According to Thomas W. Clark science and religion are in a battle from the day that scientists g ot in the fields of the theologises